This document presents findings from research on the rollover crash performance of all-terrain vehicles (ATVs) in Australia, highlighting significant dangers associated with ATV rollovers, particularly in agricultural settings. It critiques the current safety philosophies that inadequately address the unique handling and stability challenges of ATVs, proposing a practical rollover protection system that enhances rider safety. Ongoing research aims to develop anti-crush performance tests and evaluate existing ATV models to improve safety standards and minimize rollover-related injuries.