Assignment 2: Marketing of the Acquisition by EDUS
In this assignment, you will research information related to the marketing and promotion of the acquisition by EDUS and provide an assessment. Click here to review the EDUS case and consider the following:
Topics for Research and Analysis
Promotional Goals: Identify specific objectives related to the promotion of EDUS's acquisition of the institution. In addition, identify specific objectives related to informing potential students of new capabilities and offerings resulting from the acquisition. (Promotional goals vary. Some organizations need to create awareness of their product's benefits compared to competitors. Other promotional goals may involve communicating new uses for an item, or informing customers or lower prices.)
Business Environment: Identify cultural and legal factors that might influence promotional decisions – both in announcing the acquisition within the region and recruiting new students to the institution. (In some countries, certain information is required in television commercials selling products aimed at children.)
Media Plan: Analyze media availability to determine cost-efficient methods of communicating with potential students within the country and within the geographic region. (While television, radio, newspapers, magazines, and the Internet may be common in industrialized countries, developing economies may require other different media. In some countries, advertising messages are broadcast through large speakers mounted on moving trucks.)
Promotional Strategy: Compare the benefits of push-and-pull promotions for acquiring new students at the institution. Devise a promotional strategy that will help EDUS expand the student body and also inform potential students of increased capability of the institution resulting from this acquisition.
Economic, Cultural, and Political-Legal Environment: Investigate the economic, cultural, and political-legal environment that might affect promotional messages and media relevant to this acquisition.
Recommended Actions: Recommend EDUS actions related to promotional goals, needed adaptations due to cultural or legal factors, and a media plan. Provide evidence to support your recommendations.
Conclusions: Draw conclusions about the material you have presented. The opinions or judgments you present should be supported by your research.
By the due date assigned, submit a PowerPoint presentation (approximately 10 slides) providing your analysis and research findings on the topics indicated. You are expected to include statistical data when possible, including tables, graphs, and other visuals that support and enhance your study. Most importantly, all written assignments and responses should follow APA rules for attributing sources! Submit your document to the Submissions Area.
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Assignment 2 Marketing of the Acquisition by EDUSIn this assi.docx
1. Assignment 2: Marketing of the Acquisition by EDUS
In this assignment, you will research information related to the
marketing and promotion of the acquisition by EDUS and
provide an assessment. Click here to review the EDUS case and
consider the following:
Topics for Research and Analysis
Promotional Goals: Identify specific objectives related to the
promotion of EDUS's acquisition of the institution. In addition,
identify specific objectives related to informing potential
students of new capabilities and offerings resulting from the
acquisition. (Promotional goals vary. Some organizations need
to create awareness of their product's benefits compared to
competitors. Other promotional goals may involve
communicating new uses for an item, or informing customers or
lower prices.)
Business Environment: Identify cultural and legal factors that
might influence promotional decisions – both in announcing the
acquisition within the region and recruiting new students to the
institution. (In some countries, certain information is required
in television commercials selling products aimed at children.)
Media Plan: Analyze media availability to determine cost-
efficient methods of communicating with potential students
within the country and within the geographic region. (While
television, radio, newspapers, magazines, and the Internet may
be common in industrialized countries, developing economies
2. may require other different media. In some countries,
advertising messages are broadcast through large speakers
mounted on moving trucks.)
Promotional Strategy: Compare the benefits of push-and-pull
promotions for acquiring new students at the institution. Devise
a promotional strategy that will help EDUS expand the student
body and also inform potential students of increased capability
of the institution resulting from this acquisition.
Economic, Cultural, and Political-Legal Environment:
Investigate the economic, cultural, and political-legal
environment that might affect promotional messages and media
relevant to this acquisition.
Recommended Actions: Recommend EDUS actions related to
promotional goals, needed adaptations due to cultural or legal
factors, and a media plan. Provide evidence to support your
recommendations.
Conclusions: Draw conclusions about the material you have
presented. The opinions or judgments you present should be
supported by your research.
By the due date assigned, submit a PowerPoint presentation
(approximately 10 slides) providing your analysis and research
findings on the topics indicated. You are expected to include
statistical data when possible, including tables, graphs, and
other visuals that support and enhance your study. Most
importantly, all written assignments and responses should
3. follow APA rules for attributing sources! Submit your document
to the Submissions Area.
