Our film targets teenagers in the UK as both the audience and producers. It will appeal to intellectually curious teenagers who enjoy solving mysteries and analyzing clues. They prefer unique, outside-the-box films with clever camerawork, editing, and sound design that build intrigue and anticipation. The target demographic comes from working class backgrounds, attends higher education, and has a socio-economic status of E or D. They have limited income from part-time jobs or parents, which they spend on independent and less mainstream films.