This document outlines a digital marketing strategy for ASOS x Black, focusing on promoting a winter collection through social media platforms like Facebook, Twitter, Pinterest, and Instagram. The target audience is 18-34 year olds interested in fashion. Key tactics include daily posts on Facebook and Twitter, a Pinterest contest, hashtag campaigns on Instagram, Google AdWords trials and campaigns, and utilizing an ASOS mobile app. Performance will be tracked using Google Analytics and new keywords. The total budget is $150,000 over 3 months, with $5,000 per month for agency services and $45,000 per month on Google AdWords.