Jennifer Ellis presented on online marketing and cloud computing for lawyers, including important ethical considerations. She discussed how lawyers must be competent with relevant technologies per Rule 1.1, including understanding risks and benefits. Lawyers should educate themselves on appropriate technologies for their practice and properly manage any risks. When using tools like social media, lawyers must follow advertising rules and ensure communications are not false or misleading. The cloud provides benefits but lawyers must vet providers carefully to ensure client confidentiality and data security are maintained.
An updated version of my seminar on social media for lawyers. The focus is on legal marketing and networking through social media. Here you will find slides on best practices as well as slides discussing ethical considerations for sites such as Facebook, LinkedIn, Google+ and Twitter.
Unlock the full potential of your LinkedIn profile and get real results with these expert tips from lawyer, practice management consultant, and author of "LinkedIn in One Hour for Lawyers," Allison Shields. Use LinkedIn as a tool to build your reputation and showcase your expertise so you can stay “top of mind” with your network and grow your practice.
The practice of law is based on relationships – with clients, potential clients and referral sources. Networking is the best way to sustain those relationships and grow your practice. But, what is the most effective networking method for you?
Social media for lawyers by Jason Elias eliasrecruitment.com and bulletpoints...Jason Elias
Social media for lawyers- practical tips for lawyers to use Linked In and other social media sites for branding, business devlopment, careers and information.
Are you looking for ways to connect with your clients and other target audiences? Learn how LinkedIn can be an affordable and targeted vehicle for you to expand your law firm's pipeline and increase your brand awareness and relationships in an effort to grow your practice.
On Thursday, October 10, Nancy Myrland presented for our complimentary webinar on the best ways to use LinkedIn to grow your legal practice. With the following slides, you will learn:
-The lay of the (LinkedIn) land for your personal and firm profile
-How LinkedIn has changed this past year and why it affects you
-The best way to connect with clients, prospects and firm promoters
-And more!
About Our Presenter
Nancy Myrland is a Social Media Consultant, Speaker & Trainer, and a Professional Marketing Advisor, specializing in helping firms and companies grow their business by strengthening relationships with their clients through the strategic use of Social Media.
There’s always room for improvement – sometimes we get stuck in our ways and it’s hard to see how to better our practice and ourselves. Introducing Debra Bruce, a.k.a the Lawyer Coach. Debra draws on her extensive legal experience and psychology degree to help lawyers improve their management skills, and achieve greater fulfillment in their practice.
An updated version of my seminar on social media for lawyers. The focus is on legal marketing and networking through social media. Here you will find slides on best practices as well as slides discussing ethical considerations for sites such as Facebook, LinkedIn, Google+ and Twitter.
Unlock the full potential of your LinkedIn profile and get real results with these expert tips from lawyer, practice management consultant, and author of "LinkedIn in One Hour for Lawyers," Allison Shields. Use LinkedIn as a tool to build your reputation and showcase your expertise so you can stay “top of mind” with your network and grow your practice.
The practice of law is based on relationships – with clients, potential clients and referral sources. Networking is the best way to sustain those relationships and grow your practice. But, what is the most effective networking method for you?
Social media for lawyers by Jason Elias eliasrecruitment.com and bulletpoints...Jason Elias
Social media for lawyers- practical tips for lawyers to use Linked In and other social media sites for branding, business devlopment, careers and information.
Are you looking for ways to connect with your clients and other target audiences? Learn how LinkedIn can be an affordable and targeted vehicle for you to expand your law firm's pipeline and increase your brand awareness and relationships in an effort to grow your practice.
On Thursday, October 10, Nancy Myrland presented for our complimentary webinar on the best ways to use LinkedIn to grow your legal practice. With the following slides, you will learn:
-The lay of the (LinkedIn) land for your personal and firm profile
-How LinkedIn has changed this past year and why it affects you
-The best way to connect with clients, prospects and firm promoters
-And more!
About Our Presenter
Nancy Myrland is a Social Media Consultant, Speaker & Trainer, and a Professional Marketing Advisor, specializing in helping firms and companies grow their business by strengthening relationships with their clients through the strategic use of Social Media.
There’s always room for improvement – sometimes we get stuck in our ways and it’s hard to see how to better our practice and ourselves. Introducing Debra Bruce, a.k.a the Lawyer Coach. Debra draws on her extensive legal experience and psychology degree to help lawyers improve their management skills, and achieve greater fulfillment in their practice.
During this session, One North Strategist Alex Ziegler takes an in-depth look at LinkedIn and how top consulting and law firms are using this increasingly powerful social platform. She analyzes just how these firms utilize their company pages, updates, groups and individual employee profiles and examines the correlation between presence, follower activity and engagement. Which of these dimensions makes the biggest difference?
To watch this presentation, visit http://bit.ly/11V9b9W.
FindLaw completed the 2014 U.S. Consumer Legal Needs Survey. FindLaw commissioned this updated research to look at the online consumer legal market and to better meet the needs of law firms and their customers. This presentation provides insight into some of the most noteworthy trends among legal consumers today.
Winning Listings and Converting Buyers with LinkedInHSA Home Warranty
With over 200 million registered and more than two million companies, LinkedIn is the world’s largest professional social network. It’s hard not to have LinkedIn on your marketing radar, with its affluent and influential membership; LinkedIn represents a valuable demographic for real estate agents. Have you made it an integral part of your social media marketing strategy?
This webinar will provide you with the ins and outs of creating a professional LinkedIn profile and the best practices to use it to grow your business.
So if you’re looking to connect with industry professionals and generate leads for your business.
This short presentation gives you 5 steps for successfully implementing LinkedIn for Business2Business marketing, complete with 7+ case studies of companies that have created business on LinkedIn.
Developing a More Compelling Social Media Presence for Tourism Professionals ...Philip Calvert
Slide deck for Philip Calvert's presentation at the Indian Association of Tour Operators (IATO) convention in Kochi, Kerala.
Philip Calvert is a LinkedIn / Social Media strategist and professional speaker specialising in how to apply online networking in the changing world of Sales. www.philipcalvert.com
LinkedIn is the world’s largest professional network with over 100 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
Join us for this webinar and learn how your organization can make the most of LinkedIn. We'll go over the basics, offer you some ideas, and go over some real examples of how nonprofits are using LinkedIn.
Winning Listings and Converting Buyers With Google PlusHSA Home Warranty
Today's home buyer will search online at some point during the home buying process. When they do it's crucial that your business and contact information show up at the top of the search results. Many people think that it costs thousands of dollars to have your name and business show up as a top search result but in this webinar you will learn a free and easy shortcut to get to the top of Google search results. Learn how to set up a Google Plus page that will appear at the top of local search results when a buyer is searching for homes or a real estate agent in your market.
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
Slides for a presentation on how to research social media. I discuss legal, ethical and privacy issues in accessing social media. I address specific sites and explore how privacy settings impact searches. I also discuss whether sites will cooperate with subpoenas along with getting the other side to download and provide accounts. In addition, I go over some question you will want to ask during the discovery process. Last I mention some specific cases and explore some ethics violations. This was presented in Philadelphia on July 30, 2015.
For my seminar at the Solo and Small Firm Conference in August, 2013. Explores how the use of social media can impact cases, explains how to find data, provides advice on communicating with clients on social media, and discusses preservation and ethics.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
During this session, One North Strategist Alex Ziegler takes an in-depth look at LinkedIn and how top consulting and law firms are using this increasingly powerful social platform. She analyzes just how these firms utilize their company pages, updates, groups and individual employee profiles and examines the correlation between presence, follower activity and engagement. Which of these dimensions makes the biggest difference?
To watch this presentation, visit http://bit.ly/11V9b9W.
FindLaw completed the 2014 U.S. Consumer Legal Needs Survey. FindLaw commissioned this updated research to look at the online consumer legal market and to better meet the needs of law firms and their customers. This presentation provides insight into some of the most noteworthy trends among legal consumers today.
Winning Listings and Converting Buyers with LinkedInHSA Home Warranty
With over 200 million registered and more than two million companies, LinkedIn is the world’s largest professional social network. It’s hard not to have LinkedIn on your marketing radar, with its affluent and influential membership; LinkedIn represents a valuable demographic for real estate agents. Have you made it an integral part of your social media marketing strategy?
This webinar will provide you with the ins and outs of creating a professional LinkedIn profile and the best practices to use it to grow your business.
So if you’re looking to connect with industry professionals and generate leads for your business.
This short presentation gives you 5 steps for successfully implementing LinkedIn for Business2Business marketing, complete with 7+ case studies of companies that have created business on LinkedIn.
Developing a More Compelling Social Media Presence for Tourism Professionals ...Philip Calvert
Slide deck for Philip Calvert's presentation at the Indian Association of Tour Operators (IATO) convention in Kochi, Kerala.
Philip Calvert is a LinkedIn / Social Media strategist and professional speaker specialising in how to apply online networking in the changing world of Sales. www.philipcalvert.com
LinkedIn is the world’s largest professional network with over 100 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
Join us for this webinar and learn how your organization can make the most of LinkedIn. We'll go over the basics, offer you some ideas, and go over some real examples of how nonprofits are using LinkedIn.
Winning Listings and Converting Buyers With Google PlusHSA Home Warranty
Today's home buyer will search online at some point during the home buying process. When they do it's crucial that your business and contact information show up at the top of the search results. Many people think that it costs thousands of dollars to have your name and business show up as a top search result but in this webinar you will learn a free and easy shortcut to get to the top of Google search results. Learn how to set up a Google Plus page that will appear at the top of local search results when a buyer is searching for homes or a real estate agent in your market.
My focus in this presentation is to show what Google is looking for in relation to search engine optimization. I also briefly address ads, social media and how to pick an SEO firm. I am an attorney presenting to attorneys, but anyone should find the concepts useful. This is meant to be a basic level seminar for those who don't know much about SEO.
Slides for a presentation on how to research social media. I discuss legal, ethical and privacy issues in accessing social media. I address specific sites and explore how privacy settings impact searches. I also discuss whether sites will cooperate with subpoenas along with getting the other side to download and provide accounts. In addition, I go over some question you will want to ask during the discovery process. Last I mention some specific cases and explore some ethics violations. This was presented in Philadelphia on July 30, 2015.
For my seminar at the Solo and Small Firm Conference in August, 2013. Explores how the use of social media can impact cases, explains how to find data, provides advice on communicating with clients on social media, and discusses preservation and ethics.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
Developing a Social Media Strategy Workshop 2.16.12451 Marketing
AJ Gerritson, Founding Partner and Social Media Strategist at 451 Marketing, discusses the importance and steps of creating a corporate social media strategy.
Presentation given to the Houston CPA Society Sept. 23, 2011 on Social Media in the workplace, specifically in regard to healthcare entities.
To learn more about BrandExtract, visit www.brandextract.com.
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
In this presentation, we will explore the fundamentals of Building A Successful Legal Practice using Digital Marketing Strategies such as:
- Content Marketing
- Social Media Marketing
- Website
An overview of social media marketing, with a specific focus on LinkedIn, Twitter, Facebook, and Google+. Key points include the importance of treating each channel differently, creating a social media policy, and measuring what matters.
Linkedin for business - how businesses can use LinkedInSymphony3
An overview of how LinkedIn can be used for business. Delivered to managers, owners and employees at Manufacturing companies through the South East Business Network based in Dandenong, Victoria, Australia
Synopsis On Annual General Meeting/Extra Ordinary General Meeting With Ordinary And Special Businesses And Ordinary And Special Resolutions with Companies (Postal Ballot) Regulations, 2018
Defending Weapons Offence Charges: Role of Mississauga Criminal Defence LawyersHarpreetSaini48
Discover how Mississauga criminal defence lawyers defend clients facing weapon offence charges with expert legal guidance and courtroom representation.
To know more visit: https://www.saini-law.com/
In 2020, the Ministry of Home Affairs established a committee led by Prof. (Dr.) Ranbir Singh, former Vice Chancellor of National Law University (NLU), Delhi. This committee was tasked with reviewing the three codes of criminal law. The primary objective of the committee was to propose comprehensive reforms to the country’s criminal laws in a manner that is both principled and effective.
The committee’s focus was on ensuring the safety and security of individuals, communities, and the nation as a whole. Throughout its deliberations, the committee aimed to uphold constitutional values such as justice, dignity, and the intrinsic value of each individual. Their goal was to recommend amendments to the criminal laws that align with these values and priorities.
Subsequently, in February, the committee successfully submitted its recommendations regarding amendments to the criminal law. These recommendations are intended to serve as a foundation for enhancing the current legal framework, promoting safety and security, and upholding the constitutional principles of justice, dignity, and the inherent worth of every individual.
Car Accident Injury Do I Have a Case....Knowyourright
Every year, thousands of Minnesotans are injured in car accidents. These injuries can be severe – even life-changing. Under Minnesota law, you can pursue compensation through a personal injury lawsuit.
A "File Trademark" is a legal term referring to the registration of a unique symbol, logo, or name used to identify and distinguish products or services. This process provides legal protection, granting exclusive rights to the trademark owner, and helps prevent unauthorized use by competitors.
Visit Now: https://www.tumblr.com/trademark-quick/751620857551634432/ensure-legal-protection-file-your-trademark-with?source=share
Lifting the Corporate Veil. Power Point Presentationseri bangash
"Lifting the Corporate Veil" is a legal concept that refers to the judicial act of disregarding the separate legal personality of a corporation or limited liability company (LLC). Normally, a corporation is considered a legal entity separate from its shareholders or members, meaning that the personal assets of shareholders or members are protected from the liabilities of the corporation. However, there are certain situations where courts may decide to "pierce" or "lift" the corporate veil, holding shareholders or members personally liable for the debts or actions of the corporation.
Here are some common scenarios in which courts might lift the corporate veil:
Fraud or Illegality: If shareholders or members use the corporate structure to perpetrate fraud, evade legal obligations, or engage in illegal activities, courts may disregard the corporate entity and hold those individuals personally liable.
Undercapitalization: If a corporation is formed with insufficient capital to conduct its intended business and meet its foreseeable liabilities, and this lack of capitalization results in harm to creditors or other parties, courts may lift the corporate veil to hold shareholders or members liable.
Failure to Observe Corporate Formalities: Corporations and LLCs are required to observe certain formalities, such as holding regular meetings, maintaining separate financial records, and avoiding commingling of personal and corporate assets. If these formalities are not observed and the corporate structure is used as a mere façade, courts may disregard the corporate entity.
Alter Ego: If there is such a unity of interest and ownership between the corporation and its shareholders or members that the separate personalities of the corporation and the individuals no longer exist, courts may treat the corporation as the alter ego of its owners and hold them personally liable.
Group Enterprises: In some cases, where multiple corporations are closely related or form part of a single economic unit, courts may pierce the corporate veil to achieve equity, particularly if one corporation's actions harm creditors or other stakeholders and the corporate structure is being used to shield culpable parties from liability.
2. Competence with Technology Rule 1.1
• Underlying all use of technology is Rule 1.1
• New comment added as a result of work by American Bar Association
• Adopted by Pennsylvania
Lawyers must,“keep abreast of changes in the law and its practice, including the
benefits and risks associated with relevant technology, engage in continuing
study and education and comply with all continuing legal requirements to
which the lawyer is subject.”
3. What Does Competence with Technology Mean?
• Must be aware of what kind of technology is required in your practice
• Must be aware of risks and benefits
• Must manage the risks
• Any technology you choose to use
• Must be aware of risks and benefits
• Must manage the risks
• How?
• Educate yourself
• Hire competent assistance
• In house or out of house
4. Manage Staff Properly
• Failing to manage staff properly in use of technology is an ethical
violation
• See Rule 5.3 Responsibilities Regarding Nonlawyer Assistance
• This includes outside staff as well as inside staff
• Instruct your staff on ethical rules
• Make sure staff is educated on technology use
5. What Technology Must You Use?
• Computers
• Email
• Electronic research
• Malware protection
• Specialized technology as appropriate for your practice area
6. What Technology Might You Use
• Wireless connectivity
• Smartphones, Tablets & Laptops
• Removable storage & other easily portable devices
• Web & Social Media (might be required for some practice areas)
• Cloud computing
• Storage
• Email
• Case management
8. Must have a Website
• Recommend WordPress as an easy way to get started
• Pick a domain name
• Find a host
• BlueHost
• HostGator
• GoDaddy
• Web Synthesis
• Identify a theme
• See WordPress in One Hour for Lawyers (by me)
• Step by step instructions
• Amazon or ABA Website
9. Link Everything Together
• Create as broad a presence as possible on line
• Home base should always be your website
• Blog posts key for good SEO (search engine optimization)
• Follow marketing rules and laws
11. Pay Per Click
• Most ads are based on bidding and you only pay if people click
• Price is set based on competition for demographics
• Ranges substantially based on geographic area and competition
• Anywhere from a few cents to over $100 per click.
• I find Google and Facebook most valuable
• LinkedIn, Twitter and other sites also an option
• Specialized sites with banners can be useful
• Watch ethical rules
• Consider best practices
• Focus ads as much as possible
20. • Identify appropriate keywords and phrases
• Keyword cost varies by competition for demographics
• Match keywords to your website content
• The content of the ads, keywords and your site impact your quality score
• The higher the quality score
• Less expensive per click
• More your ad will be seen
• More it will be clicked
22. Track Results
• Analyze your ads at least once per month
• See what is working and what is not
• Make adjustments accordingly
• One word can make a difference
• Watch the ethics
• Don’t promise results
• Make sure your website has proper disclaimers
• They won’t fit in the ads
• Be honest
24. Marketing
• Is social media marketing?
• “The action or business of promoting and selling products or services,
including market research and advertising.”
• Intent?
• Directly seeking clients?
• Marketing
• Providing broad educational information?
• Not marketing
• My advice?
• Assume everything is marketing
• Follow advertising rules (7.1 et seq)
• Follow rules for all states in which licensed or seeking clients (8.5)
25. Ethics: Honesty is Crucial
Rule 7.1 Communications Concerning a
Lawyer's Services
“A lawyer shall not make a false or misleading
communication about the lawyer or the
lawyer's services. A communication is false or
misleading if it contains a material
misrepresentation of fact or law, or omits a
fact necessary to make the statement
considered as a whole not materially
misleading.”
25
26. Twitter
• 140 character micro blogging
• A great way to let people get to know you as a person
• Share quick bits of information
• Re-share what other people post
• Link your Facebook, LinkedIn accounts and Blog to Twitter as a way to get
more value for your effort
• Crucial to engage
26
27. Best Practices for Twitter
• Share and share alike
• Share other people’s content, they will share yours
• Give credit where credit is due
• Thank people for their interactions
• Complete your thoughts
• Watch for portions of your posts being cut off when you use tools to post
• Use hashtags that make sense
• Humor is fine
• Remember people have different senses of humor
27
28. Ethics: Twitter
• Twitter is potentially unusable in several states
• In Florida, each tweet must have:
• Attorney name
• Office location
28
29. Facebook & LinkedIn
• Use your Facebook and LinkedIn accounts as a way to
network with
• Potential clients
• Other attorneys
• Facebook = Consumer
• LinkedIn = Business
29
30. Facebook & LinkedIn Continued
• Create a page for your firm
• Becomes a mini-website on Facebook
• Useful tool on LinkedIn
• Ask employees to connect the pages
• Encourage followers
• Provide useful information
• Share blog posts
• Communicate and engage
• Include disclaimers
30
32. Best Practices for LinkedIn
• Keep it professional
• Avoid sharing personal information beyond work
• Otherwise risk annoying people
• Do not spam in boxes with ads for yourself
• Be careful about disturbing people you do not
know
• Be very polite
• Watch the first impression
32
33. Best Practices for LinkedIn Continued
• Join relevant groups and be active to engage
• Share blog posts
• Share useful information
• Network
33
34. LinkedIn: Skills & Endorsements
• People can endorse
you for any skill on
LinkedIn
• If you do not have the
skill, remove it
34
36. Best Practices for Facebook
• Engage people on your personal
account
• Share only what makes you
comfortable
• If you are not comfortable, don’t
use your personal account
• I discuss:
• My dog
• My work
• News
• Other people’s posts
• My blog posts
• Random facts
• I get clients from Facebook
36
37. Best Practices for Facebook Continued
• Share interesting blog posts
• Share interesting news
• Encourage conversation
• Don’t just use your page as a one way newsletter
• Have a robust page
• Offer contests and sweepstakes
• Watch law and ethics in your state
37
38. Facebook Concerns
• Should you friend clients on Facebook?
• Depends on how you use your account
• Very personal?
• No
• General?
• Maybe
• If you are uncomfortable, tell people to like
your business page instead
38
39. Ethics: Facebook Posts
• What kind of posts are ok on Facebook?
• Watch confidentiality
• Beware of answering specific questions with detailed advice
• Keep true to your personality
• Don’t be afraid of controversy, but don’t seek it out for controversy’s sake
39
40. Remember: No One Can
See or Hear You
• No body language or vocal
inflection
• Different senses of humor
• What is a joke to one person is an
insult or a grievous threat to
another.
• Indiana AG fired over tweet
• “use live ammunition”
40
41. Reviews/Testimonials
• Allowed
• Must follow relevant rules
• Responsible for accuracy
• Ask client to edit or remove
• Respond in comments
• May not suggest results
41
42. Negative Reviews
• Be careful how you respond!
• Best to respond politely (or not at all)
• Do not reveal confidential information
• Attorney suspended for revealing confidential information in response to negative Avvo review
• “…I cannot invent positive facts for him … his own actions in beating up a female co-worker are
what caused the consequences he is now so upset about.”
• Response should not exceed what is necessary to respond to the review.
• PBA FO 2014-200 (July 2014):
• A negative online review does not trigger the “self-defense” exception to confidentiality under RPC
1.6(c)(4).
• Not a “controversy” or “proceeding” within the meaning of the rule so as to permit disclosure of
client confidential information in response.
• Remember that duty of confidentiality does not cease with termination of representation.
42
43. Suing Over Negative Reviews?
• Triggers Streisand Effect
• Creates publicity
• Brings attention to client’s concerns
• Could result in malpractice suit or ethics complaint
• Lawsuit creates the requisite “proceeding” under RPC 1.6(c)(4).
• May share confidential information to defend
• Texas law firm sued a client over a negative Yelp review, posted after the firm
sued for fees.
• Former client complained in review that “this firm not only won’t help you – they intend
to do you harm if they can’t extract enough money of you[.] They are disorganized,
deceptive, manipulative and largely disrespected….”
43
45. Cloud Computing
• Cloud Computing: accessing data or software
stored on servers located elsewhere.
• ABA States 31% of lawyers are using the Cloud
• But many are unaware that they are using it
• Gmail, Hotmail, Yahoo! Mail are all forms of the Cloud
• Many firms now use the Cloud for:
• Email
• Data storage and backup
• Programs such as Office 2013 (through Office 365)
• Client access to data
46. Why use the Cloud?
• Reduces need for
• Hardware
• Software
• IT support
• Processing power
• Saves space
• No need for a server room
• Can use lower powered and smaller computers
• Easy access to heterogeneous technology from anywhere
47. Choose the Right Provider
• Choosing the wrong provider can be disastrous
• Loss of access to data
• Loss of confidentiality
• Loss of ownership
48. Ask the Correct Questions
• Read the entire agreement
• Ask questions if you are not sure
49. Privacy
• Where are the servers located?
• Different countries, different laws
• Review the privacy policy
50. Security and Access
• Can employees (of cloud company) or contractors access the data?
• If service is not encrypted, can you add encryption
• Non-encrypted service – Dropbox (can add encryption)
• Encrypted service – SpiderOak
51. Reliability
• How old is company?
• Is it likely to go out of business?
• Does it have a lot of down time?
• Is data backed up?
• Where is it backed up?
52. Portability
• Can you permanently delete date?
• Can you move your data easily?
• Who owns the data?
• It should be your client
56. Email
• Never use free email accounts
• Many scan email for advertising purposes
• Confidentiality issues
• Branding issues
57. Branding Someone Else?
• Free e-mail is a waste of advertising potential
• Branding Google, AOL, etc
• Purchase domain name
• $15 per year
• Use Office 365
• Use Google Business (paid version)
• Both cost approximately $5-6 per month per seat
• Both provide additional features, including the ability to sync contacts and
calendars
58. Best Email Practices
• Make clear to all clients that e-mail has security risks.
• Obtain permission to use e-mail
• Discuss private accounts with clients
• During a divorce, make certain the account is not shared
• Make certain the account is not a work account
• Encryption is not commonly used
• Be cautious what you send over email
• If the information is very sensitive, consider sending by another means
• Consider using a PDF and securing the file with a password
• Do not send the password via email
59. Confidentiality Rule 1.6
• Confidentiality is a huge issue both on and offline
• Hackers will target law firms
• Various states have different laws about protecting data
• Must take “reasonable efforts” to preserve confidentiality
• Factors include:
• Sensitivity of information
• Likelihood of disclosure if additional safeguards are not employed
• Cost of additional safeguards
• Difficulty implementing safeguards
• Extent to which safeguards adversely affect the lawyer’s ability to represent clients
60. Online Marketing &
Cloud Computing
(Including Ethical Considerations)
Presented for NAELA
February, 2015
Jennifer Ellis
Jennifer@JLEllis.Net
Lowenthal & Abrams
&
Jennifer Ellis, JD
Copyright Jennifer Ellis, 2015 – All Rights Reserved