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Mainstream horror films aim to terrify large audiences and make financial profits. They use cultural and gender stereotypes and linear narratives. An example is The Conjuring which targeted students and young adults. Independent horror films want to make viewers think critically rather than focus on popularity. They prioritize artistic expression over commercial success and have less famous actors. The Borderlands is an example as it was independently produced and distributed with no famous people. Independent horror targets older audiences with more complex narratives than mainstream films.
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Mainstream vs independent
Mainstream horror films are distributed widely in movie theaters and by major studios like Hollywood, targeting middle class teenagers and adults with realistic and gory content that could happen in real life, often having multiple sequels like the Scream franchise. Independent horror films are standalone projects without sequels from independent production companies, like The Cabin in the Woods which targets middle class males ages 15-30 with its dark and sinister storyline.
Sci fi audience theories
This document discusses key concepts related to science fiction film audiences:
- Films have target audiences that can be segmented by demographics (age, gender, location) or psychographics (personalities and attitudes).
- Some films appeal broadly to mainstream audiences while others target niche audiences.
- Films fulfill various needs and gratifications for audiences, such as entertainment, information, identity exploration, and social interaction.
- Science fiction films specifically can provide transparency, energy, intensity, a sense of community, and abundance.
Audience Research
The target audience for thrillers according to the document are:
- Young adults ages 15+ who find the plots interesting and enjoy the suspense.
- Both males and females are attracted to the genre, though for different reasons - males for the action and females for the questions it poses.
- Those with "explorer" psychographics who seek thrill and adventure, a key aspect of the thriller genre.
Pitch
The document discusses genres of film that Marianna enjoys and provides context about drama films. It outlines that Marianna enjoys action films for the thrill and adrenaline. She likes drama films because of the mystery and intrigue of the unknown plotlines. Additionally, she appreciates comedy films because they can make everyday situations funny and relatable. The document then discusses drama films in more detail, providing subgenres and explaining that people enjoy dramas because they engage emotions and feel relatable. It also provides influences and inspiration for a short film plot about a girl reminiscing about her deceased brother.
Institution companies
This document discusses film distribution and strategies for the psychological thriller film "Hollow End". It outlines that distribution companies fund and distribute films through various means like physical copies and streaming. For "Hollow End", Warner Bros. could be the distributor as they have distributed similar dark films in the past. The target audience is expected to be primarily UK audiences ages 15-30 of any gender, as the film may appeal less to younger viewers or mainstream Hollywood audiences. Marketing strategies to reach this audience would include ads and a strong social media presence. Self-distributing the film could prove challenging without the trust and resources of a major studio.
Theory audience pro-forma
The primary audience for the film is 15-30 year old middle/working-class males as most of the characters are male and the film is an apocalyptic/zombie genre which is popular among men. The secondary audience is 18+ middle/working-class females as the film has romantic comedy elements in addition to being a horror, which some women may find relatable.
Media Codes and Conventions: Audience
This document discusses key concepts related to science fiction film audiences:
1) Films can target different audience segments defined by demographics (age, gender, etc.) or psychographics (attitudes and values). The "target audience" is the intended segment.
2) Some films appeal broadly ("mainstream") while others attract a smaller group ("niche").
3) Audience research involves understanding demographics and psychographics to design films that fulfill audiences' needs for entertainment, information, identity, and companionship (uses and gratifications theory).
4) Films offer "utopian solutions" that compensate for real-life lacks like intensity, energy, transparency, community, and abundance.
Science fiction audiences
This document discusses key concepts related to science fiction film audiences:
1) Films can target different audience segments defined by demographics (age, gender, etc.) or psychographics (attitudes and values). The "target audience" is the intended segment.
2) Some films appeal broadly ("mainstream") while others attract a smaller group ("niche").
3) Audience research involves understanding demographics and psychographics to design films that fulfill viewers' needs like entertainment, information, identity, and companionship (uses and gratifications theory).
4) Films offer "utopian solutions" that compensate for real-life lacks like intensity, energy, transparency, community, and abundance.
Theory - Audience
This document contains information about target audiences for three different films or franchises.
The first section describes the primary audience for a children's franchise as being children aged 6-12 and females, with a secondary audience of adults aged 18-40.
The second section profiles the primary audience for a psychological horror film called "The Mist" as adults aged 18-30, with a secondary audience of teenagers aged 16-18.
The third section profiles the primary audience for another psychological horror film as adults aged 18-30 and males, with a secondary audience of teenagers aged 15-18. It also notes the intended social class was lower class.
Evaluation question
This document analyzes different potential media institutions for distributing a psychological thriller film, including cinemas, film festivals, and TV. It examines the typical audiences and genres presented at a large cinema (Odeon), independent cinemas, the Cannes film festival, and TV channel Film4. It determines that an independent cinema or film festival focused on thrillers would best suit the film's genre and ability to attract an audience as an unknown production, rather than the mainstream audiences at the Odeon or broad genres at Cannes.
Assignment 9
The document discusses the differences between mainstream and independent films. A mainstream film, like Paranormal Activity, appeals to a wide audience through wide releases and advertising. In contrast, an independent film like May is produced for a niche audience without major studio funding, resulting in lower profits through more limited distribution. While mainstream films target both males and females aged 16-30, independent films like May target a narrower audience of males aged 16 and over due to more extreme or unusual content.
Audience and institution
The document discusses audience, institutions, and the marketing and distribution of a short film. It defines an audience as people who view or experience media, and institutions as established, usually profit-based companies that create media for audiences. It notes that lifestyle production company will produce the short film, which has a budget of £200 and focuses on coming of age and social realism genres. The primary audience is described as 16-18 year old white boys interested in skating, with secondary and tertiary audiences of younger boys and 16-18 year old girls also interested in skating. The film will be marketed through posters in urban areas and skate shops, as well as free social media campaigns, and distributed to independent cinemas
Target audience
Drama films appeal to a broad audience of both young and mature viewers of all genders due to their emotionally engaging storylines. They often focus on realistic human struggles and aim to appeal to audiences' emotions. While sometimes targeted specifically to female viewers, certain "guy cry" dramas appeal to male audiences as well. The audience for short films tends to be more niche than mainstream films, consisting of aspirers such as students seeking inspiration, succeeders who may invest in new directors, and individualists drawn to independent works of self-expression. The target audience for the short drama film "Tommy" includes teenagers and young adults, especially female students seeking career inspiration, as well as older audiences who can relate to the film
Institutions
This document discusses institutions, funding, production values, marketing, and examples of independent films. It notes that independent films are typically lower budget productions funded by multiple companies. Around 50% of the budget goes towards production values like setting and lighting. Marketing often involves film festivals and social media. Similar independent films like Winter's Bone had modest budgets but found success through festivals like Sundance. Warp Films is given as an example of a British independent production company.
Target Audience
The document discusses identifying target audiences for films. It identifies three main ways to classify target audiences: by class (upper, middle, lower classes), age (important for content suitability), and gender (some genres target specific genders). Later, it provides examples of target audiences for three horror subgenres: slasher (ages 15-45, middle/lower class), zombie (ages 17+ due to gore), and comedy horror (ages 15+ to understand jokes, attracts all classes and both genders due to comedy). The document emphasizes understanding the target audience to make a film suitable for and successful with its intended demographic.
Evaluation - Who are your audience and what have you learned from your audien...
The document discusses feedback received from test audiences of a horror film trailer. A survey found the trailer was most effective at appealing to females under 21. Most of the test audience understood the plot from the trailer and said they would pay to see the full film. However, 30% of males said the trailer did not scare them. The document analyzes how the feedback aligns with theories about genre audiences and evaluates if the trailer is successful in attracting an audience.
Question 3 – what kind of media institution might distribute your media produ...
A Hollywood conglomerate would be an unsuitable distributor for the film "Tracks of Damnation" because they aim for large global audiences with high budget films, whereas "Tracks of Damnation" is a low budget British independent film with a niche national audience. A UK distributor would be more appropriate as they invest in Category A British films and have a target niche national audience. Funding options in the UK include Film4, the National Lottery, or the BFI.
What kind of media institution might distribute your media product and why?
This document discusses potential film institutions that could distribute Oliver Pilcher's thriller film "White Walls". Paramount Pictures and Dreamworks are ruled out as Paramount rarely produces thrillers and Dreamworks focuses on children's films. Lionsgate could be a possibility due to its similar target audience but may not distribute due to its large budget focus and US location. Film4 Productions is identified as the most likely choice as it is a British company interested in independent films, backs around 20 films per year through various distribution channels, and seeks diverse films.
Research techniques
This document discusses different techniques for researching target audiences for films, including: mainstream films that are widely distributed; alternative films produced outside major studios and aimed at niche markets; and niche films targeting small, specific audiences. It also lists other factors like gender, age, socioeconomic status, psychographics, geodemography, sexual orientation, and regional identity that can help define a target audience.
Research techniques
This document discusses different techniques for researching target audiences for films, including: mainstream films aimed at a mass market; alternative films produced outside major studios and targeted at niche audiences; and niche films targeted at a small, specific audience. It also lists other factors used in audience research: gender, age, socio-economic status, psychographics, geodemographic segmentation, sexual orientation, and regional identity.
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Evaluation question 6
The document discusses various technologies used during the process of constructing an opening title sequence (OTS). These include research websites like Artofthetitle.com to understand title design conventions. Planning tools like Slideshare and PowerPoint were used to organize storyboards and scripts. iMovie was used to edit an initial draft for its ease of use, while Final Cut Pro allowed for a more polished final draft with additional editing features. Presentation software like Prezi was utilized to evaluate the project.
Assignment 44
This document outlines an assignment related to post production and editing. It likely provides details on deadlines, tasks, or deliverables involved in the post production and editing process for some project. The document focuses on scheduling and organizing the post production and editing work.
Assignment 41
This document discusses planning and producing sound design for a film assignment. It provides examples of how to create foley sounds like sizzling and squeaky doors. It also outlines using iMovie and GarageBand to incorporate music, ambient sounds, footsteps and other sound effects into film scenes to establish setting and match or intensify the drama of what is happening on screen. Adjusting volume levels and properties of sounds is also covered.
Assignment 33 - social groups
This document discusses how certain behaviors and characteristics are used to stereotypically represent a young adult in a story. It describes how wearing night clothes like a dressing gown, owning a house, reading the newspaper, and getting up early help portray the protagonist as a normal young adult, though these stereotypes may also hint that he is hiding something or acting strangely.
Assignment 40
The document discusses the font, colors, and formatting that will be used for the titles and credits of a film project. It states that the title will be centered on the black screen in red Baskerville font with a "focus" animation to fade in quickly, signifying vampirism. The credits will be in bold red Baskerville font on the bottom left of the screen without animation. Screenshots provide examples of the planned title display and animation.
Assign 30
This document discusses how the one-time shoot (OTS) will appeal to its target audience. The target audience is identified as male viewers ages 16-24 who enjoy horror and vampire films. To appeal to this audience, the OTS will use certain genre, plot, character, camera, editing, sound, and mise-en-scene elements. Specifically, it will feature a vampire character, depictions of blood and violence, and an atmospheric horror style of lighting, music, and props. These elements are intended to attract the target horror fan demographic.
Assignment 39
The distribution company chosen was Warner Bros Entertainment for several reasons:
1) Warner Bros has successfully distributed similar films in this genre, such as the Twilight saga and Interview with the Vampire, showing they can market and exhibit films of this type.
2) As one of the six major conglomerates, Warner Bros can invest significant money into marketing and publicity for the film, increasing the chances of profit.
3) Warner Bros releases and exhibits films in UK cinemas, including local cinemas, allowing local audiences to see the film and relate to the British story.
Assign 26B
The document discusses an assignment for Sam, Idrees, Jake and Charlie. It involves conducting a risk assessment for Assignment 26 B. The key task is to identify potential risks and how to mitigate them to complete the assignment successfully.
Assignment 26A
This document contains notes from Sam Qureshi and Jake Ewen on film billing for the movies Juno and Red Lights, including notes separately from Sam and Jake on the billing for each film.
Assign 26 aa
This document contains notes from Sam Qureshi and Jake Ewen on film billing for the movies Juno and Red Lights, including notes separately from Sam and Jake on the billing for each film.
Assign 26 a
This document contains notes from Sam Qureshi and Jake Ewen on film billing for the movies Juno and Red Lights, with each providing their own set of notes on the billing for each film.
Assign 26 a
This document contains notes from Sam Qureshi and Jake Ewen on film billing for the movies Juno and Red Lights, with each providing their own set of notes on the billing for each film.
Assign 26 a
This document contains notes from Sam Qureshi and Jake Ewen on filming assignments for the films Juno and Red Lights. It also includes a risk assessment that identifies potential hazards for a film shoot and evaluates the level of risk. The hazards addressed include equipment damage, transportation issues, limited access to filming locations, poor lighting, adverse weather, slippery surfaces, unsafe stunts, physical exertion, animal interference, loud noises, heavy lifting, forgetting props/costumes/makeup, and confined filming spaces. Prevention strategies are provided for each hazard.
Assignment 25
The document discusses best practices for presenting film credits in an opening title sequence (OTS). It recommends placing the distribution company name first and largest because they own the film. The production company name is placed second as they produced the film. The director's name comes next as they played an important role. The film title is placed near the main character to indicate what the film is about. Actor names are listed last in a grid format according to their importance. The document provides inspiration for creating an effective OTS that follows standard crediting conventions.
Assignment 19
The document provides descriptions of different camera shots that could be used in a horror film to build tension and scare the audience. These include a high angle shot showing a victim's vulnerability, a point-of-view shot from the victim as they are chased by a killer zombie, and an over-the-shoulder shot depicting the killer lurking closely behind the victim. Suggested shots also involve a two shot of a victim being eaten, a low angle shot emphasizing the power of the killer zombie, and various close-ups showing fear, anger, and teeth used as a weapon.
Assignment 23
The document describes recipes for five different fake blood options - washing up liquid blood, chocolate blood, ketchup blood, icing blood, and peanut butter blood. It lists the ingredients for each and provides reflections on the properties, ease of making, taste, and realism of each blood type. Overall, the document evaluates different recipes for non-edible fake blood that could be used for movies or costumes.
Assignment 23
The document describes different recipes for fake movie blood that were tested, including washing up liquid blood, chocolate blood, ketchup blood, icing blood, and peanut butter blood. It provides the ingredients and reflections for each type of blood, noting characteristics like consistency, ease of production, realism, and suitability for different injury situations. Overall, the fake blood options were evaluated based on their visual realism and practical application in mock injury scenarios for filmmaking purposes.
Assignment 17
The document outlines a non-linear, montage-style opening title sequence that jumps across time. It presents 10 bullet points describing key events: people go missing in Windsor; the homeless attack others who develop dark green spots and aggression; riots break out as the infection spreads worldwide. The sequence culminates with an infected couple charging at a reporter before the screen cuts to black with an explosion, setting the scene for a zombie apocalypse story that shows how the outbreak began and changed the world.
Assignment 14
This document outlines Sam Qureshi's original treatment (OTS) for a zombie horror film. It begins by establishing the conventions of the zombie subgenre. The treatment then presents the plot, which uses a nonlinear structure to show the progression from isolated zombie attacks to a full-blown apocalypse. Character types, settings, and technical elements that will reinforce genre conventions are also described. The target audience is identified as 15-25 year old working class men who enjoy horror films.
Assignment 15
Production companies are responsible for creating films and ensuring they appeal to target audiences. They handle budgeting, scheduling, scripting and production. Film distribution companies market and distribute films after production to wider audiences. Their role is to maximize profits by appealing to target audiences through marketing and distribution. Major distributors like Universal, 20th Century Fox, and Warner Bros have distributed profitable horror, vampire and zombie films through appealing to genre fans.
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Assign 9
- 1. Assign 9 – mainstream and independent horror films and their audiences Sam Qureshi
- 2. Mainstream horror films • Mainstream horror films are designed to make the audience feel terrified. They also want to get a large audience that would want to watch it, and, to do this, they have to make the film terrifying so that more members of their target audience will want to watch it. • They mainly focus on the financial success. • They are mainstream because they display cultural or gender- specific stereotypes and linear narratives. • For example, The Conjuring (2012). It’s got a large target audience and it was widely distributed across the globe (mainly in the UK and the USA). • Target audience for mainstream horror films, typically, are students and young adults (15-25 years old).
- 3. Independent horror films • Independent horror films are designed to make the viewer think and ask questions, maybe even criticise what was displayed. • They are, unlike mainstream horror films, focused on the expression of art and culture, rather than popularity and success. • Independent films are rarely shown in big cinemas or feature famous actors. • An example of an independent horror film would be The Borderlands (2013). It doesn’t have any famous actors or film people and it was distributed and produced by Metrodrome Distribution (an indie film company) • Independent cinema targets older viewers because they typically have more complex and in-depth narratives and focus less on actually showing blood and gore (which is what mainstream horror films often focus on).