Asian Paints is the largest paint company in India with over 54% market share. It has a strong international presence through 25 manufacturing units across 19 countries. Its main competitors are Berger Paints, Kansai Nerolac, Indigo Paints, Akzo Nobel, Sirca Paints and Shalimar Paints. Asian Paints has several competitive advantages including its number one position in the decorative paint segment, strong distribution network, manufacturing capacity, financial position, and marketing power through exclusive signature stores. It also adopted new technologies early on and has strong supply chain management. The company has maintained significant growth over the years through unique and creative marketing strategies.

1. Application of VRIO
SOUMYA SINGH
MIB SEM IV
Prof SUNIL MADAN
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Global Strategic Management

2. Company : Asian Paints
Headquartered in Mumbai.
Asian Paints is currently the largest paint company in India. Asian
Paints has a good amount of presence internationally as they are
operating in about 19 countries and have over 25 manufacturing units
across the globe. They serve more than 65 countries across the world
and are considered to be in the top 5 paint companies in Asia.
The company manufactures paints in the category of decorative,
automotive, and industrial segments. It also manufactures various
accessories as well like wall primers, wood primers, putty, strainers,
etc.
About the company

3. Asian Paints’ competitive
advantage is its
distribution strength.
Asian Paints is the market
leader, with currently
over almost 54% market
share.
Competitive Advantage
Competitive Position of Asian Paints
Competitors
Its biggest competitors are- Berger
Paints, Kansai Nerolac, Indigo
Paints, Akzo Nobel, Sirca Paints and
Shalimar Paints.

4. No.1 in decorative segment
Strong International Presence
Great manufacturing capacity
Strong Financials
Powerful Marketing
Exclusive Signature Stores
Early Technological advancement
Strong Supply chain managment
Standout features and other advantages

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8. Conclusion
Asian Paint is an Old and established company and a market leader in the
paint industry. The company is performing well and had significant growth
over the years. The marketing and promotional strategies of the company are
very unique and creative which has made Asian Paints a synonym for paints.
Rapid changes in consumer choices have been a problem for a long time in the
industry which causes a lot of loss of inventory for the company, delete to
build a system which gives them quick supply as per consumer needs. Overall
the company is performing very well and needs to sustain the position by
staying relevant to the consumer choices. Companies such as Asian Paints
have heavily relied on their success through marketing