The document discusses three narrative types in music videos: 1) Illustrative videos directly show the song lyrics on screen as they are sung. For example, Owl City's "Fireflies" video spells out the song title. 2) Amplification videos add deeper meaning to the song lyrics by visually representing the emotions and ideas behind the words. Olly Murs' "Dear Darlin'" shows his feelings after a breakup. 3) Disjuncture videos ignore the song's meaning and create abstract, unrelated visuals. The Red Hot Chili Peppers' "Can't Stop" features bizarre costumes and props with no connection to the lyrics.

1. Assignment 10 Narrative Types
Cameron McDade

2. Illustrative
Illustrative is the most common and simple forms of Narrative Types. All Illustrative Music Videos are, are when
the word or song lyrics that are being said come up on the screen in Visual Form. So key words and maybe even
the song title are shown in the video while being said or sung.
In the ‘Fireflies’ video by Owl City when the lead singer is singing he says the song
name Fireflies and as he says this the words spell out on a Robot. This is a good
example of how the Artist has used an interesting and different way of expressing the
song lyrics as it is different to just signing and listening to the words and lyrics
normally.

3. Amplification
Amplification enables the director to become more of a creative force within the making and construction of
the music video. Amplification still links closely to the lyrics of the song however it adds more meaning to the
song.
In the song ‘Dear Darlin’ by Olly Murs he sings about how he has broken up with his girlfriend and how he is
dealing with it. He also sings about how he’s trying to get her back. The video amplifies this, as you can see in thr
picture on the right it shows his girlfriend kissing someone else and basically shows what he is thinking about
when he sings the song. It also shows his emotions and how depressed he is and really highlights how the song
is affecting him.

4. Disjuncture
The idea of Disjuncture is that it ignores nearly all the meanings and concepts of the song and instead through
different videos and images creates a whole new and different meaning to the song. These videos don’t tend to
make a lot of sense and often use abstract imagery. A good example of this is ‘Can’t Stop’ by The Red Hot Chili
Peppers:
In the video it is a mix of performance and narrative. The band are seen carrying,
sitting and dressing up as weird things and as object that have no relevance or
meaning. As you can see above the lead singer is dressed as a tent and the band are
just carrying random lights for no reason. So Disjuncture allows Bands and artists to
be creative and make a whole new meaning for the song.