This document outlines a social media strategy for the lifestyle blog "Begged for a puppy, settled for an iced latte." which targets millennial women ages 18-24. It includes an audit showing low current social media followers. Objectives are to grow reach and followers across platforms throughout 2017. A brand persona is adventurous and fun. Key competitors are identified. The strategy involves increasing posts, partnerships, and hashtags to build awareness and followers over time. Response plans are in place to address any issues.
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One of the most effective ways to capture the spirit of the holidays and engage with your customers is through social media. Use these five simple tactics to optimize your content on Facebook this holiday season.
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This is a social media strategy that was created for the Social Media Management class at the University of Florida. It contains a comprehensive plan for how to increase my follower base over the next few months.
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Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
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La transidentité, un sujet qui fractionne les FrançaisIpsos France
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2. Table of Contents
Executive Summary…………………………………………………………………………………………3
Social Media Audit………………………………………………………………………………………….4
Social Media Assessment
Audience & Competitors……………………………………………………………..……………….5,6,7
Online Brand Persona and Voice……………………………………………………………………….8,9
Social Media Objectives………………………………………………………………………………….10
Timing & Key Dates……………………………………………………………………………………….11
Strategies & Tools………………………………………………………………………………………….12
Social Media Roles & Responsibilities…………………………………………………………………..13
Critical Response Plan………………………………………………………………………………….....14
3. Executive Summary
Through social media such as Facebook, Instagram and Twitter, bloggers share
their stories, reviews, advice and much more to people around the world. Aubrey Arena’s
blog “Begged for a puppy, settled for an iced latte.” is a social and lifestyle blog dedicated
to the millennial generation.
The blog is a newly developed idea and has many competitors including, Peg
Fitzpatrick, Carly Heitlinger and Julia Engel to name a few. Through the use of media, blogs
make their impact on the world and this blog has the ability to make a name for itself with
the use of a strong media strategy and brand development.
5. Target Audience
• The target audience for this blog is mainly women ages 18-24 years of age. The blog is focused on
sharing tips, advice and stories that are directed towards this age group. Bellow are the Facebook
insights for people reached in the past month from the blog page.
7. Key Competitors
Competitors would include other lifestyle bloggers with a similar target audience of Millennials ages
18-24 who are primarily women. Topics of discussion on competing blogs would include travel,
lifestyle, food recipes and restaurant reviews, as well as shopping tips, brand reviews and other
related topics.
Millennials are one of the main consumers for blogs. By targeting this group of women ages 18-24 it
will target similar target audiences as some of the blogs main competitors.
8. Online Brand Persona & Voice
Adjectives that describe our brand:
• Adventurous
• Fun
• Flavorful
• Accepting
9. Online Brand Persona & Voice
Aubrey Arena’s blog as a small voice because it is a rising blog. In its first week here are its statistics on reach.
10. Social Media Objectives
In 2017, the primary focus of our social media strategy is to grow the reach and number of followers
across all social media platforms. 2017 will be the year to promote brand awareness and gain loyal
readers.
• To expand the audience reach through use of different social media platforms including Facebook,
Twitter and eventually Instagram.
• Increase brand awareness through an increase in posts on each social media platform.
• Increase in page shares and post shares on Facebook.
• Increase Facebook followers by 500 in 1 month.
11. Timing and Key Dates
• May 2017: Blog created
• June-August 2017: Gain followers through the use of a rigorous social media posting schedule
• Summer is a huge time for traveling and posts can be created that can also be used at a later date as well.
• September- December 2017: focus on gaining customers and growing readership by 300%.
• 2018: Continue to grow brand persona and fans with use of social media posts and blog posts
across all platforms.
• 2018: Begin use of Instagram.
• 2019: Grow followers by 1,000%.
12. Strategies and Tools
• Owned:
• Introduce the use of #AubreyArena to Facebook and Twitter posts. Encourage use of this by
readers as well when sharing posts or reviewing the blog. The use of the # will increase brand
awareness. It will also be used in all emails and any other post made by the blog.
• Earned
• Monitor Twitter for key words, travel, foodie, food, lifestyle, fashion and fun.
• Partner with other bloggers and gain followers through that partnership.
13. Social Media Roles & Responsibilities
• Marketing Director: Anthony Arena
• Social Media Manager: Aubrey Arena
• Social Media Coordinator: Bekah Cubero
• Team Members
• Pablo Gutierrez
• Taylor McCutcheon
• Kristy Rosica
14. Critical Response Plan
• Plan:
• If there is an issue with a social media post first a screenshot will be taken of the post.
• The next step will be to contact the social media manager which is Aubrey Arena.
• Once Aubrey is contacted, the rest of the team and other members of the board will be
contacted to figure out the best plan of action.
• Disrespect will not be tolerated.
• A follow up post will always be issued if there is ever any sort of mishap.
