1. Conduct secondary and primary research to build a business case for the client - GandG Company 2. Present the highlights of our Product Plan Report including: - Executive summary - Target customers: personas and market analysis - Competitive products analysis - Bloom's Brand Ladder - Positioning statement and perceptual maps - Marketing process (7 steps) - Marketing mix (5 Ps) - Sales & distribution plan - Potential partnerships and strategic alliances

1. Organic Boost
Super food
Christian Karlsson & Eve Phan

2. Consumer Trends in Food Supplements
Key drivers: Health and Life Consciousness
Self- medication & Prevention

3. Population Age Shift
2015 2030

4. Magda - Sales supervisor

5. Women
Age: 40-55
UK
Health conscious
Commit to a relatively active
and a sportive life
Targeting Customer

10. • Mixable with
water
• Diverse brand
line portfolio
• Various size
options
• Enforced immune
system
• Preventive from
cardiac-related
diseases
• Essential protein
• Good taste
• Satisfaction &
personal achievement
• Energy boost
• Revolutionize the
super food market
• Health conscious for
middle-aged female
adults
• Change of mindset
for the elderly
Attributes Functional
Benefits
Emotional
benefits
Transformative
Benefits
Organic Boost
Super food ™

11.  Attributes
 Functional
 Emotional
 Transformative
Product
Development
 Discounts
 Nutrition plans
Building Long-term
Relationship
 Reliable and fast
delivery
 Free for monthly
subscriptions
Deliver Product
 Customer reviews
& feedback
 Updating new
product lines
Customer
Satisfaction
 Enhancing daily
performance
 Ensured intake
of essential
nutrition
Customer Needs
 Physical stores
 Social Networks
 E-commerce
sites
Informing
customers
Marketing Strategy

12. Visual Recommendation

13. Psychological Pricing Subscription Benefits
Competition Pricing Quantity Discount
Pricing Strategy

14. Online Consumer Behavior
First Awareness
via Pre-Purchased
Research
• Online via website
or app: 70%
• In a store, shop,
showroom: 20%
First Awareness
via Advertising
• Television: 60%
• Online: 13%
Purchase
Locations
• Store: 49%
• Online: 43%
Devices Used for
Purchase
• Computer: 82%
• Tablet: 15%
• Smartphone: 3%

15. Physical Store Sales
Natural food store sales
Informing quickly and
inexpensively
E-commerce sites
G&G website exclusively
offering nutritional plan
Internet Sales &
Marketing

16. Strategic Alliance
Organic Boost
Super food
™

17. Thank you
Q&A