Brainstorming ideas for brand name and description.

1. Love via technology Casey Madsen
FA102a, Research and Brand Development

2. Love via technology Casey Madsen
Assignment One, Research
“Can technology help us find love?”
http://www.kurzweilai.net/can-technology-help-us-find-love

3. Love via technology Casey Madsen
Assignment One, Research
“…loneliness is an important
issue. Eliminating disease,
poverty, death only deals with
the lower rungs of Maslow’s
hierarchy of needs.”
http://www.kurzweilai.net/can-technology-help-us-find-love

4. Love via technology Casey Madsen
Assignment One, Research
“Contemporary theoretical perspectives allow
us to advance our understanding of how the
age-old process of mate-finding is transformed
through online strategies and behaviors.”
http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full
Photo Source: http://tipsofdivorce.com/common-obstacles-
to-online-dating-success/

5. Love via technology Casey Madsen
Assignment One, Research
“Online dating can be very fun, as long as you take
the positive step so you can eliminate the negative
ones that come into your life.”
http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html
http://www.midlifebachelor.com/askmlb/when-to-take-
down-your-online-dating-profile.html

6. Love via technology Casey Madsen
Assignment One, Description of Future Product or Service
Love via technology

7. Love via technology Casey Madsen
Assignment Two, Naming Process
-Mate Finding
- MateFinder
- Find Your Mate
-M8
-Date
-Date Smart
-Impressive
- ImpressMEnow
-Luck
-Lucky
Final choice: Lucky
Justification: Lucky is a simple one-word name that proposes many different marketing options. Ex:
“I’m so LUCKY I met him,” or “I’m going to get LUCKY tonight.” It’s easy to remember, fun and light-hearted.

8. Love via technology Casey Madsen
Assignment One, Brand Character Diagram
Character/Persona
Tone
Inviting
Romantic
Attentive
Enchanting
Personal
Direct
Innovative
Effortless
Language Purpose
Fun
Simple
Intriguing
New
Engage
Enable
Locate
Entertain
Lucky