Target Audience Profile
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This document outlines the target audience for a horror film trailer. It aims to target thrill-seekers between the ages of 18-30 who are in social classes C2 and above, as they frequently go to the cinema. Specifically, the target psychographic segments are "Strugglers" and "Explorers" who seek sensation and adventure. The target audience lives in urban areas so they can relate to the trailer's settings and characters.
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The publication plan outlines key details for Sound Music Magazine, a monthly print and online magazine aimed at 16-24 year old music fans. It will cost £2 per issue and feature informal writing with some slang and humor to appeal to readers. Regular content will include a gig guide, reviews, and music lists. Feature articles will include double page celebrity interviews. The magazine will use a red, white, and black color scheme and Calibri font for the body text.
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This document discusses how a media product represents particular social groups. It analyzes the demographics of Rolling Stone magazine, noting it attracts a young, predominantly male and white audience. To represent this group, the magazine features smashed glass imagery and red/black colors, which appeal to masculine tastes. However, it also includes two female models and a black female main model to diversify the audience. Features like bold makeup and hairstyles follow rock music conventions while the clean language keeps the magazine accessible to women. Overall the magazine aims to represent young males but also stand out by incorporating underrepresented groups.
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The document discusses how the magazine addressed its target audience of aspiring individuals interested in fashion and material goods. Images on the cover and contents page focused on popular clothing brands to attract this audience. Cover lines and feature articles profiled established hip hop artists to draw in fans. A double page spread introduced a new rap artist and music style to interest readers in changes in the hip hop industry. Audience feedback further ensured the magazine appealed to its target psychographic.
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The document discusses how the student's media product, an R&B music magazine, uses and challenges conventions of real R&B magazines. It follows conventions like page layout, font, and color palette to structure the magazine and appeal to the target audience. However, it deliberately does not use provocative images of women or props implying violence, which are common conventions, in order to make the magazine appeal to younger readers and broaden the niche audience. The student also discusses following conventions like obstructing the magazine masthead with the artist and choosing costumes and locations for photos based on analyses of conventions in existing R&B media.
Mind map
This document contains brainstorming ideas for a rock music magazine, including:
1. Ideas for magazine names focused on rock music genres and instruments.
2. Proposals for dark color schemes and mastheads to convey the stereotype of rock being a dark genre.
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HH magazine is a hip hop magazine based in North London that aims to provide information about upcoming local hip hop events and artists. The magazine will contain details about performances in the area as well as profiles of artists. It will be distributed monthly for £3.25 per issue, making it cheaper than competitors, and will be marketed on social media platforms like Facebook and Instagram that target its 16-30 year old audience. The magazine will use recycled paper and obtain all necessary permissions to avoid legal issues.
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The survey results showed that most respondents were 16-21 years old males, so the magazine will target a younger audience. The most popular genres - rock, alternative, and indie - will be the magazine's focus. Since layout/color schemes and photo types received even responses, the creator has freedom in those design choices. Based on readers' interests in interviews, reviews, upcomings artists, and bonuses, the main article will profile an upcoming band. The magazine will emulate the styles of popular music magazines like Kerrang!, NME, and Classic Rock. It will be a monthly physical publication of around 50 pages, which respondents said they would pay between £3-5 for.
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The document discusses 4 myths about millennials and keys to their success. Myth 1 is that millennials are lazy, but they actually value work-life balance and don't equate long hours with hard work. Myth 2 is that they lack respect and ask too many questions, but they value leadership and mentoring. Myth 3 is that they are not as driven, but they need challenges to stay engaged. Myth 4 is that they are not committed, but investing in their skills development shows commitment to them. The keys to millennials' success are being flexible, leading and guiding them, giving rewarding work, and investing in their development.
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The target audience for this romantic comedy film is heterosexual females aged 15-30 from working and middle class backgrounds. Research showed that the audience prefers films featuring opposite sex couples that they can relate to and that depict glamorous lifestyles. Neither ethnicity nor disabilities are relevant factors for the target demographic.
Question 4 Evaluation
The document discusses defining and identifying a target audience for a social realism film. It provides examples of target audiences for similar films like Ill Mannors and Adulthood. The target audience for the author's film is identified as males and females between ages 18-30 due to the film's 18 rating and explicit content involving drugs, sex, and other inappropriate topics. Research showed this age range enjoyed a rough cut of the opening scene. The film may also appeal to some older audiences due to its neo-noir subgenre.
Zombieland audience
This document discusses the target audience for the zombie comedy film Zombieland. It states that the core audience would be people aged 16-24 who enjoy comedy and horror genres. Specifically, the film would appeal to middle class teenagers and young adults due to its humorous tone and inclusion of romance alongside graphic zombie violence. The purpose of the film is to entertain horror fans, make money, and help develop the comedy horror genre.
Target Audience
The document discusses the target audiences for the crime/thriller genre and the filmmakers' specific film "Inquisition". It finds that thrillers generally attract audiences aged 30-40 but interest those as young as late teens, while crime films attract older teens to young adults due to their mature content. It also notes that while both genres appeal to both men and women, the male characters and themes tend to make the audience more male-dominated. Based on this research and their young middle-class characters, the filmmakers decide the target audience for "Inquisition" is men and women ages 15-30, focusing more on male viewers.
Pitch
The document discusses genres of film that Marianna enjoys and provides context about drama films. It outlines that Marianna enjoys action films for the thrill and adrenaline. She likes drama films because of the mystery and intrigue of the unknown plotlines. Additionally, she appreciates comedy films because they can make everyday situations funny and relatable. The document then discusses drama films in more detail, providing subgenres and explaining that people enjoy dramas because they engage emotions and feel relatable. It also provides influences and inspiration for a short film plot about a girl reminiscing about her deceased brother.
22 jump street power point
The document analyzes the marketing campaign for the film 22 Jump Street. It discusses the campaign's aims of promoting and generating interest in the film. The target audience is identified as predominantly male, aged 15-25. A variety of promotional techniques are used, including posters, trailers, merchandise, and press coverage. The trailer aims to be humorous and entertaining to encourage audiences to see the full movie.
Question 4 evaluation
This document discusses identifying and researching a target audience for a social realism film. The target audience is identified as males and females aged 18-30 based on the genre influences of similar films and the R rating required due to explicit content. Market research was conducted on social media to confirm this audience was engaged by a rough cut of the opening scene. The film may also appeal to audiences interested in neo-noir films and film-literate audiences open to various genres.
Pitch harriet gemma and rosie
This document provides a pitch for a psychological thriller film about childhood friends who grew apart, with one becoming obsessed with the other's life and seeking revenge through tormenting and deadly consequences. The target audience is 15-24 year old social networking students who visit cinemas. Marketing plans include an online teaser trailer, posters on billboards and public transport, and magazine promotion.
Audience presentation
The target audience for a post-apocalyptic horror film trailer is males and females aged 17-25 who enjoy activities with friends and regularly visit the cinema. They find scares, isolated environments, and survivalist characters appealing as these conventions represent familiarity within the genre. An outnumbered and against all odds scenario is also appealing as it creates fear and tension. The target audience wants a trailer with fast-paced editing to create fear, effective scares, a deadly threat, conventions, an isolated setting, violence, and a creepy soundtrack.
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Target Audience Profile
- 2. Pyschographic • The trailer will be targeted at strugglers and a mainstream audience as they seek sensation. • The pyschographics of the target audience will also be the ‘Explorer’ category as this group are thrill seekers, seek adventure and sensation which is what a horror film entails. I would also target the promotional package at the Struggler category as they also seek sensation.
- 3. Economical status • My target audience will be a c2 and above. Therefore my target audience are people who are able to go to the cinema frequently. • People below c2 do not go cinema frequently and do not enjoy movies as much as the social classes c2 and above
- 4. Age and Gender • My target audience will be between the ages 18-30. This is because the film will be rated 18 and over and therefore there is no reason to have a target audience under the age of 18. the target audience will not be over the age of 30 as the trailer will not interest people over the age of 30. • My trailer targets both males and females
- 5. location • My target audience will be people who live in urban areas and therefore can relate to the settings used in the trailer. In addition to that, the fact that the target audience lives in urban areas means that they are more likely to relate to the characters used in the trailer