1. Presented By:
• Khandker Nagib Anwar – 14104023
• Maliha Mehzabin Mim – 13204066
• Md. Khalek Imtiaz – 13204041
• Fahadul Islam Antu – 13204021
• Md. Jahidul Islam - 14104085
MKT 421 Presentation

2. Brand Selected

3. Cognitive Component
• People believe that this product is
made of lower grade products as
they are produced for people of
lower middle class of the society

4. Affective component
• As a feeling of superiority, upper
class people grow a feeling of
disliking the product

5. Behavioral Component
• People will never feel “classy” or
“proud” to tell their friends that
they use Magic Tooth Powder

6. Consumer’s demographic
segmentation
 Age-
 16-35 years
 Gender-
 Both males and females but mostly females.
• Social class-
 Middle class to Upper middle class

7. Consumer’s demographic
segmentation
 Education-
 HSC students, Undergraduates and Post graduates.
 Income-
 Above 20000
 Family lifecycle, Religion or Race does not play a
huge role.

8. Changing the Attitude
• Cognitive Component
- Change and add beliefs (Benefits)
- Change ideals (perception)
• Behavioral component
- Price discounts
- Operant conditioning

9. Changing the Attitude
• Source credibility