This document discusses how different shots and elements of a film production would appeal to both the intended primary audience and a secondary audience. It suggests that stereotypical representations of interrogations and violence would please the secondary audience but help shift their views over time. Emotional shots showing the suffering of the Muslim main character could generate sympathy from the primary audience but not the secondary audience due to stereotypes. The film aims to ultimately change the dominant reading of both audiences by the end. Soundtrack choices also risk appealing more to stereotypes of the secondary audience. Production decisions were based on earlier audience research.

1. How does your
production
appeal to your
audience?
Gianluca &
Jake

2. This shot appeals to our secondary audience as it shows stereotypical
representations of a an interrogation, and the forms of torture are
conventional to an interrogation. The secondary audience will be pleased to
see the stereotypical conventions and they will pick up on them as their
opinion and views have been formulated from stereotypes. Furthermore they
will enjoy the action contained in the interrogation scene. Some audiences will
experience the pleasure of counter reading, and they counter read the film as
an interrogation film.

3. This shot will appeal as it connotes feminine emotion, and explains how we
aren’t representing our male protagonist as a typical male. Our audience will
be interested in this as they do not take hegemonic representations of how
males should act. However the secondary audience may question why he
may be acting like this.

4. Our audience will enjoy the realism of the violence in the film as it will shock and thrill
them. Our secondary audience will also enjoy this as they will want the terrorist to be
hurt, this is due to them being passive and their views on this issue are that all ‘Muslims are
terrorists’. Hopefully during the film the secondary audiences opinions will change, we can
apply the culmination theory to this to explain how over time an ideology can be
presented and drawn in. Stereotypically they wouldn’t want to see the supposed villain
(terrorist) to get away free.

5. The audience will get information from this as it will give them awareness of what happens in society
today. The conventions of an interrogation will give accurate information of what may happen, and
therefore broaden their knowledge. However they won’t always assume that the interrogated is an
Muslim man, this is purely a stereotype which allows our film to be obvious in what we want to show.
Morley's reception analysis helps us suggest that the audience will take negotiated reading due to their
sophisticated background, they wont believe that Rory is the good guy, but they wont see the ‘terrorist’
in a positive way also. (which is what we want to show originally). Later on in the film we want the
audience to take dominant reading so that our ideology is taken in.

6. This shot would appeal to the audience as it shows the audience the emotion
of the ‘terrorist’ and it will make them feel sorry for him, which is what we want,
as he is an innocent man, and if you think about it he's the hero. The
secondary audience will not feel sorry for him because stereotypically they
see the Muslim man as a threat to society, and especially in the circumstances
they will definitely not sympathize.

7. This yell from Omar will hopefully confirm what the primary audience are thinking, ‘maybe
he is innocent’, this makes them question what the narrative will be, as the obvious is now
not what they thought. The secondary audience wont acknowledge this and will carry on
enjoying the film due to the action within the film. We can apply audience pleasures
theory to suggest how the audience will get an emotional pleasure, where they will feel
bad and scared for the ‘Terrorist’. Moreover we can apply the intellectual pleasure as the
audience will question whether the Muslim man is innocent.

8. Our primary audience will be glad to see that the
now known villain is running away from his fears as
they know he is a coward and doesn't’t show
typical signs of being a hero, unlike the ‘terrorist’
who sat and accepted his fears.

9. Sound
 As a sophisticated audience their preferences to
music wont be that of the mass market e.g. pop.
The soundtrack within the film is probably more
suited to our secondary audience as the
alternative genre of music is stereotypically
listened more by the younger generation.
Therefore our secondary audience will enjoy the
soundtrack, and will enjoy the possibility of
buying the music. We could integrate synergy
marketing and release a soundtrack alongside
the film. This is possible as our distribution
company is horizontally integrated.

10. Questionnaire and Production
 From our questionnaire in the planning stage, we
based our production on the answer from our
target audience. Most of the choices made in
the production are from audience feedback.