The document discusses obtaining audience feedback to improve media products. The author obtained feedback through Wallwisher, SurveyMonkey, Twitter, Facebook, and a focus group. SurveyMonkey questions hit the right target and identified improvements. Wallwisher allowed comments on drafts. The focus group noted the trailer's well-aimed tone but lacked title distinction and length. Overall, feedback identified strengths like conventions and weaknesses like an unclear storyline that led the author to create a teaser trailer instead.

1. AUDIENCE FEEDBACK
By Alex Groome

2. The purpose of Audience Feedback
The real purpose of audience feedback is to make your
final product the best it can be and also make sure that the
target audience has their say on the products that are
being produced before the product is finally finished. Also
by getting more and more people to view the product you
can get a better opinion on the trailer for both the good and
bad points of the trailer. From the audience feedback you
can make changes to the final trailer from the comments
that were made.

3. How I obtained my feedback
I obtain my feedback using several different ways from social networking sites to
online survey sites. The main four that I used were Wallwisher, SurveyMonkey,
Twitter and Facebook.
Wallwisher is a good online tool because it allows you to post videos and pictures to
a webpage so that people can look at them and it allows visitors to comment on the
wall with their suggestions by doing this it means that you can get some good direct
feedback.
SurveyMonkey is also good for obtaining feedback because it lets you to ask plain
and simple questions that can be used to make any product better. It helps to create
a better insight into what sort of trailer your audience will truly love.
Social Network is one of the best ways to get specific and detailed information from
the target audience that you are aiming at and also it means that you can get a lot
of feedback because of wide user base of the sites themselves.
My Focus Group was made up of a couple of people that were actually part of my
target audience. I was able to ask them about the good and bad points of my trailer
which allowed me to see what was good and what needed to be improved. I
personally believe that this is in fact the best type of feedback because it allows for
comprehensive feedback direct from the user.

4. SurveyMonkey
What I have learned from SurveyMonkey was that I
managed to hit the right target audience with the questions
that I have written and this gave me some great ideas for
the improvements I could make. I could also ask people
what they thought of the use of the four aspects of media.
Sound, Editing, Mise-en-scene and Camerawork and also
ask them other questions about their other thoughts of the
trailer itself.

5. SurveyMonkey Screenshots

6. Wallwisher
On Wallwisher you can post you ancillary drafts and trailer
again if you wish to and get other comments because on
here they can give specific feedback about the different
products because they can post on the wall and say their
feelings.
• After posting my storyboard and animatic to the web I
asked people that have watched it to relay their views on
the story and then from this I used the feedback to
improve the story before filming.

7. Feedback from the Focus Group
• Good Points:
The good points that I took from my focus group was that
my trailer was very well aimed and that the music used
thorough the trailer was well thought out and set the tone of
the trailer.
• Bad Points
The bad points that I took from my focus group was that my
trailer lacked difference in the title pages from the other
information in the trailer. Also that my trailer did fall a bit
short of the time that I did originally plan for.

8. Strengths and Weaknesses of my
products
• Strengths
The strengths that I have learnt about during my audience
feedback is that my movie products use many successful
conventions, good uses of sound effects, good use of fonts,
good uses of images for the ancillary products and
conventional ancillary products layouts.
• Weaknesses
The weaknesses that I have learnt about during my
audience feedback is that my trailer does not a great
storyline and that it doesn’t flow well but then we decided to
create a teaser trailer instead which allowed for some of
these weaknesses to be controlled and dismissed.

9. What I found out from my audience
feedback?
• From my feedback I learnt that my trailer was aimed at the
right target market and the music that was used was also
used correct-fully and allowed for the tone to be set for
the trailer. I also found out several points that I could use
to improve on my movie trailer.
• Another thing that I found from my audience feedback
was that the questions I had posted on SurveyMonkey
were targeted at the correct audience and this allowed me
to be able to see the improvements I needed to make.
• One of the bad things that I found out while undertaking
my audience feedback was that my trailer lacked the
difference between the title pages and the other
information that was portrayed in the trailer and that the
trailer should have been longer to show more of the film.