The document summarizes audience feedback from a questionnaire about horror films. Based on the feedback: - Most respondents were female aged 15-18. - The most appealing horror themes were supernatural and man in mask. The most frightening elements were gruesome slashers and setting. - Most felt horror films are more interesting if based on true events and seeing audience reactions makes them more likely to see a film. - The main emotions expected from horror are feeling scared and paranoid. - Overused plots, excessive gore, and films that seem boring may put viewers off. Nudity was also cited as a turn-off despite not being part of the filmmaker's plans.

1. AUDIENCE FEEDBACK
Hannah Johnson

2. Gender
Male Female
Female – 11
Male - 4

3. Age
15-18 19-25 26-35 36-45 45+
15-18 – 12
19-25 – 0
26-35 - 1
36-45 - 1
45+ - 1

4. Themes
S mim psy clo zom al
Supernatural – 8
Man in Mask – 6
Psychological – 3
Clowns – 0
Zombies – 1
Aliens – 0
What theme do you think is most appealing or frightening when watching a Horror?

5. Damsel in distress – 0
Gruesome Slasher – 7
Setting – 6
Other - 3
Elements
D.I.D G.S SET Other
What elements of a horror trailer appeal to you most?

6. True events
Yes No
Yes – 12
No - 3
If a Horror film is “based on true events” does it interest you more?

7. Audience Reactions
Yes No
Yes – 8
No - 7
Does seeing audience’s reactions make you want to see the film?

8. What emotions do you expect from a Horror film?
Expectaions
H S SC P A C
Happiness – 0
Sadness – 1
Scared – 13
Paranoid – 9
Apprehensive – 4
Calm - 0

9. What would “put you off” wanting to see a Horror film?
When I received all of my feedback I couldn’t put this into a pie chart as it was an open
question. So I used the method of Thematic analysis, by using this I found that there were
three re-occurring themes these were:
• Similar plots – Using this I can make sure that my plot isn’t similar to others out there
making mine unique and exciting.
• Gruesome Horror – Using this I can make sure that there isn’t too much gore, but this isn’t
a theme I was planning on using in my trailer.
• Boring - From this I think the audience that took my questionnaire mean themes that are
always in horror films so I need to make sure that I use original ideas and have something
that others don’t.
When I found this in my feedback it was expected but I also found one that I didn’t expect
as all the research I had done didn’t really show much of this theme:
• Nudity – This is an element of my film that I wasn’t going to include in my horror trailer.