PPT on Asian paint company profile

1. COMPANY(PROFILE)
Company Name: Asian Paints.
Type: Public Ltd.
Industry: Paint.
Founded: 1942
Head Quarter: Mumbai, India.
Key people: Mr. P.M.Murti CEO & MD.
Workforce: 4700

2. Website: www.asianpaints.com

3. COMPANY HISTORY
• 1st February, 1942
Champaklal H. Choksi, Chimanlal N. Choksi, Suryakant C. Dani and
Arvind R. Vakil get together to manufacture paint in a garage on Foras
Road, Bombay. They name their company 'The Asian Oil & Paint
Company.
• 1945
Asian Paints touches a turnover of Rs. with an innovative marketing
strategy "to reach consumers in the outmost corners of the country with
small packs."

4. 1954
Paints mascot, Gattu, the mischievous kid, was
born. Asian
1957 - 66
The family-owned company makes the shift to a professionally
managed organization.
Asian Paints embark on an ambitious mass marketing campaign,
pertaining with thousands of dealers in small towns all over India

5. 1967
Asian Paints emerges as India's leading paint company
ahead of any international competition.
1973
AP becomes public ltd company
2002
AP was a market leader of Indian Decorative Paints
with market share of 44%

6. Asian paints today
• Asian Paints becomes the 10th largest decorative paint
company in the world
• Asian Paints is more than twice the size of its nearest
competitor.
• It is one of the most admired companies in India
Present in 22 countries with 27 manufacturing locations.
• Asian Paints aims to become the 5th largest decorative paint
company in the world.

7. founders of
company
P M Murty
CEO
Mr. Ashwin Choksi
Non-Executive Chairman
Mr. Ashwin Dani
Non-Executive Vice Chairman

9. Salil Chinghore Works Manager
Jagannt.B. Production Manager
Nilay Verma Marketing Manager Ms. Tarjani Vakil
Abjit Bhattacharya Training Manager
Chairperson of
NS (Subba) lyre
General manager
Human resource
Sudipto Mandal Senior HR Manager

10. Vision OF The Company
u
Asian (Paints aims to become one of the topfive Decorative
coatings companies world-wide by leveraging its expertise in the
highergrowth emerging markets. Simultaneously, the company
intends to buildlong term value in the Industrialcoatings business
through alliance with establishedglobalpartner".

11. (Product (Pottfolio

12. Group subsidianes
APCO+ Company in South pacific island. AP
operates in Australia, Fiji, Tonga,Soloman
Island under brand name APCO.
BERGER It is a England Company. In 2002 became part
of AP

13. Contd
Egypt company which became part of
AP in August 2002
Taubmans

14. US Company with equity sharing with AP in
1997. Pittsburgh Paints and Glass Industries
(PPG), USA
Fiji company became a part of AP in
September 2003.

15. Indian Manufacturing Plants
Asian Plants
Bharxiup (Maharashtra) in India
Asian Plants
Sriperumbudur in India
Asian Plants
Kasna (Uttar Pradesh) in
India

16. Asian Plants (Rohtak, Haryana)
Overseas
Berger Plants Berger International Plams
Barbados B*irain Jamaica

17. Berger Intemational
Plants
Berger Plants
Si ngapore
Trinidad

18. HRStrategies.
A talent pool of over 4700 employees employed across 23
countries bring in a unique blend of mindsets and skills.
AP provide an open and interactive work culture to the
employees to bring out the best.
A sense of ownership and freedom to experiment at their
workplace brings out creativity and innovation in every
individual.Excellent training is provided to develop leaders and
restrengthen competencies from within the organization.

19. Recruitment
Company is following aptitude test , group discussion
and personal interview for recruitment process.
Company is recruiting •
MBA Students fi»r marketing.
Bsc (chemistry),BE Mechanical & Chemical students
For production. CA and Mcom för finance Dept.
Company has training centre in Mumbai for fresher's.

20. Marketing Strategy,
Company is using different techniques such as advertising Campaign, sales
promotion, personal selling, direct marketing and public relation to increase sales
A totalamount of85 crore is spent on the adcampaign by asian paint. Their particular
adcampaign 'Mera Walla Mue" "harghar kgch kehta hai" are being liked by the
customer.
Online marketing for urban customer: Asian paint online marketing system is helping. The
company in lot Of ways, providing all the necessary information to the customer.
It is an unique way of promotion
MANUFACTURER

21. WHOLESELLER
RETAILER
CUSTOMER

22. Market Share in India
asianpaints

23. • STRENGTH:
Market leaders with 55% market shares.
Strong in inventory control.
The pricing strateU is oriented to middle and lower end consumers.
Widest product range in terms of products, shades, pack sizes.
Comprehensive nation wide coverage of the market. Brand name with 68 year
experience.

24. WEAKNESS:
Seasonal demand and hence in off seasons it can lead to
cash flow problems.
v/ Innovation in developing new product is inadequate.
Weakness on the technology front in industrial paints.
V In industrial paints, AP has only a 15% market share.

25. OPPORTUNITIES:
>Acquiring/ increasing market share in Industrial paint sector.
Competitors have gone in for hi-techn010U compare to
The automobile industry accounted for 50% of the industrial
markets.
THREATS:
Domination of few foreign companies.
Competition is catching up fast, hi-tech facilities gives abundant
choices.