Jamie Mears created a zombie horror media project that uses some horror conventions like zombies, blood, and death seen in films like 28 Days Later. Their project challenges the amount of zombies and blood shown in that film. Their project represents average people that most can relate to, as well as a gothic and dark representation with blood and violence. A smaller media institution like DNA Films, which distributes zombie films, would be suitable to distribute their project. The target audience is teenagers and young adults aged 16-35 who like horror, action, and mystery genres. Jamie attracted this audience with blood and gore, as well as creating fear and mystery about what happens. Through this project, Jamie learned about using technologies like cameras