2. Clarissa Ramirez
Clarissa Ramirez is currently pursing her
merchandise marketing degree at the
Fashion Institute of Design and
Merchandising. Clarissa has worked in
the retail industry for over six years, with
a variety of job titles. She has worked in
visual merchandising, clientele,
marketing, styling, and design.
Ultimately, Clarissa hopes to start her
career as a buyer. With experience in
different parts of the fashion industry,
she is open to the opportunities that
present themselves. By the end of her
career she wants to have experienced
different fields within the fashion
industry.
While at FIDM, she has developed a
variety of skills and experience to go
along with her strong work ethic. With
her personal experience in retail and
knowledge she has gained through FIDM,
she is qualified for the future retail
opportunities that present themselves.
3. About me.
Hi, My name is Clarissa Ramirez. I was born and raised in the bay area. When I was little my grandma would always take me
shopping with her and let me play in her closet. I believe that is where my passion for fashion begun. Fashion is something to have
fun with ! I always knew I wanted to build myself a career in the fashion industry, but at first I was not exactly sure what I wanted
to do in the industry. As I grew older and began to learn more about the industry through working retail and going to school, I
decided Merchandising Marketing would be the perfect fit for me. Ideally I hope to start off as a buyer for a well-known fashion
company, then see where the road takes me from there.
I am very open to new opportunities and am really big on living in the moment, I set goals for myself and plan out steps on how
to achieve them. The idea of endless possibilities has always motivated me to try my best at whatever I do. I ultimately want to
love my job and create many memories while doing so. Working for something I am passionate about is highly important to me.
Being optimistic and believing in endless possibilities are two qualities I believe will help me gain success in my career.
4. Mission Statement.
As I begin my career in the fashion
industry, I aspire to build a career for
myself where I can apply my variety of
skills and experience I’ve gained to go
along with my strong work ethic. I live
each day with a positive attitude and strive
to be the best I can be in all aspects of my
life. My whole life I’ve been told that if I
truly want something I can achieve it with
dedication and perseverance. Being happy
is truly important to me and I want to be
able to look back and say I’ve
accomplished all I set out for.
5. Clarissa Ramirez
Pinole, CA
(510) 375-4605 Clarissar1014@yahoo.com
www.linkedin.com/in/clarissaramirez1
KEY QUALIFICATIONS
Enthusiastic and driven individual with a strong work ethic and skills in:
6+ years Customer Service Visual Merchandising
Advance Excel & Photoshop Written & Verbal Communication
Leadership Bilingual: English & Spanish
EDUCATION
FIDM/Fashion Institute of Design & Merchandising March 2016
San Francisco, CA
Associate of Arts Degree: Merchandise Marketing
Courses Include:
Concepts in Trends Forecasting Consumer Behavior & Research
Merchandise Buying Marketing Essentials
Tech for Business Applications Textile Science
Diablo Valley College 2013 to 2014
Pleasant Hill, CA
General Education
Academy of Art University 2009 to 2012
San Francisco, CA
Fashion Design
WORK EXPERIENCE
Macy’s March 2013 to Present
Concord, CA
Commission Sales Representative
Establish a strong client base to exceed daily/monthly sales goal
& department goals
Ensure repeat and increase business via outreach to new and
establish clientele
Create appealing visual displays and merchandise presentation
Michael Kors Sept. 2012 – Feb. 2013
Brea, CA
Sales Support Associate
Provided wardrobe and accessory styling assistance to customers
Consistently met and exceeded individual sales goals
Coordinated daily cash reconciliation at high volume location
Forever 21 April 2011 to June 2012
Walnut Creek, CA Lead Sales Associate
Supported Visual Team with floor sets and visual displays
Assisted with store operations and coordinated daily cash
reconciliation
Led our store in sales and provided support to other associates
Goody Goody Shoes 2010
Richmond, CA
Freelance Computer Design Assistant
Designed technical specification sheets for overseas factory
production
Supported design team by providing color stories shown at design
meetings
Assisted in daily operations and implemented best practices to
satisfy company needs
Resume.
6. Buying
Advance Excel & JDA
Identify trends
Create 6 month plans
Develop merchandise
assortments and allocation
plans to targeted customers to
drive sales
Marketing
Research & identify target
market
Create effective marketing
plans to engage loyal
customers
Knowledge of digital platforms
& traditional marketing
platforms
Merchandising
Data Analyst
Develop practices for demand
forecasting
Select & manage merchandise
assortments
Knowledge of retail
environment
Business
Management
Influential communication and
writing skills
Project management skills
Achieve goals
Providing direction and
motivation
KeySkills.
10. Modifications: After analyzing the
store's inventory and researching the
target market, I believe a few
modifications can help the sales. I
found out this Macy's has a lot of older
clientele. By expanding the selection
of widths in the comfort shoes, sales
will increase. Another modification I
would suggest is to increase the
quantity of all sizes. Sizes such as 5 and
11 were often low in the inventory.
Based on the specific customer profile
at this location I would lower the
amount of heel heals because I found
out that a majority of their customers
come in for every day shoes or work
shoes. Pricing I found to be
appropriate. Only modification I would
make in color would been adding more
navy and white because that seems to
be a customer's favorite along with
black and brown.
21. Product-
Black, royal blue, white, red
Polyester/spandex/nylon
A-line, Body-con, Fit and flare, Shift
Merchandise-
Macy’s-Juniors section
Simple
young-hip-relevant
Macys.com
$50-$100
Marketing-
Macys.com
Macy’s catalogue
Macy’s coupons/rewards/sales
22. Revamping our visual displays
Our dresses will be sustainable
Giving customers the ability to design their perfect little black dress
Marketing the need for a perfect little black dress
Trend : Soft , Flexible materials ( stretch poplin, wicking, neoprene )
Customization : Giving the option to design your own little black dress
23. THE LITTLE GREEN DRESS CAMPAIGN
Merchandise:
Windows
Junior Department
Sales force
environmentally
friendly, trendy,
customized,
comfortable.
independent website
$50-$100
custom $70-$150
