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Asian paints,asian paints company info,
This document provides an overview of Asian Paints, a public Indian chemicals and paint company. It discusses the company's history, leadership, operations, products, marketing strategies, and awards. Key information includes that Asian Paints was founded in 1942, is headquartered in Mumbai, employs over 4,937 people, and has a market share of 55% in India's decorative paint industry. The document also performs a SWOT analysis and lists the company's places of operations both within and outside of India.
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Asian paints,asian paints company info,
- 2. Harshith Krishna Rathi BBA-1stsemester Roll No-13406049
- 3. CONTENTS Company profile Company history Keypeople Vision statement Marketing strategies Products Places of operations Competitors SWOT analysis (strength,weakness,oppurtunities & threats) • Awards and recognition • • • • • • • • •
- 4. Name Type Industry Founded Headquarters Key people Work force Website Group turnover Asian Paints Public Chemicals & paints February 1st 1942 Mumbai , India K.B.S. Anand (MD;CEO) 4937(2012) asianpaints.com Rs. 64 billion
- 5. February -1-1942 Champaklal H.Choksi, Chimanlal N.Choksi , Suryakant C.Dani and Arvind R.Vakil get together to manufacture paint in garage on Forus road,Bombay.they name their company “The Asian Oil & Paint Company”. 1945 •Incorporated •Asian paints touches turnover of Rs3,50,000 with an innovative marketing strategy “to reach consumers in the utmost corners of the country with small packs”.
- 6. 1954 •Gattu,the ,mischevious kid-themascot of Asian paints was born. 1967 •The name of the company changed to Asian paints (India) private ltd. •Asian paints became the 10th largest paint company in the world. 1973 Asian paints became a public limited company. 2002 Comes out to be the market leader of Indian decorative paints with market share of 44%
- 7. KBS Anand MD&CEO Ashwin Choksi AshwinDani Non-executive chairman Non-executive vice chairman Abhay Vakil Director
- 8. Amar Vakil Ina Dani DipankarBasu Mahendra Shah Deepak Satwalekar Rajendra Shah Dr.S.Sivaram S.Ramadorai MK.Sharma
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- 11. Marketing strategies 1.The companyis using different techniques such as campaigns , sales promotion , personal selling , direct marketing & public relation to increase sales. 2.Their particular campaign “Mera waala blue” & “Har ghar kuch kehta hai” and more recently the “Mr.shenoy campaign” are being liked by the customers. 3.Online marketing for urban customers.
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- 14. Royale Royale play Premium emulsion Apex Ultima Apex ExteriorEmulsion Tractor Emulsion Apex Duracast Distemper Ace Emulsion
- 15. WOOD FINISHES METAL FINISHES WATERPROOFING Allthe products are available in various size and price variants
- 16. •First in theworld painting service from a paint manufacturer. •Provides budgeting , information on paints , shade selection. •Doing a professional painting job within scheduled timee with trained painters. •For large painting needs AP provides personal selling and services like shade selection sample patch application , coordination and special rates. •Visit the website www.asianpaints.com for all you need to know on paints. •For assistance call 1800-209-5678. •You may SMS “Paint” to 8888 for queries.
- 18. Bhandup , Maharashtra Sriperumbudur , TamilNadu Kasna , Uttar Pradesh Rohtak , Haryana
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- 23. SWOT analysis STRENGTH Market leaderswith 55% market shares. Strong in inventory control. The pricing strategy is oriented to middle and lower end consumers. Widest product range in terms of products, shades, pack sizes. Comprehensive nation wide coverage of the market. Brand name with 68 year experience.
- 24. Seasonal demand. Innovation in developing new product is inadequate. Weakness on the technology front in industrial paints. In industrial paints, AP has only a 15% market share.
- 25. OPPORTUNITIES: Acquiring/ increasing marketshare in Industrial paint sector. Competitors have gone in for hi-technology compare to AP. The automobile industry accounted for 50% of the industrial markets. THREATS: Domination of few foreign companies. Competition is catching up fast, hi-tech facilities gives abundant choices.
- 26. Asian Paints isincluded in “forbes magazine’s – Asia’s fab 50 list of companies” since 2011 and is still there in the list. It was ranked 13th amongst top paint companies in the world by “coatings world-top companies report 2013”. Awarded the sword of honour by the British safety council for all the paint olants in India
- 27. The Asset -one of Asia's leading financial magazine ranked Asian Paints amongst the leading Indian companies in Corporate Governance in 2002 and 2005. Received the Ernst & Young "Entrepreneur of the Year -Manufacturing" award in 2003 In 2009 micro site AsianPaints.com has won the ‘outstanding website’ award in the consumer goods category at theInternet Advertising Competition Awards .