MateFinder Website Design

1. FA102a, Research and Brand Development
Love via technology Casey Madsen

2. “Can technology help us find love?”
http://www.kurzweilai.net/can-technology-help-us-find-love
Love via technology Casey Madsen
Assignment One, Research

3. “…loneliness is an important
issue. Eliminating disease,
poverty, death only deals with
the lower rungs of Maslow’s
hierarchy of needs.”
http://www.kurzweilai.net/can-technology-help-us-find-love
Love via technology Casey Madsen
Assignment One, Research

4. “Contemporary theoretical perspectives allow
us to advance our understanding of how the
age-old process of mate-finding is transformed
through online strategies and behaviors.”
http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full
Love via technology Casey Madsen
Assignment One, Research
Photo Source: http://tipsofdivorce.com/common-
obstacles-to-online-dating-success/

5. “Online dating can be very fun, as long as you take
the positive step so you can eliminate the negative
ones that come into your life.”
http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html
Love via technology Casey Madsen
Assignment One, Research
http://www.midlifebachelor.com/askmlb/when-to-
take-down-your-online-dating-profile.html

6. Love via technology Casey Madsen
Assignment One, Description of Future Product or Service
Love via technology

7. Mate Finding
MateFinder
Find Your Mate
M8
Date
Date Smart
Impressive
ImpressMEnow
Luck
Lucky
Final choice
MateFinder
Name Justification
Self-explanatory, catchy, simple
Assignment Two, Naming Process
Love via technology Casey Madsen

8. Assignment One, Brand Character Diagram
Love via technology Casey Madsen
Character/Persona Tone
PurposeLanguage
Inviting
Romantic
Attentive
Enchanting
Personal
Direct
Innovative
Effortless
Fun
Simple
Intriguing
New
Engage
Enable
Locate
Entertain
MateFinder

9. Love via technology Casey Madsen
Assignment Three, Logotype Research, Intriguing

10. Love via technology Casey Madsen
Assignment Three, Logotype Research
http://www.fritolay.comhttp://www.gotinder.com http://www.heineken.com

11. Love via technology Casey Madsen
Assignment Three, Finished Logotype

12. Love via technology Casey Madsen
Assignment Four, Social Media Branding, Research
Reference Product Pages
Tinder: https://www.facebook.com/tinder
Collegefession: https://www.facebook.com/collegefession/info
Cosmopolitan Magazine: https://www.facebook.com/Cosmopolitan/info

13. Love via technology Casey Madsen
Assignment Four, Social Media Branding, Creating Community
Methods to generating activity
• Word of mouth
• Texting friends
• Tweeting from my personal Twitter
• Promoting on my personal Facebook

14. Assignment Four, Social Media Branding, Facebook Pages
Love via technology Casey Madsen

15. Love via technology Casey Madsen
Assignment Four, Social Media Branding, Facebook Pages

16. Love via technology Casey Madsen
Assignment Four, Social Media Branding, Facebook Pages

17. Love via technology Casey Madsen
Assignment Four, Webpage Layout Research for Wireframes
www.tinder.com

18. Love via technology Casey Madsen
Assignment Four, Webpage Layout Research for Wireframes
http://www.heineken.com/us/Home.aspx

19. Love via technology Casey Madsen
Assignment Five, Wireframe
About
About
About
About
About
About
Logotype
Short
Description
Twitter
Facebook
Blog
Photo with Tagline Text
CareersFAQMerchandiseNewsAbout Us

20. Love via technology Casey Madsen
Assignment Five, Tagline Research
• Burger King- “Have it your way,” http://www.bk.com
• Delta Airlines- “Entertainment is on us,” http://www.delta.com
• Ford- “MPG savvy and tech smart,” http://www.ford.com
• McDonald’s, “It’s love at first heat,” http://www.mcdonalds.com/us/en/home.html
• Apple, “Change is in the air,” https://www.apple.com

21. Love via technology Casey Madsen
Assignment Five, Homepage Visual Design in a Browser