An audience refers to the individuals or groups that consume media products. Audiences are important because without them, there would be no media and media organizations would not make a profit. There are three main types of audiences: mass audiences, which are very large and diverse; target audiences, which are specific groups that products are aimed at; and niche audiences, which are small, unique groups with specific interests. When analyzing audiences, media organizations examine demographics like age, gender, income level, education level, marital status, occupation, and religion to understand who comprises their audience. Genre is also important because it influences audience tastes - different genres appeal to different groups.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
2. Audience
• What is an audience?
– An individual or collective group of people who read or
consume any media product
• Why are they important?
– Without audiences there would be no media
– Media organisations produce media texts to make
profit – no audience = no profit
– The mass media is becoming more competitive than
ever to attract more and more audiences in different
ways and stay profitable
3. Types of Audience
• Mass Audience:
• A very large audience with a wide range of people
• Target Audience:
• Specific group of people that the product is targeted
at
• Niche Audience:
• A small, select group of people who have a very
unique interest
• Can you name any products that are aimed at the
three different types of audiences (min 2 for each)?
4. Demographics
• What is meant by the term demographics?
• Statistical data relating to the population and
particular groups within it
• What factors do you think you look for when
analysing demographics? Why are they important?
• Age / sex / income level / education level / marital
status / occupation / religion etc..
5. Genre
• Define the term genre:
• A type / category of film, TV Show, music, book etc…
• Why is genre important when looking at audience?
• Everyone has different tastes!
7. Task
• Conduct some research into who the audience is for your
favourite (min 3):
– Film
– TV Show
– Music Artist
– Video Game
– Social Media Site
– Magazine
– Technological device
• Make a presentation of all of the information you find.
Make it visually pleasing!
