This document discusses the purpose, inspiration, and mode for a documentary on social media and culture. The purpose is to educate audiences about social media types and subcultures, and their positive and negative impacts. The filmmaker took inspiration from documentaries like "Don't Blame Facebook" which used techniques like voiceovers, cutaways, and interviews. The filmmaker will use an expository mode with a presenter directly addressing the audience, as well as a performer mode where the filmmaker participates through presenting and interviews.