The document analyzes consumer behavior regarding oral hygiene products, specifically focusing on bad breath solutions like Magic Tooth Powder. It highlights demographic and psychographic profiles of target consumers, marketing strategies, and communication techniques used to boost brand awareness and sales. The emphasis is on creating persuasive advertisements and promotional tactics to increase market penetration and product familiarity.

1. Summary
Intro Communication
Consumer
Motivation
Reference
Group
Purchase
decision
Recommendation
Consumer Behavior
Analysis

2. Sushtho Daat Shokto Daat Fresh Breath
Pepsodent Colgate Closeup Magic Tooth
powder
Bad Breath

3. MEET THE TEAM
Shabaz
Ahmed
Sumaiya Rahman
Rumman
Ferdous
Meherab Uddin Zobair Hossain

4. It doesn’t matter
how well you
dress up

5. Bad breath makes you
look like a dirty hippo

6. Use Magic Tooth Powder
And Vanish Your Bad
Breath, Make The Most
Of Your Opportunities.

7. Demographic
Age - 20 to 50 years
Gender - Both Male and Female
Family size - Small to medium
Educational status - Below HSC
Household income - Tk 2500-8000 per month
Occupation - Skilled Worker (Driver, Mechanic), Street
Vendors, Clerk, Peon/ Security Guards, Farmer, Laborer,
etc.
Psychographic Lifestyle - Conservative culture, Male dominated
Personality - Introvert
Benefit Single solution - Bad Breath
Market
Segmentation

8. COMMUNICATION
&
CONSUMER BEHAVIOR

9. Message
initiator
1
Promoting The Brand
Formal Source
Common People Were
Endorsers
RECIEVERS’
RESPONSE
2
Sales Turnover
Avoiding Black Tooth
Powder
Black Powder Market Was Tk
50 Crore Now White Powder
Market Is More Than Tk 100
Crore

10. PERSUASIVE COMMUNICATION
Resonance
JORSE BOLO
Message
framing
Shown in
Advertisements
Order effects
1st product
attributes
later brand
name
Repetition
repeated on
special occasion
and festivals

11. Consumer
Motivation
Motivation
Need
Generic Goal
Selection of Goal

14. Trio
of
Needs

15. Reference Group of Magic
Friends Family
Others

17. Need recognition
Pre-purchase Search
Evaluation of alternatives
3 stages
of
making
consumer
decision

18. Internal & External Factors

19. External
Influences
Family
Informal
sources
Social class

20. 1
2
3
4
Motivation
Learning
Perception
Attitude
Internal
Influences
Need of Belongingness
Character "Mofiz“an Ego Booster
Humorous Appeal "Jorsey Bolo"
Portrays Strength; Overcome
Psychological Barriers
Repetition of Ads
Leads To Stronger Learning
Serves The
Value Expressive Function.

21. Sales
Promotion
Extra 20 Gm In
100 Gm Containers
Promotion
in Rural
Areas
Free Samples
Non-users Of
Toothpowder In The
Local "Haats"
Local Cable
Channels &
Movie
Theatres
Local Cable
Channels
Low Cost
Increasing
PenetrationDistribution
In The Remote Areas
Magic
Sachets
Low Cash
Outlay