This document analyzes and compares different album covers and music videos by the artist Olly Murs. It notes that his earlier album covers featured a more casual, childish style with handwritten fonts, while later covers had a more professional, stylish look. His music videos for singles "Right Place Right Time" and "Never Been Better" both focus on Olly Murs and match the color schemes and styles of the album covers. Across all his products, the key consistent element is Olly Murs himself, who is always portrayed as the main focus and as a cheeky, funny, stylish British performer.

1. AlbumCover1 Name KeyFeaturesHighlighted
 The image of thisalbumisalmostquite
childishandisfairlycasual because of
the handwritingstyle of the font.
 The font inthe title isOlly’s‘default’font
and ithas beenusedin all hisother
albums.
 He’sshownto be cheekywithagrin on
hisface to show he’sfunnyandnice.
 He isrepresentedtobe casual and
wearingnormal clothes.He iswearing
braceswhichis stereotypical of Olly.
AlbumCover2 Name KeyFeaturesHighlighted
 Thisalbumclearlyhasa differenttheme
and fontto OllyMurs’old albumcovers.
 The albumlooksmore professionaland
stylishthanthe oldalbums.
 The font of the albumhas changed
slightlyfromall hisotheralbums.
 The picture showsOllybeingmore
seriousandshowshimbeingalittle
more artistic.
 His style haschangedto a little more
smart casual as opposedtohiscasual
lookbefore.
AlbumTeaserTrailer KeyFeaturesHighlighted
OllyMurs doesnothave a TeaserTrailer  OllyMurs doesn’thave aTeaserTrailer,
thiscouldbe because he isnot big
enoughasan artistand hisaudience is
not bigenoughtoneedone.
Music VideoSingle–RightPlace Righttime KeyFeaturesHighlighted
 The videogoesalongwiththe style and
feel of the albumcoverbecause inthe
videoitisall about Ollyanditshowshim
beingfunandquite cheeky.
 There are lotsof brightcoloursand
colourful sceneswhichmatchesthe
colourscheme of the album.
 The videoisall aboutOllyand he is
definitelythe mainfocusinthe video.
 The videoisa mix of narrative and
performance,where itshowshow Olly
made it throughX Factor to be famous.
Music VideoSingle KeyFeaturesHighlighted
 The videoforneverbeenbetterisvery
similarasrightplace right time inthe
sense thatOllyMurs isstill the main
focusin the video.
 Howeverthe coloursare much darker
(whichmatchesthe albumcolour
Artist:OllyMurs

2. scheme) anditis more seriousand
mature.
 The videoalsoseemsabit more stylish
and mature comparedto hisprevious
albumswhichwere more colourful and
maybe a bitchildish.
 Thisvideoismuchmore performance
basedand maybe lessNarrative.
Featuresseenacrossall 4 productsto create brandidentity:
 OllyMurs isthe mainfocusand isalwaysthe standoutpersoninthe videos
 He isalwaysrepresentedascheeky,funnyandhappy
 He’spresentedasstylishandquite oldfashionedBritishguy
 His videosare mostlyperformance overnarrative