This document discusses targeting audiences for a CD case design. It notes that Bon Iver is a relatively new indie folk band that typically appeals to younger audiences, while Peter Gabriel, born in 1950, has a long career in rock music but also focuses on humanitarian causes in his solo work. As the song being designed has ties to both artists, the document recommends focusing the design on Peter Gabriel alone to appeal to a broader audience, as this is an important decision that will influence all aspects of the ancillary design tasks.