The presentation will cover all the topic which is related to socio cultural environment. it will also cover Introduction Socio-cultural Environment Factors of Socio-cultural Environment Social-culture Adopted by Indian Example(Mc Donald’s ) Social Media Marketing 7Ps of Social media marketing Benefits and Essentials of Social Media Marketing Advantage of social media in Small business

1. Socio-Cultural Environment and
Social Media Marketing
BY
SELBIN
(18MBA1139)

2. CONTENT
• Introduction Socio-cultural Environment
• Factors of Socio-cultural Environment
• Social-culture Adopted by Indian
• Example(Mc Donald’s )
• Social Media Marketing
• 7Ps of Social media marketing
• Benefits and Essentials of Social Media
Marketing
• Advantage of social media in Small business

3. INTRODUCTION
• The term socio-cultural environment is typically used
in business or marketting to describe an environment
composed of values and behaviours.
• It include culture, traditions beliefs, values, caste
system and lifestyle of people in a given society
constitue of socio-cultural environment.

4. Social Environment
• Social environment of business means all factor
which affect business socially.
• Every business work in a society ,so socities different
factors like family ,educational institution and
religion affect the business

5. Cultural Environment
• The cultural environment means a environment which
affects the basic values ,behaviour and preference of
the society-all of which have an affect on consumer
marketing decisions.

6. Types of CultureTypes of Culture
Physical Non Physical
Clothing
Tools
Decorative Art
Religion
Attitudes
Beliefs
Values
Language
Information

7. Socio-Cultural Environment
A set of beliefs, customs, practices and behavior
that exists within a population. International
companies often include an examination of the
socio-cultural environment prior to entering their
target markets.

8. Factors of socio-cultural
Environment
• Family
• Taste and Preference
• Technological Factor
• Social Responsibility
• Attitude of People

9. Social Culture Adopted by Indians
• Language
• Dressing
• Taste and Preferences(Eating Habit)
• Life style

10. EXAMPLE
Strategy of McDonalds in India, which made
them Benift in social Environment of
India.......
• McDonalds made segment according to Demograohic
Factor in Society of India.
• McDonalds made their food according to Religion in
India.
• McDonalds Educate the customer towards their food
rather than India’s Traditional food.
McDonald’s

11. • So that India’s People Taste and Preference changed,
which is beneficial to McDonalds
• McDonald’s Made Positioning of their food that our
food are Healthy and we belive in total Quality
Management.
McDonald’s

12. • McDonald’s food are known as affordable and
convenience Food in the Society.
• McDonalds use Eco-Friendly Culture and
Environment in their Restaurant.
• McDonald’s uses the New Technology to made their
food and for Cleaning.
• McDonald’s influence the whole family to have their
food in restaurant.
McDonald’s

13. Social Media Marketing
• Social media marketing is the use of social
media platforms and websites to promote a
product or service.

14. Social Media Marketing
• Process of gaining traffic or attention through
social media sites.
• Center on efforts to create content that
attracts attention;encourages readers to share
it with their social networks.
• Earned media rather than paid media.

15. SocialMedia Marketing Is
• User-generated
• Highly accessible and scalable
• Democratization of information
• Forming relationships for personal, political, and
business use

16. 7ps of Social Media Marketing

17. Benifits Of Social Media Marketing

18. Essentials Of Social Media Marketing
• Cachy and Atractive content
• Think before you post
• Be in the right place
• Respond
• Listen to influencers
• Do not make noise

19. Why small businesses have the social
media marketing advantage
• 24/7 Accessibility
• Inexpensive and Efficient
• Improves Webtraffic
• Build Brand Awarness
• Better Customer Service