The document summarizes the results of an audience research questionnaire about a music magazine. It found that the respondents were all male, ages 16-17, White British, and enjoyed listening to music, video games or sports. All respondents correctly identified the magazine genre as R&B based on the masthead, color scheme and cover image. The majority also felt the double page spread was the best looking page that reflected the R&B genre. In conclusion, the research helped validate that the magazine was effectively targeting its intended demographic and genre.
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For more information, visit-www.vavaclasses.com
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This will be used as part of your Personal Professional Portfolio once graded.
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1. Audience Research
1. What gender are you?
Male Female
2. What age are you?
16 17 18 18+
3. What ethnicity are you?
White British Afro-Caribbean Indian Pakistani Other
4. How do you spend your free time?
5. What genre of music do you think this magazine is for?
Rock Pop R&B Other
6. Do you think this magazine is a fair price?
Yes No
7. Which page do you think looks best?
Front Cover Contents Page Double Page Spread
8. Do you think the colour scheme reflects the genre?
Yes No
9. Would you associate the main image on the front cover with R&B?
Yes No
10. Do you think the masthead is suitable for the genre?
Yes No
2. Tally:
QUESTION 1:
Male = IIIII Female =
QUESTION 2:
16 = IIII 17 = I 18 = 18+ =
QUESTION 3:
White British = IIIII Afro-Caribbean = Indian = Pakistani = Other =
QUESTION 4:
Playing video games = I Listening to music = III Sports = I
QUESTION 5:
Rock = Pop = R&B = IIIII Other =
QUESTION 6:
Yes = IIIII No =
QUESTION 7:
Front Cover = II Contents Page = Double Page Spread = III
QUESTION 8:
Yes = IIIII No =
QUESTION 9:
Yes = IIIII No =
QUESTION 10:
Yes = IIIII No =
3. 1. What gender are you?
Male
Female
2. What age are you?
16
17
18
18+
3. What ethnicity are you?
White British
Afro-Caribbean
Indian
Pakistani
Other
4. How do you spend your
free time?
Playing video
games
Listening to music
Sports
5. What genre of music do
you think this magazine is
for?
Rock
Pop
R&B
Other
6. Do you think this
magazine is a fair price?
Yes
No
4. 7. Which page do you
think looks best?
Front Cover
Contents Page
Double Page
Spread
8. Do you think the
colour scheme reflects
the genre?
Yes
No
9. Would you associate
the main image on the
front cover with R&B?
Yes
No
10. Do you think the
masthead is suitable for
the genre?
Yes
No
5. Conclusion
I feel the results I achieved in this questionnaire were a lot more reliable than my
previous questionnaire as I specifically asked my target audience and so all feedback
I received was useful and relevant to me.
Everyone person I asked was male and four people were 16 and one being 17. They
were all White British and either listened to music, played video games or took part
in sports. Majority believed the double page spread was the best looking page
visually and content wise out of the three and all five members were able to tell it
was the R&B genre I was trying to replicate. This may be due to the masthead, colour
scheme or model as they all believed this was significant to the genre.
Overall, I could’ve asked people outside of my target audience in order to ensure I’ve
specifically targeted that group and if anyone outside of the target audience feels
they would buy or be persuaded to buy this magazine by some of the key features it
displays.
