The Garden Shed Florist is a flower shop in Clearwater, Florida that wants to expand its declining customer base. Their target market is people aged 26-42. The shop's goals are to register for bridal shows to increase brand awareness, update their Facebook and website with portfolio and contact information, and design flyers promoting sales and their brand to attract new customers.

2. The Garden Shed Florist is a flower
shop in Clearwater, Florida. This
shop is currently in a declining
industry but wants to expand its
customer base. The main
customer pain point is ”How to
make loved ones feel special this
holiday or make an important
event special?”

3.  Their target market includes women and
men between the ages of 26-42.
Promotions and advertisement will help get
the brand in the public eye. Also The
Garden Shed’s customers are looking for
quality and convenience. The Garden Shed
Florist will strive to promote the quality of its
work. Also this florist has a convenient
website for ordering or they can call and
place and order over the phone.

4.  • Register for bridal
shows to expand brand
awareness.
 • Update Facebook and
website to display portfolio
and contact information.
 • Design and distribute
flyers to promote sale and
brand.
 Register for three bridal shows in a six
month period. The goal is to book one
or two weddings or events from
attending these shows.
 Set aside one day to update
Facebook and website with contact
information and portfolios of work and
events. The goal is to draw attention
from different types of customers we
strive to obtain at least 1,000 likes on
Facebook the first month after
updating profile.
 Produce eye catching flyers with 3
coupons, company contact info and
pictures of work produced from the
company. The goal is to bring in at
least 15 new customers a month from
the flyers by mailing them and making
them available at events that our
company attends.

6. https://drive.google.com/file
/d/0B7r3PmQMzvL3VmdBbG
VVdUwyTlU/edit?usp=sharing