Audience Profile and Research
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The document summarizes a research report for a music video targeting 16-34 year old fans of the post-hardcore music genre who identify with emo or goth subcultures. The report indicates that these fans enjoy dark and sad content like horror movies that align with the sad themes of the song being covered. Interviews with a 17-year-old female fan revealed that she learns of new artists online and decides to buy their material if she likes the first song. The document also outlines codes and conventions for post-hardcore music videos including sad narratives, angry performances, and depictions of anger, sadness and violence as well as regulatory constraints around offensive or distressing content.
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Media question 4 By Noor
This document discusses target audiences for psychological thriller media and provides examples of BBFC ratings for similar films. It notes that people interested in mysteries and adults who enjoy solving puzzles would be drawn to these products. It then examines the ratings of films like Se7en, Black Swan, and Memento, which were rated 18, 15, and 15 respectively due to their use of violence and disturbing images. Based on these examples, the document concludes that the discussed media production, as a basic psychological thriller, should also receive a 15 rating.
Analysis of results
This document summarizes the results of a questionnaire about horror films. It found that the target audience is 16-30 years old and both genders like horror films. Most respondents watch horror films regularly so they can provide relevant feedback. Respondents have similar interests in horror films. When asked what makes an appealing trailer, common answers included montages, music, scary characters, and fast pacing. Respondents expect to see these elements in trailers. Most prefer supernatural or psychological horror films. They enjoy tension, jumpy scenes, editing, and scary characters in horror films.
Survery
From a survey of 16 people, the assistant found that there was an equal number of male and female respondents who were mostly aged 15-16. The most popular film genre was horror, which many teenagers enjoy watching in cinemas more than twice a month. Respondents indicated that entertaining camera shots, movement, and editing were most important to make a film opening captivating, along with showing main characters and title credits. The preferred typography was serif, a convention of horror films.
Survey
This survey asks respondents to evaluate various aspects of the music video for Ben Howard's song "Keep Your Head Up" and provide some demographic information. Respondents are asked to rate the music genre of the video, believability of the friendship between characters, emotional response, quality of lip syncing, visual effects, normal music preferences, gender, age, music video watching frequency, and enjoyment of watching music videos. For each question, respondents select from a set of multiple choice answers by circling their response.
Responses from feedback final results
The document provides feedback from surveys on a music video. Most respondents correctly identified the genre as indie/folk. Most also believed the friendship portrayed in the video and felt happy watching it. While some felt the lip syncing was off at times, most thought the music was well synced. Responses on the video effects ranged from amazing to average. The document concludes that the creator is proud of the positive feedback and impressed with how the video turned out, thanks to support received and technology used.
Question 3 survey feedback
This document appears to be a survey with 10 questions about music preferences, relationships, emotions, gender, age, and television watching habits. It includes rating scales and multiple choice answers for each question. The questions cover a range of topics from music genres to levels of happiness to frequency of watching TV shows.
Questionnaire results
Most respondents to the music video consumption questionnaire were male, between 17-19 years old, and listened to genres including rock, pop, R&B, hip-hop and funk. They frequently watched music videos 2-3 times per day on YouTube and MTV and said compelling music videos would make them more likely to purchase a song. Performance and narrative styles were generally preferred over concept or story-based videos.
Evaluation question four who would be the target
This document discusses choosing a 15+ age rating for a media product due to its dark and potentially scary themes, as well as possible strong language and explicit violence. Research was conducted on content allowed in 15+ rated films, such as strong violence, sexual references, and drug use. The target audience is identified as teenagers and young adults of both genders ages 15 and older, as the content is only appropriate for that age range. Examples are provided of typical 16-17 year old teenagers that represent the stereotypical audience for this media product.
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Media question 4 By Noor
This document discusses target audiences for psychological thriller media and provides examples of BBFC ratings for similar films. It notes that people interested in mysteries and adults who enjoy solving puzzles would be drawn to these products. It then examines the ratings of films like Se7en, Black Swan, and Memento, which were rated 18, 15, and 15 respectively due to their use of violence and disturbing images. Based on these examples, the document concludes that the discussed media production, as a basic psychological thriller, should also receive a 15 rating.
Analysis of results
This document summarizes the results of a questionnaire about horror films. It found that the target audience is 16-30 years old and both genders like horror films. Most respondents watch horror films regularly so they can provide relevant feedback. Respondents have similar interests in horror films. When asked what makes an appealing trailer, common answers included montages, music, scary characters, and fast pacing. Respondents expect to see these elements in trailers. Most prefer supernatural or psychological horror films. They enjoy tension, jumpy scenes, editing, and scary characters in horror films.
Survery
From a survey of 16 people, the assistant found that there was an equal number of male and female respondents who were mostly aged 15-16. The most popular film genre was horror, which many teenagers enjoy watching in cinemas more than twice a month. Respondents indicated that entertaining camera shots, movement, and editing were most important to make a film opening captivating, along with showing main characters and title credits. The preferred typography was serif, a convention of horror films.
Survey
This survey asks respondents to evaluate various aspects of the music video for Ben Howard's song "Keep Your Head Up" and provide some demographic information. Respondents are asked to rate the music genre of the video, believability of the friendship between characters, emotional response, quality of lip syncing, visual effects, normal music preferences, gender, age, music video watching frequency, and enjoyment of watching music videos. For each question, respondents select from a set of multiple choice answers by circling their response.
Responses from feedback final results
The document provides feedback from surveys on a music video. Most respondents correctly identified the genre as indie/folk. Most also believed the friendship portrayed in the video and felt happy watching it. While some felt the lip syncing was off at times, most thought the music was well synced. Responses on the video effects ranged from amazing to average. The document concludes that the creator is proud of the positive feedback and impressed with how the video turned out, thanks to support received and technology used.
Question 3 survey feedback
This document appears to be a survey with 10 questions about music preferences, relationships, emotions, gender, age, and television watching habits. It includes rating scales and multiple choice answers for each question. The questions cover a range of topics from music genres to levels of happiness to frequency of watching TV shows.
Questionnaire results
Most respondents to the music video consumption questionnaire were male, between 17-19 years old, and listened to genres including rock, pop, R&B, hip-hop and funk. They frequently watched music videos 2-3 times per day on YouTube and MTV and said compelling music videos would make them more likely to purchase a song. Performance and narrative styles were generally preferred over concept or story-based videos.
Evaluation question four who would be the target
This document discusses choosing a 15+ age rating for a media product due to its dark and potentially scary themes, as well as possible strong language and explicit violence. Research was conducted on content allowed in 15+ rated films, such as strong violence, sexual references, and drug use. The target audience is identified as teenagers and young adults of both genders ages 15 and older, as the content is only appropriate for that age range. Examples are provided of typical 16-17 year old teenagers that represent the stereotypical audience for this media product.
Q4 who would be the audience of
The document discusses conducting a survey to determine the target audience for a media product. The survey found that both male and female respondents between the ages of 15-25 enjoy watching thriller films, especially horror thrillers, because they like the suspense and feeling of being scared but conquering their fears. Based on the survey results, the media product will be a horror thriller aimed at appealing to those in the 15-25 age range.
Video analysis
The document provides analyses of 9 music videos based on themes of gender roles, race, sexuality, materialism, and violence. For each video, the author answers questions about the content, messages, and types of representations in the music and music videos. The videos depict a range of themes from gender stereotypes to same-sex relationships to domestic violence.
Music video audience survey
The survey responses showed that the target audience for music videos is teenagers and young adults aged 13-18. It also found that more female viewers watch music videos than males. The most popular music genres were pop, alternative, and sad core/alternative. The Fray was the most popular band choice. When asked what the most important elements of a music video are, the majority said dance, narrative, originality, and a relationship between the lyrics and video. Most viewers discover new music videos through YouTube. People watch music videos either daily or once a week. A music video can change viewers' perceptions of an artist if it has meaning, is controversial, or is relatable to the viewer.
FYSVIDEO
The document contains analyses of several music videos examining their portrayal of gender roles, race, sexuality, materialism, and violence. The analyses found that the videos generally portrayed women as sexual objects for male pleasure, mostly featured black individuals in urban settings, prominently displayed female sexuality and body parts, highlighted expensive luxury products, and in one case depicted violent acts committed by a woman against men.
music video
The document contains analyses of several music videos examining their portrayal of gender roles, race, sexuality, materialism, and violence. The analyses found that the videos generally portrayed women as sexual objects for male pleasure, mostly featured black individuals in urban settings, prominently displayed female sexuality and body parts, highlighted expensive luxury products, and in one case depicted violent acts committed by a woman against men.
Music video analysis
The document contains analyses of several music videos examining their portrayal of gender roles, race, sexuality, materialism, and violence. The analyses found that the videos generally portrayed women as sexual objects for male pleasure, mostly featured black individuals in urban settings, prominently displayed female sexuality and body parts, highlighted expensive luxury products, and in one case depicted violent acts committed by a woman against men.
Media Evaluation Survey
The document is a survey asking for feedback on a music video created for the song "High Hopes" by Kodaline. The 10 question survey asks respondents about the genre of music in the video, their understanding of the narrative, how the video made them feel, how well the music and effects were synced and worked, demographic information about the respondent's music preferences, gender, age, and how often they watch music videos. The purpose is to gain feedback on the created music video.
The Fray target audience
The Fray's target audience based on survey responses is primarily teenage and young adult females aged 13-18 who enjoy listening to music and watching television and films. Their most popular songs are "Never Say Never" and "How to Save a Life" and fans connect strongly to the emotional lyrics and melodies. For an upcoming music video, the band selected "Never Say Never" due to its popularity and themes that fans appreciate are emotion and narrative storytelling.
Audience Feedback Response
The audience feedback for the music video showed that females connected more with the romantic elements of the song while most males found it less typical of the grime genre. Some shots were noted as unsteady and many viewers were unclear on the genre. Overall comments were positive with most of the audience saying they understood the storyline and would buy the single and rewatch the video.
Questionnaire
The document contains responses from 7 individuals (George, Daisy, Milo, Bella, Sean, Georgina) to questions about their preferences in thriller films. Their favorite subgenres included sci-fi, action, horror, and crime. Their favorite films ranged from Face Off to Psycho to Point Break. Most respondents said plot was very important in motivating them to see a thriller. Opinions varied on the influence of actors, with some saying yes and others no. Suggestions for music in openings included gradual, fast-paced, jumpy, and creepy. Color preferences included black, red, blue, white and dim colors.
Question 4 & 5
The document discusses the target audience for a thriller film opening created by the author. The intended audience is ages 16-35 of both genders. Thrillers typically attract 18+ audiences due to disturbing themes and violence that could scare younger viewers. By avoiding graphic blood and violence, the author's opening could receive a PG-13 rating, attracting a broader audience. The author chose this age range also because, being 17, they prefer thrillers personally. Both males and females could enjoy the story and character backgrounds. Elements from famous thrillers like "The Shining," "Halloween," and "Friday the 13th" were used to attract fans of those films.
Target audience research
This document discusses a questionnaire created to gather audience feedback after viewing a thriller film opening. The questionnaire asks for the audience's age to analyze interest in thriller genres by teenagers, and gender to determine if thrillers are more male- or female-oriented. It also asks for favorite genre and feedback on what worked well and could be improved. Responses showed many enjoyed action, comedy and thriller genres, which often feature fighting and tension. The age range of 16-18 supported the hypothesis that young people like thrillers for their excitement and action.
Questionnaire
This document contains responses from 7 individuals to questions about their preferences and opinions regarding thriller films. Their favorite thriller subgenres include sci-fi, action, horror, and crime. Common favorites cited are Face Off, Taken, Psycho, and Point Break. Most said plot was very important in motivating them to see a thriller. Opinions varied on the influence of actors, with some saying yes and others no. Suggestions for music to open thrillers included gradual, fast-paced, jumpy, and creepy/sharp. Colors like black, red, blue, white and dim were deemed fitting for thrillers.
Evaluation5 part2
This document contains two responses to a questionnaire about a film product. The first response indicates that the product is a thriller genre film based on the tense background music. It also suggests the film represents men as unfaithful and vulgar. The respondent would watch the full film to see if the wife discovers the husband's affair. The second response also identifies the genre as thriller, noting a close-up shot of the male character's eyes. It indicates the product represents some females as open and sexual, shown by the red lipstick. This respondent would also watch the full film to learn more about the male character's life. Both suggest the target audience is 16+ or 18+ due to possibly graphic or sexual content.
Researcb audience
The document summarizes the results of a survey about music video preferences of 16-25 year olds. The survey found that this target audience mostly listens to indie/indie-rock music and watches music videos a couple times a week on YouTube or TV. They expect to see instruments, indie clothing, and unusual elements in indie music videos and prefer videos that have storylines relating to the song lyrics and use color. Exactly half of respondents preferred music videos with narratives and more than one location.
Who would be the audience for your media film
The document discusses how the British Board of Film Classification (BBFC) categorizes films by age rating to provide guidance about suitable audience and content. Films are examined by two censors and sometimes a senior censor to determine if it should receive a U, PG, 12A, 12, 15, or 18 rating based on factors like language, sexual content, violence, and substance use. Examples given are Paranormal Activity 2 receiving a 15 for graphic scenes and violence, The Hunger Games a 12A for some violence and emotional upsetting scenes, and Tangled a PG for frightening scenes, violence and flirty scenes.
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Q4 who would be the audience of
The document discusses conducting a survey to determine the target audience for a media product. The survey found that both male and female respondents between the ages of 15-25 enjoy watching thriller films, especially horror thrillers, because they like the suspense and feeling of being scared but conquering their fears. Based on the survey results, the media product will be a horror thriller aimed at appealing to those in the 15-25 age range.
Video analysis
The document provides analyses of 9 music videos based on themes of gender roles, race, sexuality, materialism, and violence. For each video, the author answers questions about the content, messages, and types of representations in the music and music videos. The videos depict a range of themes from gender stereotypes to same-sex relationships to domestic violence.
Music video audience survey
The survey responses showed that the target audience for music videos is teenagers and young adults aged 13-18. It also found that more female viewers watch music videos than males. The most popular music genres were pop, alternative, and sad core/alternative. The Fray was the most popular band choice. When asked what the most important elements of a music video are, the majority said dance, narrative, originality, and a relationship between the lyrics and video. Most viewers discover new music videos through YouTube. People watch music videos either daily or once a week. A music video can change viewers' perceptions of an artist if it has meaning, is controversial, or is relatable to the viewer.
FYSVIDEO
The document contains analyses of several music videos examining their portrayal of gender roles, race, sexuality, materialism, and violence. The analyses found that the videos generally portrayed women as sexual objects for male pleasure, mostly featured black individuals in urban settings, prominently displayed female sexuality and body parts, highlighted expensive luxury products, and in one case depicted violent acts committed by a woman against men.
music video
The document contains analyses of several music videos examining their portrayal of gender roles, race, sexuality, materialism, and violence. The analyses found that the videos generally portrayed women as sexual objects for male pleasure, mostly featured black individuals in urban settings, prominently displayed female sexuality and body parts, highlighted expensive luxury products, and in one case depicted violent acts committed by a woman against men.
Music video analysis
The document contains analyses of several music videos examining their portrayal of gender roles, race, sexuality, materialism, and violence. The analyses found that the videos generally portrayed women as sexual objects for male pleasure, mostly featured black individuals in urban settings, prominently displayed female sexuality and body parts, highlighted expensive luxury products, and in one case depicted violent acts committed by a woman against men.
Media Evaluation Survey
The document is a survey asking for feedback on a music video created for the song "High Hopes" by Kodaline. The 10 question survey asks respondents about the genre of music in the video, their understanding of the narrative, how the video made them feel, how well the music and effects were synced and worked, demographic information about the respondent's music preferences, gender, age, and how often they watch music videos. The purpose is to gain feedback on the created music video.
The Fray target audience
The Fray's target audience based on survey responses is primarily teenage and young adult females aged 13-18 who enjoy listening to music and watching television and films. Their most popular songs are "Never Say Never" and "How to Save a Life" and fans connect strongly to the emotional lyrics and melodies. For an upcoming music video, the band selected "Never Say Never" due to its popularity and themes that fans appreciate are emotion and narrative storytelling.
Audience Feedback Response
The audience feedback for the music video showed that females connected more with the romantic elements of the song while most males found it less typical of the grime genre. Some shots were noted as unsteady and many viewers were unclear on the genre. Overall comments were positive with most of the audience saying they understood the storyline and would buy the single and rewatch the video.
Questionnaire
The document contains responses from 7 individuals (George, Daisy, Milo, Bella, Sean, Georgina) to questions about their preferences in thriller films. Their favorite subgenres included sci-fi, action, horror, and crime. Their favorite films ranged from Face Off to Psycho to Point Break. Most respondents said plot was very important in motivating them to see a thriller. Opinions varied on the influence of actors, with some saying yes and others no. Suggestions for music in openings included gradual, fast-paced, jumpy, and creepy. Color preferences included black, red, blue, white and dim colors.
Question 4 & 5
The document discusses the target audience for a thriller film opening created by the author. The intended audience is ages 16-35 of both genders. Thrillers typically attract 18+ audiences due to disturbing themes and violence that could scare younger viewers. By avoiding graphic blood and violence, the author's opening could receive a PG-13 rating, attracting a broader audience. The author chose this age range also because, being 17, they prefer thrillers personally. Both males and females could enjoy the story and character backgrounds. Elements from famous thrillers like "The Shining," "Halloween," and "Friday the 13th" were used to attract fans of those films.
Target audience research
This document discusses a questionnaire created to gather audience feedback after viewing a thriller film opening. The questionnaire asks for the audience's age to analyze interest in thriller genres by teenagers, and gender to determine if thrillers are more male- or female-oriented. It also asks for favorite genre and feedback on what worked well and could be improved. Responses showed many enjoyed action, comedy and thriller genres, which often feature fighting and tension. The age range of 16-18 supported the hypothesis that young people like thrillers for their excitement and action.
Questionnaire
This document contains responses from 7 individuals to questions about their preferences and opinions regarding thriller films. Their favorite thriller subgenres include sci-fi, action, horror, and crime. Common favorites cited are Face Off, Taken, Psycho, and Point Break. Most said plot was very important in motivating them to see a thriller. Opinions varied on the influence of actors, with some saying yes and others no. Suggestions for music to open thrillers included gradual, fast-paced, jumpy, and creepy/sharp. Colors like black, red, blue, white and dim were deemed fitting for thrillers.
Evaluation5 part2
This document contains two responses to a questionnaire about a film product. The first response indicates that the product is a thriller genre film based on the tense background music. It also suggests the film represents men as unfaithful and vulgar. The respondent would watch the full film to see if the wife discovers the husband's affair. The second response also identifies the genre as thriller, noting a close-up shot of the male character's eyes. It indicates the product represents some females as open and sexual, shown by the red lipstick. This respondent would also watch the full film to learn more about the male character's life. Both suggest the target audience is 16+ or 18+ due to possibly graphic or sexual content.
Researcb audience
The document summarizes the results of a survey about music video preferences of 16-25 year olds. The survey found that this target audience mostly listens to indie/indie-rock music and watches music videos a couple times a week on YouTube or TV. They expect to see instruments, indie clothing, and unusual elements in indie music videos and prefer videos that have storylines relating to the song lyrics and use color. Exactly half of respondents preferred music videos with narratives and more than one location.
Who would be the audience for your media film
The document discusses how the British Board of Film Classification (BBFC) categorizes films by age rating to provide guidance about suitable audience and content. Films are examined by two censors and sometimes a senior censor to determine if it should receive a U, PG, 12A, 12, 15, or 18 rating based on factors like language, sexual content, violence, and substance use. Examples given are Paranormal Activity 2 receiving a 15 for graphic scenes and violence, The Hunger Games a 12A for some violence and emotional upsetting scenes, and Tangled a PG for frightening scenes, violence and flirty scenes.
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Research results
The document summarizes research conducted to inform the creation of an indie rock music video, including:
1) Questionnaires with 10 people aged 16-28 on their preferences for narrative vs. performance-focused videos and conventions they expect in the genre.
2) Respondents generally preferred a narrative that emphasizes lyrics and challenges stereotypes.
3) Websites and album covers were seen as most important for representing a band.
4) The targeted audience is seen as teenagers who may relate to themes of the song.
Analysis Of Audience Research Questionnaire.
This document analyzes the results of a 15-question audience research questionnaire about music video viewing preferences. Some key findings include:
- Most respondents were female and between the ages of 15-18.
- The highest reported frequency of watching music videos was everyday.
- The internet was the most common way to watch music videos.
- Pop and indie were the most popular music genres.
- The majority of respondents had been to a live music concert.
- Respondents generally had no preference between funny or serious music videos.
- Most preferred music videos that told a story over those with no relevance to the lyrics.
Evaluation question 3
The document discusses audience feedback received for a music video production. The feedback was collected from social media after uploading the video to YouTube. It included responses from 4 people with different interests in music and backgrounds. The feedback indicated that the primary target audience for the old school hip hop genre video were males aged 16-26 interested in American gang culture and old school hip hop. More than half of all respondents enjoyed the church location used in filming. Many suggested adding more cutaways to break up lengthy lip syncing scenes.
Questionnaire Analysis Powerpoint
Analysis of my questionnaire results, with some figuring out of what to do for music video and promotional pieces.
Audience research findings
The document summarizes the results of a questionnaire about music video preferences. It finds that most respondents were female aged 16-20 who prefer pop and rock music. Respondents said they watch music videos primarily to be entertained but also to identify with artists. They indicated the artist's performance was the most important element and they prefer performance-based over narrative-based videos. Common favorite artists named were Taylor Swift, Jason Mraz, and Katy Perry. The document concludes narrative and strong performances should be included to make the target music video appealing.
Pitch presentation maryam's documentary
The document discusses plans for a documentary investigating censorship of music videos and the objectification of women. It will examine the impacts of censorship and obtain diverse opinions on these issues. The documentary will explore how the objectification of women commonly occurs in genres like R&B, rap, and hip hop. It will also consider when and how censorship of sexualized music videos became a public issue. The documentary aims to shed light on these topics through interviews in various locations with relevant groups like artists, producers, and censorship authorities.
Research
Hope Smith conducted target audience research through an online survey. The survey results showed that the target audience is primarily female ages 16-18 who listen to alternative music. Most respondents watch music videos a couple times per month and enjoy videos that feature shots of the artist and have a narrative. Common elements across referenced music videos included black water baths, flowers, themes of mental health, fake blood, and double exposure effects. The research will help make a music video that appeals to this audience through inclusion of these elements and styles.
Music Video Target Audience Questionnaire Results
- The majority of respondents to the questionnaire were female.
- Most watched pop and alternative music genres.
- The most popular music video of 2016 was "Heathens" by Twenty One Pilots.
- Sia is considered the artist most renowned for good music videos.
- Respondents felt the most important element in a music video was the narrative.
- YouTube was identified as the primary platform for watching music videos.
- Music videos are seen as an important promotional tool for artists and songs.
- Music videos can change perceptions of artists, usually in a negative way if inappropriate themes are portrayed.
First Pitch presentation for my documentary
The document discusses plans for a documentary investigating censorship of music videos and the objectification of women. It will examine the impacts of censorship and objectification, and obtain diverse opinions on these issues. Interviews will be conducted with artists, producers, directors, teachers, and officials who classify music videos. The goal is to understand how and why music video content has become an issue, and the potential effects on young people and society if inappropriate content continues without restriction.
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The document discusses plans for a documentary investigating censorship of music videos and the objectification of women. It will examine the extent that censorship can control what is published on TV and look at the negative and positive impacts of objectifying women. The documentary aims to obtain polarized opinions on these issues. It will focus on how objectification occurs more in genres like R&B, rap, and hip hop. The document outlines questions for experts and the public to include in the documentary.
Evaluation question 3(4)
The document discusses audience feedback received for a music video production. The author collected feedback from various people using social media and questions. Based on the feedback, the author's primary target audience is identified as 16-26 year old males interested in American gang culture and old school hip hop. Location was highlighted as an aspect people enjoyed, while feedback indicated adding more cutaways to reduce lip-syncing repetition. The author will use this feedback to improve their production for their target audience.
The first Pitch Presentation prior any Audience Research
The document discusses plans for a documentary investigating censorship of music videos and the objectification of women. It will examine how far censorship can go in controlling published content and explore both negative and positive impacts of objectification. Interviews will seek polarized opinions on these issues. The documentary will also analyze how objectification most commonly occurs in genres like R&B, rap and hip hop. It aims to shed light on debates around censorship and understand different perspectives regarding the portrayal of women in music videos.
Joanna powerpointaudiencefeedback
The document discusses the feedback received from an audience on a music video project. It describes conducting an initial questionnaire to determine preferences on aspects like genre, artist gender, and video style. The results guided decisions like using a female artist, singer-songwriter genre, and basic visuals. A second questionnaire after viewing the video provided feedback on what worked and opportunities for improvement. Seeing the contrast between initial ideas and audience response helped the creators understand how to better appeal to their target demographic.
2. Research (1).pptx
The target audience for the project is ages 14-19. Research shows this age group enjoys romance stories and finds inspiration from popular artists and trends portrayed in music videos. Existing successful music videos include young casts, focus on one element with a blurred background, and feature trendy clothing. Audience research found they seek escape from feelings of fear, abuse, and lack of support. Interviews revealed the target audience enjoys creative music videos, finds release and escapism in music, and looks for relatable themes though not always a clear story.
Market Research Analysis - Music Videos
Analysing the results of my survey of 20 people responding to 10 questions relating to the topic of the music industry and video
Audience Survey
The survey responses showed that more females completed the survey than males, contrasting previous research showing more male indie rock fans. Most respondents were ages 18-24, matching the target demographic for indie rock. Respondents favored the indie genre and an indie rock video. Most listened to more male-led bands and solo artists over bands. Spotify and Apple Music were most popular, showing the target age range listens to music on those platforms and may watch the video on YouTube. Bright colors, close-ups of artists, and narrative elements will be incorporated based on what audiences look for in videos. Costumes will be on-trend to provide fashion advice sought by some viewers. The video will be promoted on social media since some discover new
Audience responses
The document analyzes survey responses from an audience about their music video preferences. It finds that most respondents are female aged 11-24 who watch music videos daily on YouTube. They prefer rock music and want music videos to be comical without serious plots. Most think music videos are important for promoting artists. The document concludes it will make a punk rock music video for YouTube that is comical without deep meaning to appeal to its target audience based on these findings.
Evaluation question 3
The document discusses audience feedback received on a music video production. It identifies the target audience as 16-26 year old males interested in underground music and street art. Feedback indicated that over half the audience liked the original location chosen, which represented the UK hip hop genre. Some suggested adding a filter to the video to match the gritty environment better, as the current filming was too clear.
Evaluation question 3
The document discusses audience feedback received on a music video production. It begins by explaining how feedback was collected directly from viewers using a laptop. The negotiated and oppositional audiences are identified as mainstream chart music fans and older audiences respectively. Four examples of feedback are provided, with the second being from the target audience - 16-26 year old males interested in underground music. Most audience members enjoyed the location. Feedback also suggested adding a filter to match the gritty environment.
Media eval question 3
1) The document discusses research conducted to determine the target audience and ideal content for a music video for a house music genre song. Questionnaires and interviews found that the target audience was teens to 30-year-olds who enjoy vibrant colors, studio shots of artists lip-syncing, and correlation between video and song lyrics.
2) Research on social media revealed that house music inspires and motivates listeners and the video aims to capture this essence. Feedback on early edits advised improving shaky shots to seem more professional.
3) The completed video was found to align well with the music and was deemed convincing and realistic enough for commercial success, validating the research methods.
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Jamie Mears Professional Practice Proposal
Jamie Mears proposes to complete their professional development hours by recording and mixing various music projects. They plan to record and mix some of their own songs as well as songs by coursemates and friends. Jamie also hopes to write and present a comedy sketch show or music mix for a friend's radio time slot. They will work independently at home or in the dBs Music studios and use equipment there to record in the live room. To document their work, Jamie will take photos, screenshots, and videos and write a diary of each session to share online in an ePortfolio.
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The student discusses how they have progressed from their preliminary task to the full product. They feel they have gained more experience and skills with editing software like Final Cut Pro. Their storyboarding and camerawork has also improved, with better continuity and following film rules. Feedback from last year helped them improve the lighting. Overall, the student feels they have learned important technical skills and how to structure shots effectively that allowed them to create a better final product.
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Audience Profile and Research
- 1. Jamie Mears
- 2. Audience Research My target audience are males and females aged 16 to 34. They are members of the “Emo” or “Goth” stereotyped social group. Who enjoy the Post- hardcore Music genre. They are my target audience because they will most enjoy, and be most likely to watch my product. From common stereoptypes, I have learnt that these members of the social group tend to enjoy watching Horror movies, and dark/sad content that can easily be turned into hateful things. This would be appropriate to my music video, as the song I am covering contains a lot of sad factors.
- 3. I interviewed a member of my target audience. It was a female aged 17 who's favourite music genre is Post-hardcore. Q1. Who is your favourite artist? A: Mayday Parade Q2. How do you know when a new album is being released? A: Usually the internet, such as forums and by word of mouth. Q3. What factors make you decide whether to buy it or not? A: Because I like the songs, and I like to support the band. Q4. When do you buy it? A: As soon as it gets released. Q5. How do you learn of new artists? A: The Internet, for example, Pandora and Youtube. Q6. How do you decide to buy their material or not? A: If the first song I listen to is good, I will listen to them more, and if like them all, I’ll start to buy their content.
- 4. Codes and Conventions Genre: Post-Hardcore Codes and Conventions: Typically the codes and conventions of Post-hardcore music videos would be that the video would be based on a sad, depressive narrative storyline, with big heavy band performances that portray anger sadness and often regret. You would often see angry faces, “Screaming” the lyrics to the song, sometimes you would see blood or violent acts within the video to demonstrate anger. However, you would also see a small softer side to the subjects of the video, showing that they can also cry and have feelings of depression. That is typically what most songs of this genre are about.
- 5. Regulatory constraints Is it legal or considered offensive? Most videos of this music genre will be often a violent and/or depressive nature and could cause distress to anyone easily hurt or mislead. This means that some videos will have to be regulated to stop vulnerable people (Such as small children) watching and copying these things within the video). The videos will be regulated in order to stop promotion within the video. (I.e, promoting a new guitar make or amp make).