This document summarizes a case study on how Canadian law firms are using social media. It finds that adoption has been limited except by the largest firms. Barriers include concerns over privacy and ethics. Through interviews, the document examines one Toronto law firm's social media use and challenges, such as lack of strategy and resources. It reviews best practices from the US and recommends platforms and content approaches. The literature review covers diffusion of innovation and other theories to explain slow adoption rates. Overall, the document finds Canadian law is late to adopt social media, but its use can help with branding, business development and thought leadership if barriers are addressed.
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
The basics for building one's legal practice using (among other social networking tools) TWITTER for the Cool Twitter Conference in Los Angeles at the House of Blues
Learn how to develop your 2010 Marketing Plan using the PPT and accompanying materials from the webinar we conducted on 2-11-2010 for the Ohio State Bar Association.
A survey commissioned by CareerBuilder found that 37 percent of hiring managers use social networking sites to research job applicants, with over 65 percent of that group using Facebook as their primary resource. They also found that a significant percentage of job seekers are passed over because of inappropriate posts on Facebook, Twitter and other social media sites. The Associated Press reported, employers are increasingly asking job applicants to turn over their Facebook user IDs and passwords as part of the interview process. The fact is that in 88 percent of U.S. states, an employer can require you to hand over your social media password before they hire you!
Congress has been asked to consider a law making such demands illegal on the grounds that they constitute an invasion of privacy. However, the provision, proposed by Rep. Ed Perlmutter (D-Co.), was voted down 224-189. “People have an expectation of privacy when using social media like Facebook and Twitter. They have an expectation that their right to free speech and religion will be respected when they use social media outlets. No American should have to provide their confidential personal passwords as a condition of employment. Both users of social media and those who correspond share the expectation of privacy in their personal communications. Employers essentially can act as imposters and assume the identity of an employee and continually access, monitor and even manipulate an employee's personal social activities and opinions. That's simply a step too far.” Perlmutter explained in a Huffington Post Article. California and Illinois became the most recent states to pass the social media password protection laws. Six states, California, Delaware, Illinois, Maryland, Michigan and New Jersey enacted legislation in 2012 that prohibits requesting or requiring an employee, student or applicant to disclose a user name or password for a personal social media account. California, Illinois, Maryland, and Michigan laws apply to employers. California, Delaware, Michigan and New Jersey have laws that apply to academic institutions.
Follow our Blog at: http://planninglogic.wordpress.com/
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
The basics for building one's legal practice using (among other social networking tools) TWITTER for the Cool Twitter Conference in Los Angeles at the House of Blues
Learn how to develop your 2010 Marketing Plan using the PPT and accompanying materials from the webinar we conducted on 2-11-2010 for the Ohio State Bar Association.
A survey commissioned by CareerBuilder found that 37 percent of hiring managers use social networking sites to research job applicants, with over 65 percent of that group using Facebook as their primary resource. They also found that a significant percentage of job seekers are passed over because of inappropriate posts on Facebook, Twitter and other social media sites. The Associated Press reported, employers are increasingly asking job applicants to turn over their Facebook user IDs and passwords as part of the interview process. The fact is that in 88 percent of U.S. states, an employer can require you to hand over your social media password before they hire you!
Congress has been asked to consider a law making such demands illegal on the grounds that they constitute an invasion of privacy. However, the provision, proposed by Rep. Ed Perlmutter (D-Co.), was voted down 224-189. “People have an expectation of privacy when using social media like Facebook and Twitter. They have an expectation that their right to free speech and religion will be respected when they use social media outlets. No American should have to provide their confidential personal passwords as a condition of employment. Both users of social media and those who correspond share the expectation of privacy in their personal communications. Employers essentially can act as imposters and assume the identity of an employee and continually access, monitor and even manipulate an employee's personal social activities and opinions. That's simply a step too far.” Perlmutter explained in a Huffington Post Article. California and Illinois became the most recent states to pass the social media password protection laws. Six states, California, Delaware, Illinois, Maryland, Michigan and New Jersey enacted legislation in 2012 that prohibits requesting or requiring an employee, student or applicant to disclose a user name or password for a personal social media account. California, Illinois, Maryland, and Michigan laws apply to employers. California, Delaware, Michigan and New Jersey have laws that apply to academic institutions.
Follow our Blog at: http://planninglogic.wordpress.com/
Presented by Steve Matthews (Stem Legal Web Enterprises) and Susan Van Dyke (Van Dyke Marketing & Communications) at the Pacific Legal Technology Conference, October 2, 2009, in Vancouver, BC, Canada.
A free webinar that offers advice on what information you can and cannot use from a social media background screening. Learn common pitfalls of social media background checks and how to avoid legal risks.
To view the entire webinar recording, visit: http://i-sight.com/social-media-background-screening/
Your professional reputation online matters. This presentation explains who is using the internet and social media in the United States, opportunities for lawyers to connect online, the harm that may result from not claiming your firm's social media profile and what to do when faced with negative criticism.
This presentation look at:
Growth of social media
Making Contacts
Branding
Dangers of information online
Case study
Thesis: The mastery of social media is vital to career success.
Social Media, Employment, and Brain InjuryPaul Smith
Slides for my presentation at the Santa Clara Valley Brain Injury Conference, February 26th, at the Hayes Mansion in San Jose, CA. Created by Paul F. Smith (http://neuronico.net).
Program on social media nad mobile device management issues facing employers in 2013, including use of social media in the hiring process from recruiting to background checks; BYOD and other mobile device management policies; drafting social media policies in light of NLRB guidance and enforcement action and protecting your social media assets.
Tips for conducting investigations that employees and other stakeholders trusts. The leverage social media provides employees can be more problematic and immediate than a traditional administrative charge or even a lawsuit. A quick post can negatively impact employee morale, as well as damage recruitment and retention efforts.
Presented by Steve Matthews (Stem Legal Web Enterprises) and Susan Van Dyke (Van Dyke Marketing & Communications) at the Pacific Legal Technology Conference, October 2, 2009, in Vancouver, BC, Canada.
A free webinar that offers advice on what information you can and cannot use from a social media background screening. Learn common pitfalls of social media background checks and how to avoid legal risks.
To view the entire webinar recording, visit: http://i-sight.com/social-media-background-screening/
Your professional reputation online matters. This presentation explains who is using the internet and social media in the United States, opportunities for lawyers to connect online, the harm that may result from not claiming your firm's social media profile and what to do when faced with negative criticism.
This presentation look at:
Growth of social media
Making Contacts
Branding
Dangers of information online
Case study
Thesis: The mastery of social media is vital to career success.
Social Media, Employment, and Brain InjuryPaul Smith
Slides for my presentation at the Santa Clara Valley Brain Injury Conference, February 26th, at the Hayes Mansion in San Jose, CA. Created by Paul F. Smith (http://neuronico.net).
Program on social media nad mobile device management issues facing employers in 2013, including use of social media in the hiring process from recruiting to background checks; BYOD and other mobile device management policies; drafting social media policies in light of NLRB guidance and enforcement action and protecting your social media assets.
Tips for conducting investigations that employees and other stakeholders trusts. The leverage social media provides employees can be more problematic and immediate than a traditional administrative charge or even a lawsuit. A quick post can negatively impact employee morale, as well as damage recruitment and retention efforts.
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Social networking presentation for Cincinnati Paralegal Association, February 25, 2010. Defines social networking, demonstrates general sites as well as several for the legal community, and addresses risks and opportunities.
How Lawyers Can Harness the Power of Social MediaCarolyn Elefant
Based on the book, Social Media for Lawyers: the Next Frontier, this presentation shares some practical, goal-centric ways that lawyers can use social media to find jobs, network and seek out new opportunities.
Presentation by Sara Meaney, co-owner of Comet Branding, a PR+Social Media agency, and Kelly Twigger, owner of ESI Attorneys on the legal implications of social media given at BizTech 2010 in Milwaukee, Wisconsin on April 30, 2010.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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#Legal social
1. Behind the Curve:
A Case Study - Social
Media & Canadian
Lawyers #LegalSocial
Lyn Whitham/ Syracuse University/ PRL 600
August 14, 2013
2. #LegalSocial
―Maybe I am nuts, but I look at lawyers
questioning the value of social media as akin
to lawyers in years past questioning the value
of fax machines, email, and cell phones”
- Kevin O’Keefe, Why Social Media for Lawyers is
Not Going Away (LexBlog, Posted May 14, 2013)
http://kevin.lexblog.com/2013/05/14/why-social-media-is-not-going-away-for-lawyers/
5. Introduction
o Lawyers: Traditional, skeptical, worried about
privacy, attorney client privilege, regulation,
competition and loss of control
o Case Study/Canadian Law Firm
o How some Cdn firm & US firms
are leveraging Social Media
o Why Cdn Law Firms are lagging
6. Background
Focus on one Canadian Law Firm’s social media
marketing activity
Medium sized firm with area of specialization
Condition of interview is anonymity so no
competitor advantage
Best Practices & Challenges
Comparison to other Cdn firms
US Firms’ Best Practices
7. Research Questions
1. How are Canadian law firms using social media
to market their services?
2. What are the barriers to adoption of social media
by Canadian law firms and lawyers. How can
those barriers be overcome?
8. Google Alerts #LegalSocial
• Law and Social Media
• Lawyers and Social Media
• Legal Social
• Social Media and Law Firms
9. Literature Review
Research was sourced on social media and in
traditional publications . The theories used are:
Diffusion of Innovation (Everett
Rogers, 1962)
Public Choice Theory ( Duncan Black, 1948)
Complexity Theory (Dawn R. Gilpin &
Priscilla Murphy, 2010)
10. Literature Review
o Diffusion of Innovation
o How, why and how quickly new ideas & technology
spread through cultures
o According to Rogers, 4 main elements:
1) Innovation
2) Communication Channels
3) Time (rate of adoption & critical mass)
4) Social System – the group
11. Literature Review
Diffusion of Innovation
Rate of Adoption & when Critical Mass is reached
Categories of Adopters:
Innovators
Early Adopters
Early Majority
Late Majority
Laggards
14. Literature Review
Public Choice Theory
Opinion Leaders are influential in diffusion
Spread positive or negative information about
innovation
Elites often not innovators
Innovation introduced by outsiders
Legal community: an elite not known for
innovation known for preserving the status quo
15. Public Choice Theory
Machiavelli’s Perspective
“This lukewarm temper arises partly
from the fear of adversaries who have
the laws on their side, and partly from the
incredulity of mankind, who will never
admit the merit of anything new, until
they have seen it proved by the event” *
* http://www.dr4ward.com/dr4ward/2012/06/what-would-machiavelli-say-is-the-biggest-challenge-facing-digital-
and-social-media-quote.html
16. Literature Review
Complexity Theory
In today’s environment there is a ―turbulent mix of
messages and stakeholders‖
Convergent environments are complex
communication systems… ―creating uncertainty,
instability, unclear boundaries and non-linear
consequences‖
17. Industry Thought Leader
Interviews
Dan Buganto, Digital Account
Manager, Edelman Toronto
o Melissa Agnes, Social
Media & Crisis Consultant,
Montreal
Managing Partner/ Canadian Law Firm, Toronto
Social Media Manager, Canadian Law Firm, Toronto
18. Lawyers & Social Media
The Legal Community is wrestling with social
media:
o Social Media Law
o Copyright, Sweepstakes, DotCom Disclosures Guide
provides guidance for online and mobile advertisers*
Rules of Evidence
Email, Social Media
Privacy
Rights: Instagram to sell the
content you post, Employers & Social
Media, Protecting Intellectual Property
Marketing
Business Development and Brand
19. A New World For Lawyers
Clara Shih & Lisa Shallet in the Harvard Business
Review:
―While participating in social media is not without
risk, not participating might prove to be the
greater risk — especially to reputations.‖*
o Having your Reputation Defined by Others
o Being Invisible and Less Credible
o Being Perceived as Behind the Curve
*http://blogs.hbr.org/cs/2013/07/the_perils_of_being_a_social_media_holdout.h
tml
20. A New World for Lawyers
“Business is in purgatory. It’s out with
the old but not yet in with the new.
There is lots of experimenting. If you
don’t adapt you’ll die!”*
21. Case Study
Toronto Law Firm’s Social Media Objectives:
o Brand Awareness as a Thought Leader
o Business Development
o Leverage brand attributes – expertise,
warmth, humanity
o Drive traffic to website
o Media Relations
22. Toronto Law Firm
Key Social Media Tactics & Platforms
Blogs
Legal Topics and
Reflections
LinkedIn
Blog Postings
No content curation
53 Followers
YouTube
Professional topics
Twitter
245 followers
23. Toronto Law Firm
Best Practices:
Key Audiences Identified
Brand Positioning Established
High Quality Video Production
High Quality Website
Podcasts
Blogging
Authentic voices
24. Toronto Law Firm
Challenges:
No social media strategy
Resourcing
Strategic use of Twitter - potential for geo-targeting,
live tweeting, followers from key audiences, key
influencers, leverage relationships
Content challenges: ―Don’t want to appear silly. This
is a serious dignified profession.‖
Content Challenges: Variety, Speed and Frequency
Believes competitive Advantage lost through Social
Media
No Measurement or Analytics
25. Canadian Law Firms
Some Large Enterprise Law firms on Social Media
including Facebook, Twitter, YouTube. LinkedIn
@BLGLaw 2929 Followers
@BlakesLaw 2081 Followers
Torys LLP , internal blog for sharing
successes
Some Smaller Firms Integrating Paid and Owned
o Tenant Law Firm advertising ―Ask me Anything on
Twitter‖ *
*Dan Buganto, Edelman
26. Canadian Law Firms
But Most Firms Hesitate*
*http://www.thecounselnetwork.com/uploads/LWSocialMediaandLawFirmsinCa
nada121026.pdf
27. Social Media Use is
Skyrocketing
A 2013 Pew U.S. Research Study
growth occurred in every age group, the biggest
increases were found among older adults:
43% of Internet users over the age of 65 reported
using social networking sites as of May 2013, a big
jump from 32% at the end of 2012
60% of Internet users aged 50-64 used social
networks as of May 2013, up from 52% in December
2012
78% of Internet users aged 30-49 use social
networking sites’
89% of Internet users aged 18-29 use social
networking sites
*http://www.natlawreview.com/article/adult-use-social-media-
28. U.S. Law Firms
A 2012 survey of US lawyers and legal marketers by ALM
Legal Intelligence reveals the shift to Social Media
Marketing:*
• Nearly 50 percent of firms report that blogging and social
networking had helped produce leads for new clients.
• Around 40 percent said those same efforts had actually
helped them land new work.
• More than half of respondents said that their firms plan to
increase their budget for social media initiatives.
• Just over 20 percent said their firms already have a full-
time social media specialist on staff.
* AbovetheLaw.com by Brian Dalton, posted August 6,2013
29. Why Social Media for
Lawyers*?
Impacts search results
Controls image online and establishes
expertise
Distributes content
Gives clout and visibility
Build Connections, esp. if competitors not on Social
Media
*http://www.natlawreview.com/article/beyond-new-clients-why-social-media-matters-
attorneys
30. Best Practices for Law
Firms
Develop a Brand
Develop a social media strategy
Use Social Media to gather
information
Monitor Competition
Integrate Paid Owned & Earned
Measure, Evaluate, Recalibrate
31. Best Practices for Law
Firms
Establish Thought Leadership not direct
solicitation
Plan & Increase Post Frequency
Be Strategic:
Build Relationships for lead gen
Create Key Influencer Strategy
Re-purpose existing content
Write in clear, accessible language
Hire Resources
Social Media Policy & Procedures for the firm
32. Best Practices for Law
Firms
Content!
A learning curve for lawyers - don’t need to
take a stand*
Company blogs & Partner Blogs with
authentic voice
Posts should be both personal and
professional
―Posts that do not directly relate to law and
your practice still serve a purpose‖**
Content does not have to violate ethics or
privacy
*Dan Butano
**http://nationallawforum.com/2013/08/07/professional-and-personal-aspects-
33. Best Practices for Law
Firms
Content!
Creative content development such as
employee events, social responsibility
activity, celebrations, accomplishments,
media coverage, current issues, special
days, anniversaries
Live tweets/posts from
law firm events
Photos, videos
Curate content
34. Best Practices for Law
Firms
Blending Professional and Personal
Posts
―Both types of posts serve a purpose.
Professional posts receive a few likes and drive
traffic to the firm’s website, while more personal
posts spread the brand to far more Social Media
users, increasing brand recognition and page
visibility‖
*http://nationallawforum.com/2013/08/07/professional-and-personal-aspects-of-law-
firm-social-media/
36. Research Question 1
How are Canadian law firms using social media
to market their services?
o Limited use except for the largest law firms
o Blogs, LinkedIn, YouTube, Twitter in early stages
o Not strategic
o Opportunities for new content approaches
o Late Majority or Laggards with innovation
37. Research Question #2
What are the barriers to adoption of social media by
Canadian law firms and lawyers.
o Privacy &Privelge
o Fear & Worries about copyright, new laws, competitors,
fast paced & multiple platform environment
(complexity), reputation
o Resourcing
o Content Uncertainty
o How can those barriers be overcome?
Developing social media strategy (complexity &
reputation)
Key Influencers will propel adoption
Professional and personal content development
balance
Evolving legal rulings about social media
38. What’s Next?
Development of ethical standards for social
media & client relationships
Increasing # of Cdn firms on social media
following US adoption rate of increase
(Influencers)
Protocols: i.e. Use of social media by judges –
advice now ―don’t friend lawyers on social media‖
& Oklahoma ruling
Social Media & Rules of Evidence
―Changes in legal ethics ultimately driven by
changes in technology.‖
39. Postscript
― It is imperative to have a long term integrated
strategy that addresses both the business and
legal drivers of every part of an organization,
from the board room, to the shareholder, to the
executive suite, to marketing, to sales, to Human
Resources; to research and development in the
form of a customized, written, living, plan that is
effective and defensible in order to protect the
intellectual property, brand and reputation of
one’s business, and that of its clients and/or
customers as well‖.
Judith Delaney, http://jahmd.wordpress.com/