This digital strategy aims to reintroduce Nordstrom consumers to its high quality products and increase frequent purchases and store visits. It will utilize five social media outlets - Facebook, Twitter, Instagram, Pinterest, and a Social Blog. Each outlet will highlight Nordstrom products, styles, and promotions. The strategy also includes internet and mobile marketing to raise Nordstrom awareness and make it a first search result. It targets men and women aged 25-60 with the goal of expanding Nordstrom's market reach through its social media presence over 12 months for $300,000.

1. Full Digital Strategy:
Nordstrom
LeeAnne Wersel
ADV 420

2. Purpose
This digital strategy will reintroduce consumers of
Nordstrom to the high quality and top end products that are
offered and potentially draw frequent purchasers and more
visits to the store .
The Five Social Media Outlets
•Facebook
•Twitter
•Instagram
•Pinterest
•SocialBlog

3. Facebook
• Nordstrom’s Facebook will include:
– Pictures of top products available at the store and online
– Style tips
– Makeover tips using Nordstrom’s Fashion from
professional stylists
The usage will be recorded by:
-Likes
-Comments on posts/pictures
-Views on the Nordstrom Facebook Page

4. Twitter
• Nordstrom’s Twitter will include:
– Style Topics to Retweet/ Comment on
– Links to products of the day and other
promotional offers
– The daily tweets will offer certain promotions
on products in a certain time period
The Usage will be recorded by:
-Comments/ Retweets
-Followers upon the page
-(#)’s including the stores name

5. Instagram
• Nordstrom’s Instagram will include:
-Pictures of new products and styles
-The edited pictures will give the consumer a great
and stylish look of what product that the department
store provides.
The Usage will be recorded by:
- Followers of the account
- Likes/Comments on the pictures

6. Pinterest
• Nordstrom’s Pinterest will include:
-Pins including a variation of Nordstrom’s products
-Instructions on adapting products to their personal life and
lifestyle
-How-to’s including include style tips in fashion& beauty
-Links to the direct products that were in the Pin
Usage will be recorded by:
-Repins
-Followers of the Nordstrom Pinterest account

7. Social Blog
• Nordstrom’s Social Blog will include:
-Point of View from Fashion Designers
-Fashion Designers style tips using Nordstrom
products including many different brand
available
Usage will be included:
-Blog posts
-Conversations between users and fashion insiders

8. Internet Marketing
• Changing consumers minds to always think
Nordstrom when making a fashion purchase
• Nordstrom becoming a first thought and top
Internet search
• Raising awareness for Nordstrom, the
leading brand in luxury fashion

9. Mobile Strategy
• Taxi and bus
advertisements in highly
populated cities
• These ads will mention the
social media outlets and
encourage usage for deals
and promotions
• These advertisements will
show the 5 social media
outlets and the easy access
to get to them

10. Target Audience
• Creating a larger target market to incorporate my
social media marketing strategy
• Men and women ranging from ages 25-60
- Ability to reach the social media outlets
Budget
• 12 months= approx. $300,000
• This budget will be put toward
running the social media outlets,
blog, and other promotions
offered through the outlets