ASK is a web-based tool developed by Staffordshire University to help first-year undergraduates with their first assignments. It provides 10 steps to guide students through the research and writing process, from recognizing their information need to reviewing their work. The tool was awarded the 2007 CILIP UC&R Innovation Award. Student and faculty feedback showed ASK is useful for time management, learning research skills, and reassurance. Future developments could include more interactivity and personalization through technologies like email alerts, SMS, and integration within the student portal.