The document summarizes audience feedback from a questionnaire about horror films. Based on the feedback: - Most respondents were female aged 15-18. - The most appealing horror themes were supernatural and man in mask. The most frightening elements were gruesome slashers and setting. - Most felt horror films are more interesting if based on true events and seeing audience reactions makes them more likely to see a film. - The main emotions expected from horror are feeling scared and paranoid. - Overused plots, too much gore, and films that are boring may put viewers off. Nudity was also cited as something that could deter viewers.

1. AUDIENCE FEEDBACK
Hannah Johnson

2. Gender
Male Female
Female – 11
Male - 4

3. Age
15-18 19-25 26-35 36-45 45+
15-18 – 12
19-25 – 0
26-35 - 1
36-45 - 1
45+ - 1

4. Themes
S mim psy clo zom al
Supernatural – 8
Man in Mask – 6
Psychological – 3
Clowns – 0
Zombies – 1
Aliens – 0
What theme do you think is most appealing or frightening when watching a Horror?

5. Damsel in distress – 0
Gruesome Slasher – 7
Setting – 6
Other - 3
Elements
D.I.D G.S SET Other
What elements of a horror trailer appeal to you most?

6. True events
Yes No
Yes – 12
No - 3
If a Horror film is “based on true events” does it interest you more?

7. Audience Reactions
Yes No
Yes – 8
No - 7
Does seeing audience’s reactions make you want to see the film?

8. What emotions do you expect from a Horror film?
Expectaions
H S SC P A C
Happiness – 0
Sadness – 1
Scared – 13
Paranoid – 9
Apprehensive – 4
Calm - 0

9. What would “put you off” wanting to see a Horror film?
When I received all of my feedback I couldn’t put this into a pie chart as it was an open
question. So I used the method of Thematic analysis, by using this I found that there were
three re-occurring themes these were:
• Similar plots – Using this I can make sure that my plot isn’t similar to others out there
making mine unique and exciting.
• Gruesome Horror – Using this I can make sure that there isn’t too much gore, but this isn’t
a theme I was planning on using in my trailer.
• Boring - From this I think the audience that took my questionnaire mean themes that are
always in horror films so I need to make sure that I use original ideas and have something
that others don’t.
When I found this in my feedback it was expected but I also found one that I didn’t expect
as all the research I had done didn’t really show much of this theme:
• Nudity – This is an element of my film that I wasn’t going to include in my horror trailer.