The document discusses strategies for attracting the target audience for a media project. The target audience is identified as males aged 20-30 who enjoy crime/thriller films involving violence and gore. To appeal to this audience, the document recommends including violent imagery like knives, dressing characters in stylish but lower-class outfits, and testing scenes on the target audience to get feedback on how to improve tension and violence. The goal is to create a film that provides what this crime/thriller-loving audience expects to see.