What kind of media
institution might distribute
your media product and why?
What is distribution?
• Distribution is the process of making a product or service available for use or
consumption by a consumer or business user, using direct means, or using
indirect means with intermediaries.The other three parts of the marketing
mix are product, pricing, and promotion.
Why did I choose Fox Searchlight?
• One of the reasons I chose this company was that this name is known for
their quality in films that the have distributed before mine.This means that
the audience are familiar with other work that they have supported, and
furthermore will give them the impression that my film is also of similar
standard. Due to the familiarity of Fox Searchlight, more people are likely to
see this film.
why my film would be an independent film:
• An independent film is a film production resulting in a feature film that is
produced mostly or completely outside of the major film studio system. My
film is an independent film because it is produced by myself within my own
regions of work and resources, and it is also completely outside any film
studio system.
What methods of distribution would you choose if
this was a feature film?
Retail Outlets
One of the most common ways to sell a product is to put it in a major store that
people shop at frequently, which gives my product more exposure to my target
audience.
Digital distribution
Online networks such as Netflix are where my target audience will most likely prefer
to access my film, meaning more people will see it here than anywhere else, leading
to this being the most profitable investment.

Media institutions

  • 1.
    What kind ofmedia institution might distribute your media product and why?
  • 2.
    What is distribution? •Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.The other three parts of the marketing mix are product, pricing, and promotion.
  • 3.
    Why did Ichoose Fox Searchlight? • One of the reasons I chose this company was that this name is known for their quality in films that the have distributed before mine.This means that the audience are familiar with other work that they have supported, and furthermore will give them the impression that my film is also of similar standard. Due to the familiarity of Fox Searchlight, more people are likely to see this film.
  • 4.
    why my filmwould be an independent film: • An independent film is a film production resulting in a feature film that is produced mostly or completely outside of the major film studio system. My film is an independent film because it is produced by myself within my own regions of work and resources, and it is also completely outside any film studio system.
  • 5.
    What methods ofdistribution would you choose if this was a feature film? Retail Outlets One of the most common ways to sell a product is to put it in a major store that people shop at frequently, which gives my product more exposure to my target audience. Digital distribution Online networks such as Netflix are where my target audience will most likely prefer to access my film, meaning more people will see it here than anywhere else, leading to this being the most profitable investment.