Athleisure refers to athletic apparel that can be worn in non-athletic settings. It combines fashion and sportswear, utilizing technical fabrics that wick sweat and resist odors. Popular athleisure categories include leggings, sports bras, gym shoes, shorts, tanks, and jackets made from moisture-wicking materials. Though the term was not in the dictionary until 2016, athleisure has roots from the 1970s and grew widespread in 2016 when influencers like Beyoncé and Rihanna brought it into the mainstream. It represents a blending of sportswear and everyday fashion through the use of technical fabrics.

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2. WHAT IS ATHLEISURE?
FASHION+SPORTSWEAR

3. COTTON
LOOK
LIKE
MANMADE
ATHLEISURE
FABRICS

4. ATHLEISUREAthleisure refers to athletic apparel
which people can wear in non-ath-
letic settings.
It was seen, for a long time, as
“casual clothing designed to be
worn both for exercising and for
general use” as defined by the
Merriam-Webster dictionary.
Fashion is giving sportswear an
uplift in credibility while sportswear
is giving functionality to fashion, like
sweating-wicking capabilities, odor
resistance or stretch texturing.

5. Firstly, technological innovations in
synthetic fibers have made
products like spandex more
flexible, durable, and washable
than natural materials. Secondly,
the rise of a fitness-conscious
appearance has made yoga pants
an effective vector for “conspicu-
ous consumption,” upon their
wearers.
ATHLEISURE
FABRICS

6. CATEGORIESCATEGORIES
Comfy leggings
High-impact sports bra.
Versatile gym shoes
Lined running shorts.
Basic layering tanks.
Athletic jacket.
Moisture-wicking socks

7. COMFY LEGGINGS

8. LINEDRUNNINGSHORTS.

9. HIGH-IMPACT SPORTS BRA.

10. VERSATILEGYMSHOES

11. BASIC LAYERING TANKS.

12. ATHLETIC JACKET.

13. MOISTURE-WICKING SOCKSMOISTURE-WICKING SOCKSMOISTURE-WICKING SOCKSMOISTURE-WICKING SOCKS

14. Athleisure wear:
the street combi-
nation of fashion
and a healthy life-
style

15. Athleisure refers to
athletic apparel
which people can
wear in non-athletic
settings.

16. * THE GYM (DUH)
* GROCERY STORE
* AN AIRPLANE
* LOW-KEY RESTAURANT
* AT WORK (THOUGH IT DEPENDS
ON YOUR OFFICE)
where to wear

17. Athleisure became
widespread in 2016
when key influencers
Beyoncé and Rihanna
introduced athleisure
to the mainstream,

18. Firstly, technological innovations in synthetic fibers have
made products like spandex more flexible, durable, and washa-
ble than natural materials. Secondly, the rise of a fitness-con-
scious appearance has made yoga pants an effective vector for
“conspicuous consumption,” upon their wearers. Finally, ath-
letic-casual wear has become increasingly acceptable for use
in a wide variety of social situations.
Firstly, technological innovations in synthetic fibers have
made products like spandex more flexible, durable, and washa-
ble than natural materials. Secondly, the rise of a fitness-con-
scious appearance has made yoga pants an effective vector for
“conspicuous consumption,” upon their wearers. Finally, ath-
letic-casual wear has become increasingly acceptable for use
in a wide variety of social situations.

19. the word “athleisure” only
appeared in the Merriam-Webster
dictionary in 2016, it can be traced
back to a 70’s ad.

20. Many of the clothes that people now
consider work-appropriate, incorpo-
rate sports-inspired materials like
spandex, Lycra, and other synthetic
fibers.

21. Athleisure
wear: A tidal
wave in the
fashion
industry

22. “casual clothing designed to be worn
both for exercising and for general
use”
t symbolizes a decompartmentaliza-
tion of sportswear, which, thanks to
its elevated design, becomes an
everyday outfit able to instantly
enhance a look.

23. thanks...