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SM ANALYSIS
ADVERTISEMENTS
MICHELLE TOVAR
• Social media: Instagram.
• Company: Alienware.
• Product: Gaming laptop, monitors.
• Promotion: Black Friday special.
• Call to action: Browse through their specials and
products.
• Format: Collection ad.
• Objective: Leads, and sales as I have been browsing
to buy gaming equipment.
• Targeted: Interests, and automated targeting.
ANALYSIS:
• This ad was very accurate based
on my recent browsing history
of gaming computers and parts,
as well as my sudden use of
Twitch. They are a well-known
company for that specific
customer base, and I myself am
very active on specifying to
Instagram what kind of ad from
companies I want to hide, or
what I prefer.
• Social media: Instagram.
• Company: Moschino.
• Product: Designer bag.
• Promotion: There wasn’t any promotion/special.
• Call to action: Browse through their bags and buy
something.
• Format: Collection ad.
• Objective: Leads and sales, as I have been browsing
similar brands.
• Targeted: Interests, and automated targeting.
ANALYSIS:
• My recent browsing history has
been browsing and researching
bags, additionally there are a
few designers and brands that I
follow through Instagram. As I
often interact to the people or
companies I follow, they are
trying to reach into my
engagement with their page and
products.
• Social media: Instagram.
• Company: Adidas.
• Product: Sweatshirt, that I had stored in my
shopping cart.
• Promotion: Black Friday special offer.
• Call to action: Go back into the shopping cart and
finish the purchase.
• Objective: Sales (Complete current sale).
• Targeted: Custom audiences, behaviors.
ANALYSIS:
• I am a “loyal” Adidas member
customer, so it is often that I see
them displayed on my home page. I
was getting ready to buy some things
from their page but didn’t complete
the purchase. It is known for
companies to buy and carry this type
of information, specially on the
cookies that are saved on the
computer, although this method has
proven to be controversial in the
sense of companies know what
people are doing, or adding to the
theory that they are listening through
devices.

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Sm analysis advertisements

  • 2. • Social media: Instagram. • Company: Alienware. • Product: Gaming laptop, monitors. • Promotion: Black Friday special. • Call to action: Browse through their specials and products. • Format: Collection ad. • Objective: Leads, and sales as I have been browsing to buy gaming equipment. • Targeted: Interests, and automated targeting.
  • 3. ANALYSIS: • This ad was very accurate based on my recent browsing history of gaming computers and parts, as well as my sudden use of Twitch. They are a well-known company for that specific customer base, and I myself am very active on specifying to Instagram what kind of ad from companies I want to hide, or what I prefer.
  • 4. • Social media: Instagram. • Company: Moschino. • Product: Designer bag. • Promotion: There wasn’t any promotion/special. • Call to action: Browse through their bags and buy something. • Format: Collection ad. • Objective: Leads and sales, as I have been browsing similar brands. • Targeted: Interests, and automated targeting.
  • 5. ANALYSIS: • My recent browsing history has been browsing and researching bags, additionally there are a few designers and brands that I follow through Instagram. As I often interact to the people or companies I follow, they are trying to reach into my engagement with their page and products.
  • 6. • Social media: Instagram. • Company: Adidas. • Product: Sweatshirt, that I had stored in my shopping cart. • Promotion: Black Friday special offer. • Call to action: Go back into the shopping cart and finish the purchase. • Objective: Sales (Complete current sale). • Targeted: Custom audiences, behaviors.
  • 7. ANALYSIS: • I am a “loyal” Adidas member customer, so it is often that I see them displayed on my home page. I was getting ready to buy some things from their page but didn’t complete the purchase. It is known for companies to buy and carry this type of information, specially on the cookies that are saved on the computer, although this method has proven to be controversial in the sense of companies know what people are doing, or adding to the theory that they are listening through devices.