Factors affecting consumer behavior
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This document discusses several key factors that influence consumer behavior: Cultural factors like culture, subculture, and social class shape consumers' values and preferences. Psychological factors such as motivation, perception, learning, and beliefs/attitudes drive how consumers process information and make decisions. Personal characteristics including age, life stage, occupation, economic situation, lifestyle, personality, and self-concept affect what consumers buy. Social influences from reference groups, family, and social roles also impact consumer purchasing.
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This document summarizes key aspects of consumer buying behavior that marketers should understand. It discusses cultural, social, personal, and psychological characteristics that influence consumer decisions. The cultural factors covered are culture, subculture, and social class. Social factors include small groups, family, and roles/status. Personal factors include age, occupation, economic situation, lifestyle, personality, and self-concept. Psychological factors driving motivation, perception, learning, and beliefs/attitudes are also examined. A model of the consumer behavior process is presented involving marketing stimuli, buyer characteristics, decision making, and responses.
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This document discusses consumer buyer behavior and the factors that influence purchasing decisions. It outlines the consumer decision process, which begins with need recognition and information search. The consumer then evaluates alternatives and makes a purchase decision. After purchasing, the consumer experiences post-purchase satisfaction or dissonance based on whether expectations match actual product performance. Key factors like culture, social class, personality, motivation, and perception shape how consumers move through the decision stages.
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The document discusses consumer behavior and the factors that influence it. It describes the stimulus-response model of consumer behavior, where marketing stimuli enter a consumer's "black box" and produce responses. The key factors that influence consumer behavior are cultural factors, social factors like membership groups and reference groups, and personal factors like age, occupation, and personality. Psychological factors like motivation, perception, learning, and attitudes also shape consumer responses to marketing stimuli.
consumer Behavior.pptx
This document discusses consumer behaviour, which is defined as how individuals select, purchase, use, and dispose of goods and services. It notes that consumer behaviour is influenced by cultural, social, personal, and psychological factors. Specifically, it explores how culture, subculture, social class, age, occupation, lifestyle, motivation, perception, and learning all impact the consumer decision making process of identifying needs, searching for information, evaluating options, making purchases, and behaviors after purchase. Understanding consumer behavior helps businesses analyze opportunities, identify target markets, design appropriate products and services, and create relevant marketing programs.
Consumer Behaviour- Factors influencing CB.ppt
The document discusses factors that influence consumer buyer behavior, including cultural, social, personal, and psychological factors. It outlines models of consumer behavior, such as the 7 O's framework that examines occupants, objects, objectives, organizations, operations, occasions, and outlets. It also summarizes the consumer decision process, which involves need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Key influences on adoption of new products are also outlined.
Chapter 06 analyzing consumer markets
This document discusses consumer behavior and the consumer buying decision process. It outlines that consumer behavior is influenced by cultural, social, and personal factors. The buying decision process involves 5 stages - problem recognition, information search, evaluation of alternatives, purchase decision, and postpurchase behavior. Cultural, social, and personal factors influence each step of the buying process. The stages are initiated by the consumer recognizing a problem and culminate in the consumer evaluating alternatives and making a purchase decision.
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This chapter discusses consumer buyer behavior and the factors that influence it. It presents a model of consumer behavior that shows how marketing stimuli interacts with other stimuli to influence consumer behavior. It identifies four major factors - cultural, social, personal and psychological characteristics - that affect consumer behavior. It also describes the different types of buying decision behaviors and the five stages of the buyer decision process for new and existing products: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Finally, it discusses differences in consumer behavior across international borders.
Consumer behaviour
1. Consumer behavior involves the processes individuals and groups go through to select, purchase, and use goods and services.
2. The consumer decision process includes problem recognition, information search, alternative evaluation, product choice, and post-purchase evaluation.
3. Consumer behavior is influenced by internal factors like perception, motivation, attitudes, and lifestyle as well as situational factors such as physical environment, time, and social influences including culture, social class, and reference groups.
Unit 2 consumer behavior
economic factors, cultural factors, socio-cultural factors, social stratification, reference groups, family influence, personal infuence
unit 3 marketing
This document provides an overview of consumer behavior and the consumer buying decision process. It discusses key concepts such as who consumers and customers are, factors that influence consumer behavior like cultural, social, personal and psychological factors. It also outlines the typical consumer buying decision process from need recognition to post-purchase evaluation. The document examines different types of buying decisions and models of consumer behavior. Finally, it briefly discusses business buyers and the organizational buying process.
Chap 7, Analysing how consumer behaviour influenced
This slide gives the complete view how and in which way consumer behaviour influenced & which are the responsible factor
Consumer behaviour, ch 3
This document discusses consumer behavior and how understanding consumers is essential for business success. It explains that studying consumer behavior involves asking the right questions to analyze who consumers are, what they buy, and why they make purchases. Key factors that influence consumer behavior are discussed such as cultural, social, personal, and psychological characteristics. The document also outlines the consumer purchase process and different types of buying decisions.
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Factors affecting consumer behavior
- 1. Factor affecting consumer behavior Presented by- Anami Bhagat DJ BHGT 162017
- 2. Consumer buying behavior • This refers to the buying behavior of final consumers (individuals & households) who buy goods and services for personal consumption.
- 4. Cultural • Culture • Sub culture • Social class
- 5. Culture is the learned values, perceptions, wants, and behavior from family and other important institutions.
- 6. Subcultures are groups of people within a culture with shared value systems based on common life experiences and situations. • Chinese • Indians • Malays • Eurasians
- 7. • Social classes are society’s relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. • Measured by a combination of occupation, income, education, wealth, and other variables
- 8. Social • Reference group • Family • Role & status
- 9. • Reference Groups • Opinion leaders are people within a reference group with special skills, knowledge, personality, or other characteristics that can exert social influence on others. • Buzz marketing enlists opinion leaders to spread the word. • Social networking is a new form of buzz marketing • MySpace.com • Facebook.com
- 10. 5-10 • Family is the most important consumer-buying organization in society. • Social roles and status are the groups, family, clubs, and organizations to which a person belongs that can define role and social status.
- 11. Personal • Age & life cycle stage • Occupation • Economic situations • Lifestyle • Personality and self concept
- 12. • Age and life-cycle stage • RBC (Royal Bank of Canada) Royal Bank has identified five life-stage segments: • Youth—younger than 18 years • Getting started—18-35 years • Builders—35-50 years • Accumulators—50-60 years • Preservers—over 60 years
- 13. • Occupation affects the goods and services bought by consumers. • Economic situation includes trends in: • Personal income • Savings • Interest rates
- 14. • Lifestyle is a person’s pattern of living as expressed in his or her psychographics. • Measures a consumer’s AIOs (activities, interests, and opinions) to capture information about a person’s pattern of acting and interacting in the environment.
- 15. Psychological • Motivation • Perception • Learning • Beliefs and attitudes
- 16. • Motivation • A motive is a need that is sufficiently pressing to direct the person to seek satisfaction. • Motivation research refers to qualitative research designed to probe consumers’ hidden, subconscious motivations.
- 17. • Perception is the process by which people select, organize, and interpret information to form a meaningful picture of the world from three perceptual processes: • Selective attention • Selective distortion • Selective retention
- 18. • Learning is the changes in an individual’s behavior arising from experience and occurs through interplay of: • Drives • Stimuli • Cues • Responses • Reinforcement
- 19. • Beliefs and Attitudes • Belief is a descriptive thought that a person has about something based on: • Knowledge • Opinion • Faith – Attitudes describe a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea.
- 20. Thank You
- 21. Questions……..