The world of business is changing at an unprecedented speed. New ways of thinking, feeling and doing are required to better equip companies and enable them to fully harness the potential of this remarkable future. These slides where used to a support a keynote speech by Steve Jennings, Better CIO and Futurist at the World Innovation Convention in Berlin on 3 December, 2015. #weareparticipation

1. Steve Jennings • World Innovation Convention • 3 November, 2015 • Berlin
Your future is participation and
here’s why

2. “It always seems impossible
until it’s done.”
– Nelson Mandela

3. FINDING PURPOSE AND DESTINATION

4. questions you need
to be asking
3

5. Do you really know what
your customers think
about you?

6. Do you know which
customer emotions are
key to your future growth?

7. Who do your customers
want you to become?

8. THE AGE OF INNOVATION DISRUPTION

9. Marketers don’t define
innovation, customers do

10. OWNS NO REAL ESTATE

11. OWNS NO TELCO INFRASTRUCTURE

12. OWNS NO TAXIS

13. CARRIES NO INVENTORY

14. 1. BENEFITBUILDS NO APPS

15. CREATES NO CONTENT

16. New kids on the block

17. TRANSACTIONS WITH NO 3RD PARTY

18. MAYONNAISSE WITH NO EGGS

19. BANKING WITH NO INFRASTRUCTURE

20. ENTERPRISE COMMUNICATION WITH NO EMAIL

21. The age of the great
disruption

22. FROM ADWORDS TO THE FUTURE OF MOBILITY

23. FROM PAYPAL TO SUPERSONIC TRAINS

24. DISRUPTING THE ENERGY UTILITY INDUSTRY

25. Let’s get back to today

26. MAKING BUSINESS MORE HUMAN

27. of your employees are disengaged
70%
SOURCE: GALLUP

28. cost to employers in productivity
(USA)
$450B
SOURCE: GALLUP

29. Compensation attracts
talent but has limited
impact on employee
participation and effort
SOURCE: GALLUP

30. You can begin your search
for the right innovation by
taking a long hard look in
the mirror

31. PARTICIPATION COMMERCE SYSTEM

32. of new FMCG product launches
never survive the first year of
their marketing cycle
76%
SOURCE: BREAKTHROUGH INNOVATION REPORT. NIELSON, 2014

33. Re-imagination of
products, services,
operations, KPI’s

36. DISCOVERY
PRODUCT & MARKETING IDEAS SUBMITTED BY CONSUMERS, FANS, ADVOCATES

39. COLLABORATIVE
PRODUCT & MARKETING CHALLENGES TO CONSUMERS, FANS, ADVOCATES

41. INTERNAL
CONTINUOUS IMPROVEMENT THROUGH EMPLOYEE PARTICIPATION

43. EXTERNAL
ACCESS & INTEGRATION TO 3RD PARTY NETWORKS, E.G. MAKER COMMUNITIES

46. WHAT IS BETTER?
PARTICIPATION COMMERCE™

47. PARTICIPATION
COMMERCE
Procurement • Supply Chain
Human Resources • Customers
Services • Logistics
Communications • Consumers

48. A network gives
you reach
TED RUBIN

49. A community gives
you power
TED RUBIN

50. THE LIGHT AT THE END OF THE TUNNEL

51. Great innovators ask
impossible questions

52. recommendations
5

53. 1. RELEVANCE
Don’t just ride shifts in
culture, contribute to them.

54. 2. EQ
Tapping in to your customers
emotional needs is one of
the keys to your future
growth and survival.

55. 3. PEOPLE
Find the people who are doing
what you need and make
them part of your team.

56. 4. CUSTOMERS
Embed the customer in your
entire business ecosystem,
not just marketing.

57. 5. PARTICIPATION
Co-create products and
services that your customers
and advocates want to talk
about, share and buy.

58. “I also tell customers that
they fulfill another vital role:
They are an avenue to the
truth. And in today’s world, a
CEO needs every avenue to
the truth that he or she can
find...”
– Jørgen Vig Knudstorp, CEO, LEGO Group

59. Grab me at the break
AND LET’S CONNECT

60. THANK YOU
@stevejennings1
steve@betterventures.co
www.betterventures.co
#betterparticipation