WOMMA - We First
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The document discusses the changing marketplace and rise of connected, socially conscious consumers and citizens. It describes how some businesses are building partnerships with customers and communities to support social causes, contribute to sustainability efforts, and engage customers in brand initiatives through platforms like crowdsourcing and mobile apps. Examples include partnerships between brands like Nike, P&G, TOMS and non-profits, as well as efforts like social gaming platforms, brand accountability apps, and citizen activism campaigns. The document promotes an upcoming seminar on social branding strategies.
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WOMMA - We First
- 2. The New Marketplace @simonmainwaring #WOMMA
- 3. Global Recession @simonmainwaring #WOMMA
- 4. Consumer Distrust @simonmainwaring #WOMMA
- 5. Connected Citizens @simonmainwaring #WOMMA
- 7. Netflix: CEO Rick Hastings Dumps Qwikster after stock drops 37% losing 800,000 customers @simonmainwaring #WOMMA
- 8. Customer Activism: Online petition of 300,000 forces BofA to drop its debit card charge. @simonmainwaring #WOMMA
- 9. Banking: National Bank Transfer Day (750,000 new Credit Union customers/$4.5B) @simonmainwaring #WOMMA
- 10. 3. Connected Citizens @simonmainwaring #WOMMA
- 11. 3. Connected Citizens @simonmainwaring #WOMMA
- 12. Consumers want a better world, not just better widgets. @simonmainwaring #WOMMA
- 13. “ 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.” Edelman 2010 GoodPurpose® Study @simonmainwaring #WOMMA
- 14. For slides, email: [email_address] Or text: 310-321-4014 @simonmainwaring #WOMMA
- 15. A Private Sector Pillar of Social Change Slides@WeFirstBranding.com/310-321-4014 WeFirstSeminar.com #WOMMA
- 22. i) Brand/Customer Partnerships WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 23. Brand Content/Values: Expedition 206 ‘Open Happiness’ WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 24. Brand Community Architecture : Nike & Livestrong Foundation WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 25. Brand Community Architecture: Nike & Livestrong WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 26. Brands as Customer Communities: 4Food WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 27. ii) Contributory Consumption WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 28. Build Community Through Contribution WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 29. Brand/Consumer Partnership: P&G supporting causes in alignment with brand core values WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 30. Contributory Consumption: Zynga & Pepsi Hut partner to fight world hunger WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 31. Local Contributory Consumption: Invincibelle Spirit Pink Hydrangea WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 32. iii) Global Brand Initiative WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 33. Brand Cooperation: Brands support First Lady’s ‘Let’s Move’ Initiative WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 34. Brand Collaboration: Nike GreenXChange WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 35. Brand Coalitions: Patagonia-led coalition of apparel brands addressing sustainability WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 36. Local Brand Coalitions: Greater Cincinnati Green Business Council WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 37. Future Brands WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 38. Engaging Management, Employees & Customers Crowdsource ideas or funds or IP Collaborate with competitors/cross sector Build contribution into real/virtual consumption Launch/partner with employee volunteer programs Use social platforms to trigger donations/actions Use online platforms/mobile apps for credibility/reach WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 39. Socially Conscience Brands: Starbucks ‘Don’t Contribute’ & Create Jobs USA WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 40. Brand Goodwill: Nordstrom enters NYC with charity store WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 41. For Profit/Cause Integration: TOMS Shoes and Eyewear WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 42. Brand/Non-Profit Partnerships: Made For Good WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 43. “ Open” Brand IP: Nike Environmental Design Tool WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 44. Pop Up Branding: Timberland “Recycled” Earthkeepers Pop-up Micro Stores WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 45. Product Influencer Perks: Klout perks to category influencers WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 46. Kiip: Social Gaming as OS + Social Currency + Mobile Content WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 47. Non-Profit Brand Storytellers: charity: water WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 48. Crowdsourcing Cause Engagement: UNAIDS collaborates re AIDS strategy with youth online. WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 49. Brand Accountability: BrandKarma.com WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 50. Brand/Customer Partnerships: Socialvest online/mobile platform WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 51. Citizen Activism: #OperationCupOfTea WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 52. Community Activism: BeRemedy.org WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 53. Mobile Brand Accountability: GoodGuide customer app WeFirstSeminar.com #WOMMA Slides@WeFirstBranding.com/310-321-4014
- 55. Thank you, WOMMA. For these slides and film, email: [email_address] Or text: 310-321-4014 Join us at the first WE FIRST SOCIAL BRANDING SEMINAR: www.WeFirstSeminar.com