This document contains a survey with questions about audience preferences for elements that could be included in the opening sequence of a horror/thriller film, such as expected genres, use of music, locations, and conventions. It asks respondents to rate on a scale of 1 to 10 how much they would enjoy an opening sequence without dialogue or one that starts at the end of the film. It also asks which storylines, themes, titles, and locations would be most interesting for such a film.

1. Audience Research
1. What is your gender? Male Female
2. What is your age? 15-18 19-21 22-25 25+
3. What is your favourite genre? Horror Thriller Comedy
. Romance Other
4. Would you expect to have music in an opening sequence? Yes No
If so what kind? Song Atmospheric Tension building Other
5. On a scale of 1-10 how much would you enjoy an opening sequence without any
dialogue?
1 2 3 4 5 6 7 8 9 10
6. Would you expect to meet the antagonist in the opening sequence?
7. Would you expect to meet the protagonist in the opening sequence?
8. What would be your favourite location for a horror/thriller film?
Woods Deserted building School Car park Empty spaces
9. On a scale of 1-10 how much would you enjoy an opening sequence that starts at the
end of the film (non-linear narrative)?
1 2 3 4 5 6 7 8 9 10
10. . What would you most like to see in a Horror/Thriller film opening?
a. Death
b. Crime committed
c. Placid opening where storyline is not revealed
d. The ending of the film as a flashforward
e. Mysterious and tense
f. Psychological opening which makes the audience think
g. Insight into protagonists mind
h. Other (please specify)
11. What conventions of a Horror/Thriller would you expect to see in a film opening at the
cinema? (circle all that specify)
a. Vulnerable victim
b. Antagonist
c. Crime
d. Tension building
e. Creepy music
f. Death
12. What storylines would you be most interested in viewing?
a. Possessed antagonist
b. Teenagers in woods
c. Innocent character held hostage
d. Psychologically unstable character
e. Threat on the world from environmental disaster

2. 13. What theme storyline would you be interested in watching?
a. Reference to dolls and their possessive nature
b. Reference to danger of jealousy
c. Reference to haunted house
d. Reference to real life events
e. Reference to stalking
f. Reference to male antagonist
14. Based on a story about a teenage girl being stalked by a psychologically unstable
male, and following the story of how he tries to ruin her life to steal attention away
from her and her boyfriend (antagonist’s brother), which title do you think suits best?
a. Three’s A Crowd
b. Jealousy Within
c. Sinister Within
d. Follow You
e. Other (please specify)
15. What style locations do you think would be most appropriate for a film based around
a vulnerable teenage girl?
a. A woods
b. A school
c. An attic
d. An open field
e. A deserted house
f. A tube station
g. A haunted house
h. A city centre