What I've Learnt

2.  From the feedback for the music video I have learnt that the camera work
throughout the video is consistent and well shot for the whole video (however
some shots were suggested were removed or re-filmed). This I learnt wasn't the
key area to improve on the video as I first thought, as other points were
highlighted which were key to elevate the level of the entire production.
 The lip syncing was reported to need improvement so I went back and adjusted all
the timings so that the artists lips fitted perfectly with the track.
 Through this audience feedback on my first draft of the production I learnt that
the narrative in my music video was weak and needed more attention than
improving the camera work to the lip syncing. This helped me as I had something
to focus on to improve the video rather than just improve what I already had, it
helped me to learn that the video needed more direction.

3.  Through the feedback for the digipak drafts, and continuing the construction
process on photoshop, I have learnt that there are often dramatic changes from
your first draft to your final construction
 I learnt that the digipak should be produced in colour, as colour is quite an
important part of my music video construction and nature with the greens and
earth colours should run through my video and ancillary texts.

4.  Through feedback on the drafts of my website I have learnt that the website needs
to display more information
 I learnt to include links to where you can buy the music (itunes etc) and that the
shop should be in pounds as apposed to dollars as this is being marketed as an
new British artist.
 The original website draft was laid out so that you had to scroll through one long
page to get all the information. Through my feedback I learnt that this was hard
to navigate and to find what you wanted. I therefore changed this to individual
pages for shop, about, music etc so that you could quickly and easily navigate
between them.

5.  Through this feedback I learnt that the music video was well received and was
enjoyed by media students (not just the ones questioned).
 I also learnt from both of the video feedbacks that the colour grading of the video
could be improved as it didn’t feel entirely consistent throughout
 At parts in the video I learnt that some shots can come across as boring or
unengaging for the audience. This could be improved.

6.  The colour grading could be changed to give more of a unified feel for the entire
video
 More interest in the video could be created through the use of a wider variety of
shots
 The use of location could be expanded during the music video to create further
interest to the audience as the feedback suggested that the same ‘type’ of location
throughout can prove boring for the viewer.

7.  A simpler layout which is easy to navigate (achieved on draft 2)
 More background information about Annika herself to again engage the audience
more in the artist.
 More synergy could be created by incorporating purple elements to represent the
artist’s dress in the video

8.  The purple of the artist dress could have been incorporated to further strengthen
the links between the media products
 The ‘square’ of the digipak with just the continuation of the about page image
(when folded) could have included further information or just used a different
image to create variety and add interest to the digipak
 I have learnt that the colours of the digipak weren’t as warm and vibrarnt as the
colours in the music video. This could be changed to strengthen the artists image
across her media platforms.