Social Media Strategy case study for B2c Apparel Brand case study for Raymond's the complete Man the case study has complete study how to set social media strategy goals,use keywords analytics to choose right social media channels,create a execution plan,manage and monitor social media content syndication
generate social media analytics using various social media monitoring tools,online reputation management.
Massimo Burgio Whats New Social Media Marketing SMX London 2009Massimo Burgio
Enjoy and download my latest presentation about "What's New in Social Media Marketing" for SMX London 2009, London May 2009.
Get in touch with me through my website / blog at http://www.globalsearchinteractive.net
DeVry SEO and Reputation Management Presentation 9_19_2013Michael Fleischner
Michael Fleischner, President of Upward SEO, presents to DeVry University undergraduate and graduate students on the topic of local marketing and reputation management. During this presentation, Michael explains the basics of reputation management and three effective strategies for dealing with reputation that may have been compromised - either for individuals or businesses.
Mr. Fleischner focused on the power of authority websites, social media, and citations, or bolstering website authority and improving online reputation. Learn more about effective reputation management strategies by following Michael on Twitter @fleischnerm or by visiting UpwardSEO.com.
Digital Brand Reputation and Social Media Monitoring: two key factors in the ...Tommaso Bartali
Analysis concerning two key factors in the social web era: the digital brand reputation and the social media monitoring.
Through the monitoring platform Talkwalker have been followed for three months nine fashion luxury brands with the object to answer these questions:
Could a brand reduce the risk of a possible online reputational crisis by deciding to use, in the social media area, a simple strategy based on a presence without any type of activity/interaction with the users?
Do social media marketing activities really encourage the customer engagement?
Massimo Burgio Whats New Social Media Marketing SMX London 2009Massimo Burgio
Enjoy and download my latest presentation about "What's New in Social Media Marketing" for SMX London 2009, London May 2009.
Get in touch with me through my website / blog at http://www.globalsearchinteractive.net
DeVry SEO and Reputation Management Presentation 9_19_2013Michael Fleischner
Michael Fleischner, President of Upward SEO, presents to DeVry University undergraduate and graduate students on the topic of local marketing and reputation management. During this presentation, Michael explains the basics of reputation management and three effective strategies for dealing with reputation that may have been compromised - either for individuals or businesses.
Mr. Fleischner focused on the power of authority websites, social media, and citations, or bolstering website authority and improving online reputation. Learn more about effective reputation management strategies by following Michael on Twitter @fleischnerm or by visiting UpwardSEO.com.
Digital Brand Reputation and Social Media Monitoring: two key factors in the ...Tommaso Bartali
Analysis concerning two key factors in the social web era: the digital brand reputation and the social media monitoring.
Through the monitoring platform Talkwalker have been followed for three months nine fashion luxury brands with the object to answer these questions:
Could a brand reduce the risk of a possible online reputational crisis by deciding to use, in the social media area, a simple strategy based on a presence without any type of activity/interaction with the users?
Do social media marketing activities really encourage the customer engagement?
Social Brand Monitoring is a great opportunity no company, small or large should ignore. There are social media tools that make it easy to do. For more information visit www.BayshoreSolutions.com
Data That You Can't Find in Analytics - Social Media Monitoring by Replise vi...Janos Palinkas
My presentation on Superweek 2013 conference. http://superweek.hu/
First, I introduce social media monitoring solutions in general, then focus on Replise technology. Finally, you can see a snapshot on the possibilities of Replise's social media monitoring and analyzing system via the Apple - Samsung trial case-study during the summer of 2012 in Hungarian social media space. The perception of the competing brands were different if we compare journalists to the social media users.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.
Dell India tries to understand the Fans PC usage pattern and showcase Dell’s range of products to suit every need and also increase fan engagement and reward them.
Finding Key Influencers and Viral Topics in Twitter Networks Related to ISIS,...Steve Kramer
Paragon Science used a combination of network analysis, community detection, topic detection, sentiment analysis, and anomaly detection methods to find key influencers and viral topics in two recent Twitter data sets: one of 7.9 M tweets regarding ISIS, a second set consisting of more than 117 M tweets about the 2016 primary elections, and a third set of 7M tweets realted to Brexit.
Paragon Science's patented dynamic anomaly detection technology is based on methods drawn from dynamical systems and chaos theory. In particular, we can calculate finite-time Lyapunov exponents from any time-dependent data stream to find the clusters of entities that are behaving most chaotically compared to the rest of the data set. Because we do not have to specify normal vs. abnormal behavior in advance, no machine learning per se is required. In a robust fashion that is tolerant of missing or erroneous data, we can identify the "unknown unknowns" that can represent threats to be mitigate or opportunities to be seized. To date, our technique has been applied successfully to a broad range of industry verticals, including healthcare data (Advisory Board Company), web user behavior data (Vast), mobile phone data (Place IQ), vehicle pricing analytics (Digital Motorworks/CDK Global), online coupon data (RetailMeNot), email monitoring for patent law cases, and social media monitoring.
Ann Michaels & Associates conducted a social media study to learn which of three leading retailers have the most online conversations in a one-month timeframe.
SafetyNet, Ann Michaels & Associates' social media management program, was used to collect data for this study.
In this session, Giles Palmer, Brandwatch, a leading social media monitoring company and Seesmic, the Twitter application provider, will co-present a social media monitoring case study.
Social media case studies - examples of well run user generated content campaigns, some that have back-fired, interesting cases where social technologies have enabled people or projects to get picked up and broadcast virally that propels into mainstream - and a look at some cases that have been controversial recently
Social Media Case Studies B2B Technology CompaniesVizRED
This is the English translation for a presentation we did at a multinational software company. It includes several case studies how companies are creating content to share in Social Media.
DataSift's Rob Bailey at The Social Media Strategies Summit DataSift
Social monitoring has gone from a fancy nice-to-have, to an essential strategic tool for all organizations. DataSift provides insights into customers, the market and trending topics.
DataSift attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.
Online Reputation Management - A Case StudyFionn Downhill
Online Reputation Management a case study on dominating the top 10 for your name or your brand. Your name and your brand are your greatest assets learn to protect them from online attacks.
Social Media Marketing Case Study: Neo CricketWATConsult
This presentation showcases the NEO Cricket Social Media Marketing Case Study which talks about the leanings, achievements and exposure a sports entertainment brand like NEO Cricket can have on Social Media.
The Campaign was essentially called "Dekh Lega India" which was run parallel and in sync with Neo Cricket's Offline Advertising.
Social media case study: Häagen-Dazs - increasing customer engagement with FM...Qube Media
A social media case study showing a successful campaign to increase customer engagement for FMCG brand Häagen-Dazs, delivered by social media agency Qube Media.
Social Brand Monitoring is a great opportunity no company, small or large should ignore. There are social media tools that make it easy to do. For more information visit www.BayshoreSolutions.com
Data That You Can't Find in Analytics - Social Media Monitoring by Replise vi...Janos Palinkas
My presentation on Superweek 2013 conference. http://superweek.hu/
First, I introduce social media monitoring solutions in general, then focus on Replise technology. Finally, you can see a snapshot on the possibilities of Replise's social media monitoring and analyzing system via the Apple - Samsung trial case-study during the summer of 2012 in Hungarian social media space. The perception of the competing brands were different if we compare journalists to the social media users.
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses and a detailed road map for building one's social media presence on the web.
Dell India tries to understand the Fans PC usage pattern and showcase Dell’s range of products to suit every need and also increase fan engagement and reward them.
Finding Key Influencers and Viral Topics in Twitter Networks Related to ISIS,...Steve Kramer
Paragon Science used a combination of network analysis, community detection, topic detection, sentiment analysis, and anomaly detection methods to find key influencers and viral topics in two recent Twitter data sets: one of 7.9 M tweets regarding ISIS, a second set consisting of more than 117 M tweets about the 2016 primary elections, and a third set of 7M tweets realted to Brexit.
Paragon Science's patented dynamic anomaly detection technology is based on methods drawn from dynamical systems and chaos theory. In particular, we can calculate finite-time Lyapunov exponents from any time-dependent data stream to find the clusters of entities that are behaving most chaotically compared to the rest of the data set. Because we do not have to specify normal vs. abnormal behavior in advance, no machine learning per se is required. In a robust fashion that is tolerant of missing or erroneous data, we can identify the "unknown unknowns" that can represent threats to be mitigate or opportunities to be seized. To date, our technique has been applied successfully to a broad range of industry verticals, including healthcare data (Advisory Board Company), web user behavior data (Vast), mobile phone data (Place IQ), vehicle pricing analytics (Digital Motorworks/CDK Global), online coupon data (RetailMeNot), email monitoring for patent law cases, and social media monitoring.
Ann Michaels & Associates conducted a social media study to learn which of three leading retailers have the most online conversations in a one-month timeframe.
SafetyNet, Ann Michaels & Associates' social media management program, was used to collect data for this study.
In this session, Giles Palmer, Brandwatch, a leading social media monitoring company and Seesmic, the Twitter application provider, will co-present a social media monitoring case study.
Social media case studies - examples of well run user generated content campaigns, some that have back-fired, interesting cases where social technologies have enabled people or projects to get picked up and broadcast virally that propels into mainstream - and a look at some cases that have been controversial recently
Social Media Case Studies B2B Technology CompaniesVizRED
This is the English translation for a presentation we did at a multinational software company. It includes several case studies how companies are creating content to share in Social Media.
DataSift's Rob Bailey at The Social Media Strategies Summit DataSift
Social monitoring has gone from a fancy nice-to-have, to an essential strategic tool for all organizations. DataSift provides insights into customers, the market and trending topics.
DataSift attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.
Online Reputation Management - A Case StudyFionn Downhill
Online Reputation Management a case study on dominating the top 10 for your name or your brand. Your name and your brand are your greatest assets learn to protect them from online attacks.
Social Media Marketing Case Study: Neo CricketWATConsult
This presentation showcases the NEO Cricket Social Media Marketing Case Study which talks about the leanings, achievements and exposure a sports entertainment brand like NEO Cricket can have on Social Media.
The Campaign was essentially called "Dekh Lega India" which was run parallel and in sync with Neo Cricket's Offline Advertising.
Social media case study: Häagen-Dazs - increasing customer engagement with FM...Qube Media
A social media case study showing a successful campaign to increase customer engagement for FMCG brand Häagen-Dazs, delivered by social media agency Qube Media.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
This is a brief strategic overview of the presentation Love Scott & Associates is giving at the lunch & learn hosted by The Grater Des Moines CVB 2/25/10. Some discussion points at the end of the presentation are derived from a survey sent out to attendees prior to the event.
Digital Assets Optimization Massimo Burgio SEMstandard 2010 Warsaw PolandMassimo Burgio
A presentation about Digital assets Optimization (or DAO, or Social Media Optimization - SMO) that I put together for the recent SEMstandard 2010 Conference in Warsaw, Poland http://www.internetstandard.pl/konferencje/semstandard2010/
After a introduction on Social Media and Social Media Optimization, and the analysis of the Google SERP with Google Universal, the special focus of this presentation is on "HOW TO OPTIMIZE" Videos, RSS feeds and Google Maps for a better performance on both search engine results and social media networks. Featuring also the now classic SEO Detox Clinic, the 12-step program to get out of SEO and into SMO!!!
For more presentations, news and agency services for Social Media Marketing, visit the Global Search Interactive website and blog at http://www.globalsearchinteractive.net
How to Create a Dynamic Social Keyword Strategy 2.19.13451 Marketing
When you’re planning marketing communications, it is increasingly important to optimize every outlet that might populate or affect your company’s search results or “digital shelf space.” As social signals become more and more prevalent in determining organic search results and rankings, it’s essential for companies you to create a dynamic keyword strategy for social media campaigns.
Join Max Silver, Social Media Marketing Specialist at 451 Marketing, as he outlines:
The increasing impact of social media on search engine results
How to define the top keywords for your social media campaigns
How to craft and execute your brand’s strategy to enhance posts’ rankings in search engines
9Art Designs is one of the best Seo Services Company In Delhi and India. Our SEO process is based on years of research and experience getting our clients' sites to the top of the search engines.Digital Marketing & Expert SEO, SMO, SEM. We are provide a best Offer Online Brand Building, Internet Marketing, Digital Marketing, Email Marketing, Lead generation. We are top Services provider in India.
Since over 50% of big companies jumped into social media without a strategy, many of these efforts floundered. Renegade developed this Social Media Audit to provide a solid strategic foundation and a road map for future activities. We recommend hiring professionals to implement an audit--just because you find scalpels, doesn't mean you're suddenly a surgeon!
When you start with social media the following 8 steps can help you to define your Strategy, Resources, Content, Organisation. Be welcome to share this presentation on Social Media, Strategy, Business, Community Management, content management.
The Social Value Chain Ytzik Aranov Feb 2010 V2Ytzik Aranov
The real impact of Social Media and Social Communities lies hidden inside a corporation's Value Chain and in their operational efficiencies. To implement an effective Social Media & Community strategy, Social2B's Social Value Chain Methodology delivers improved Sales, Marketing, Operational, Customer Loyalty and Financial results - throughout the entire Value/Supply Chain.
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
Similar to Social media strategy for apparel Brand Case study: "Raymonds Complete man",Social media Strategy for Consumer Brand (20)
2. Topics
1) Defining Objectives of Social Media Strategy
2) Planning and Execution of Social Media
Social Media Strategy
3. Objective of Social Media Strategy
Brand Presence Customer Engagement
Create Brand Presence Engage with online
On Relevent Social Media Customers
Channels
1. 2.
GOAL
Monitoring
S.M Activity 4. 3.
Traffic generation
1. Generate S.M Analytics
2. Conversion Tracking Incressing SERP'S for
3. ORM Relevant Keywords &
SEO Back linking
Social Media Strategy
4. Social media Planning
Building S.M
Compatible
Platform
Keyword
Tracking Progress Research
Fine Tune and
Scale Analyisis
Planning
Social Media
Strategy
Monitoring S.M Choosing
channels Right
& S.M Channels &
Generating Creating
Analytics Planning Content S.M Landscape
Syndication
on
Various Channels
5. Building Social Media Compitable Platform
Building S.M 1)Arciteture of Social media Compactible Platform
Compatible
Platform 2) Building Microsites and sub domains
3) using Various Social Media connects and Rss Syndication
Social Media Strategy
6. Arciteture of Social media Compactible Platform with Sub Domains
Microsite
Microsite Sub Brands Pressrease.
Blog. ContestSites Raym
Raymondsindia. Etc onds
com india.com
All Micro content sites Backlink
To Main Brand Website and connecting
with Social Media through
Various connects Brand
Website
Raymondsindia.com
Social Compactaible platform
7. Example:
Back linking Brand Blog
Main Brand Website
Brand Pressrealsese
Sub Brand websites
Online Store Social Media Strategy
8. Social Media Strategy
Social Media
Connectors
Integration of Social Media Connectors to share and
Bookmark.
9. Keyword Reaserch and Analyisis
Keyword
Research
and 1) keyword Reaserch and analyisis to evaluate the Following
Analyisis
a) finding main keywords and long Tail Keywords
relevent to brand
b) Evaluate right Social media Channels to create
Social media Road Map.
Social Media Strategy
10. Generating Main and Long tail Keywordsw with Traffic Statics
Social Media Strategy
14. Google Discussion and Product Search Results
Comments Search
Results
Social Media Strategy
15. Choosing right Social Media channels based on keyword research
Social Media Strategy
16. Articles Forums
FaceBooK Blogs Submission & Pinintrest
Groups
Social Media Rss
Twitter Channels Submission
Social Media Image Search Product
Channel Social Book Youtube Flikr Comparison
Landscape Mark channel InstaGram Engines
Social Media Channels are Chosen Based on Research
17. Targeting Middle Tail
and Long Tail Keywords
By content Distribution on
Social Media Channels .
Social Media Strategy
18. Articles Forums
FaceBooK Blogs Submission & Pinintrest
Groups
Content
Rss
Twitter Distribution
Submission
Social Media Image Search Product
Channel Social Book Youtube Flikr Comparison
Landscape Mark channel InstaGram Engines
Content Distribution on Social Media Channels
19. Examples of various Social Media Channels and content Distribution
FaceBook page and Twitter for online Engagement and community Building
31. Define Social media
Campaign
Set Goals and Meterics
Execute Campaign
Measure Result
Yes No Fine Tune
Manage Goal & Twike
& achieved
Scale
Social Media Management Process
32. Presentation By : Prashant chauhan
email:prowebb@gmail.com
Ph :9223544262