This document provides information about audiences for media products. It defines what an audience is and explains why audiences are important for the media industry. It discusses how new technologies have impacted audiences and the concept of "fragmented audiences". It also covers how institutions continue generating revenue. The document then defines different types of audiences like niche and mass. It explains why categorizing audiences is useful for targeting demographics and psychographics. Finally, it discusses common methods for measuring audiences like ratings, subscriptions and box office numbers.

1. Assignment Three: Films and
Audiences
Part A: How do Producers Target
Audiences?

2. What is an audience?
• An audience is where a person or people are
watching a certain thing. For example, if I
were going to make a play or make a movie, I
would need a group of people to be my
audience.

3. Why are audiences important?
• Audiences are important because there was no
audience then the media wouldn’t exist and the
media wouldn’t be as competitive as it is today
which wouldn’t attract more audiences. An
example of this would be if I were going to make
a song, I would need an audience to listen to it
and ask them what they think about it. If there
were no audience for my song, I wouldn’t know
whether they would like it or not.
•

4. What is the impact of new technology
on audiences?
• Old media such as TV and Radio aren’t even
the main audiences anymore and that in order
to keep a high audience they need to work
harder and keep up with new technology. For
example “Cinemas has always embraced new
ways of seeing the world”.
•

5. Explain a ‘Fragmented Audience’?
• Fragment audiences are like small groups that
are put into divisions. For example people
from Birmingham and London would watch
the same type of show on the same television
channel.

6. How do institutions continue to make
money?
• There are a lot of ways that institutions make
there money like newspapers always print
there copies less because when your switching
to online distribution, it can reduce costs.
• There are many apps on smartphones where
you’d get adverts everywhere and the only
way to get rid of it is to pay money.

7. Type of audience
• Niche – is a small group but with a lot of
unique interests. For example there’s a group
of 4 people who are interested in a lot things
like sports, business and other things.
• Mass – Is something that broadcasts
audiences and targets a large variety group of
people such as men adults and children.

8. Why do we categorize audiences?
• The reason why we categorize audiences is
because we need to know the age section for
whatever the person is watching or listening
to.

9. What are Demographics
• Demographics are basically companies that
keep statistics for clients. This is mostly used
to identify a persons attributes or consumers.
For example, you could keep an eye out for a
specific person and looks at his statistics
through out the whole year.

10. What are psychographics
• Psychographics are a classification for people
and their personalities.
• The market researchers all the time conduct

11. Quantitative
Quantitative research is based on numbers such as statistics,
programme ratings and sale of CD’s. An example of statistics, you can
find out how many views you can get on a YouTube video. Another
example could be how many views does a particular TV show get or
how many views and likes you can get on an Instagram video. An
advantage of statistics would be easier to get views on a vine because
all you have to do is click play. A disadvantage of a YouTube video is it
can have a type of advertisement which would take a lot more time
to view the video and wouldn’t get as much views due to having to
let people wait to watch a single video.

12. Qualitative
Qualitative research is based on opinions and preferences. Qualitative
are film reviews, where as soon as a film comes out, people are who
have watched it are asked to give their opinion on the film and rate it.
Game reviews are similar to movie reviews but as soon as a game comes
out, you would have to give it a review and Fanzine websites which are
websites made by fans for the person that admires them, for example, a
football player. An advantage of game reviews is that you can actually
play the game before it comes out which is called a demo. This gives you
a better option to buy the real game when it officially comes out.
Disadvantages of film reviews are you don’t know whether the film is
going to be a success or not so you would have to find out for yourself.

13. What Type of media texts would they
consume?
• Group A – This group consists of workers like Lawyers, Doctors and
Scientists. This is because these a well trusted people and focused
on university.
• Group B – This group consists of Teachers. They are fairly well paid
and they are also trusted and because they got the grades they
wanted.
• Group C – This group consists of Bank clerks and Nurses. These are
known as white collar professionals.
• Group C – This group consists of Electricians, plumbers, carpenters
etc. This is mainly for fixing things inside and outside.
• Group D – This group consists manual workers such as Drivers, Post
sorters and food restaurants
• Group E – This group consists Unemployed and students.

14. How do we measure audiences?
• By counting viewers and ratings through
subscriptions, sales and box office plays. For
example this is often used to produce the top
10 box office views for attendance.

15. NRS
• The NRS are a system based in the United
Kingdom of Demographics classification. From
the start they were developed by National
Readership Survey. Recently, they are being
used by a lot of orgs for further applications.

16. ABC
ABC stands for Audit Bureau of Circulations. ABC
set the standards for media owners, media
agencies, right owners, investors and
managements.

17. BARB
• BARB stands for Broadcasters Audiences
Research Board. What they do is they are a
organisation that conduces audience
measurements and ratings on TV for the
united Kingdom

18. Demographics
• Name: Thomas Smith
• Age: 18
• Education: BTEC Level 3 Media
• Location: Birmingham
• Job: Unemployed
• Religion: Christian
• Martial Status: Single
• Education: South and City College
• I’m a young hard working man. I always get on with
any work that’s offered or given to me. I really
enjoying my football. Especially football freestyling.
For years I have been focused on freestyling and just
watching a lot of video tutorials. I enjoy music like
hip-hop and house. I’ve never left the country. The
only holiday I have actually been on is Blackpool.
Psychographics
• Likes: Football, Pool, Music, TV Shows, Movies, Darts, Smartphones, Games,
College
• Dislikes: Documentaries, Police, Painting.
Thomas Smith

19. • http://www.slideshare.net/alevelmedia/medi
a-audiences-an-introduction