The slides are a part of my video regarding " how to start your keyword research". Please follow the link for more details: https://youtu.be/zq6tEFXl1xI

1. How to STARTyour
keyword Research
Discussed by : Vanshika Kaushik

2. • Different iteration to improve the product
• Marketed themselves differently (Craigslist)
• Hired professional photographer

3. Product Market Fit and Target Audience
• Try different Iterations
• Focus on the target audience
• Be clear about the challenges target audience are facing
Half of your marketing problem is solved if you solve the actual
challenge of your target audience!

4. Search Intent

5. How will you Connect with
your target audience better

6. Burbn, and now known as Instagram, was created as a location-
based app. The app was made with an intent that people will
share their check-ins and future check-in and share their
pictures with it. But they noticed that the most user intent of
using the application was to use their photo-sharing feature, so
they understood that this is what the user wants to do; hence
Instagram was born!

7. • Have a keyword assigned to each stage of
the sales funnel
• Make your content with an intent of pulling
your customer in the funnel
• Use different digital channel with keyword
Pull your customer