The document summarizes the results of a questionnaire sent to 20 people about preferences for a new music magazine. Most respondents listened to pop music and bought music magazines monthly. The most popular features were interviews and a £1.99 price point. Purple was the preferred color scheme. Including a free gift and having more articles were also favored. An unrepresented musician will be featured on the cover since permission could not be obtained for a famous musician.

1. Audience Research
I sent out a questionnaire to 20 different
people asking them various questions on
what to include in my magazine. The
Questions that were multiple choice I
have put into a bar chart to show the
results.

2. Question 1
In the questionnaire I asked ‘What type of music do you listen to?’ And gave a
variety of possible answers for them to choose from. When I got the
questionnaires back, the majority said that they listen to pop music, therefore
my music magazine will be of the pop genre as it is popular is more likely to be
successful.
What type of music do you listen to?
10
8
6
4 What type of music
do you listen to?
2
0

3. Question 2
The next question I asked was ‘Do you buy music magazines? If yes, how often?’ and I
received a variety of different answers. When I collected the questionnaires in, the
majority of people said that they bought music magazines either daily or monthly. They
were both tied. This has made me decide that my magazine will be a monthly
magazine as it will be new and not well known. It will give my target audience time to
decide whether they like my magazine or not.
Do you buy music magazines? If
yes, how often?
6
4
Do you buy
2 music
0 magazines? If
yes, how
often?

4. Question 3
The third question I asked was ‘What draws you into a music magazine?’ half of
the people who answered this question chose interviews as the main feature that
draws them into a music magazine. I have come to the decision that on the cover
of my music magazine, I will advertise more interviews with artists and bands.
What draws you into a music magazine?
10
8
6
4 What draws you
2 into a music
0 magazine?

5. Question 4
The next question I asked regarded the price of the magazine. I asked ‘What
would you be willing to pay for a music magazine?’ and the majority answered
with £1.99. As this seems to be a popular choice, I have decided that this is
how much I will sell my magazine for.
What would you be willing to pay for a
music magazine?
10
What would
you be willing
5 to pay for a
music
magazine?
0
£1.99 £2.99 £3.99

6. Question 8
In question 8 I asked ‘What do you think the colour scheme of my magazine should be?’ and the
most popular answer was purple. The colour purple represents royalty and looks
sophisticated, smart, tidy yet fun at the same time, this is why I will incorporate this into my
magazine as I think it will attract my target audience.
What do you think the colour scheme of
my magazine should be?
7
6
5
4 What do you
think the colour
3 scheme of my
2 magazine
1 should be?
0

7. Question 10
In question 10 I asked ‘If there was a free gift included with the magazine would you be more
likely to purchase it?’ I wanted to know if I included a free album or merchandise with my
magazine, it would grab the attention of more people and persuade them to buy it. As the
majority said yes, I will be including this with my magazine as I think it will help sell the
magazine more.
If there were a free gift included with the
magazine would you be more likely to
purchase it?
10
8 If there were a
6 free gift included
with the magazine
4 would you be
more likely to
2 purchase it?
0
Yes No Maybe

8. Question 11
Question 11 asked ‘Do you prefer more pictures or more articles in a magazine?’. I
wanted to know whether I should include more pictures or more articles in my
magazine. The most popular answer was more articles and I have made the decision
to advertise more articles on the cover of my magazine so I will attract more
customers.
Do you prefer more pictures or more
articles in a music magazine?
12
10
8 Do you prefer
6 more pictures or
more articles in a
4 music
2 magazine?
0
More More
pictures articles

9. Question 12
The last question on my questionnaire asked ‘Do you think there should be more
unrepresented musicians shown on the front cover or more famous musicians?’. I asked this
question because some people prefer unrepresented musicians on the front of magazines
because music magazines these days mainly have just famous musicians on the cover. But
after asking this question I discovered that the majority do prefer famous musicians on the
front of magazines, although that is the popular answer, I will be unable to get an image of a
famous musician, therefore I will have an unrepresented musician on the cover of my
magazine.
Do you think there should be more
unrepresented musicians shown on the
front cover or more famous musicians?
15 Do you think
there should be
10 more
5 unrepresented
0 musicians
shown on the
front cover or
more famous
musicians?