2. INSTINCTIVELY SMART
Foxes are smart. Very smart. And in ways that matter. Finding food. Surviving in weather extremes.
Outwitting predators. Protecting their young. Some say they are the smartest of all.
This is because they work on instincts perfected over many generations. They do their research.
They devise a strategy. They implement it meticulously, adapting to their changing environment
as required. And they always win.
At Fox Marketing, we believe in the very same instincts. Investing in people by developing their skills.
Learning new insights from timely research. Taking the time to develop a strategy. And meticulously
implementing that strategy with smart tactics that get results.
MAKE YOUR BRAND REMARKABLE.
3. WHAT DO WE DO?
Everything to do with smart marketing, funny enough. We love marketing, in all its forms.
In particular we can help you with...
ideas for any marketing campaign, whether you are targeting businesses or consumers
creative development for all campaign elements (digital, print, outdoor, radio, etc.)
a social media strategy; development and implementation
training for your team in marketing, social media marketing or professional selling (with our
Professional Selling Masterclass)
MAKE YOUR BRAND REMARKABLE.
We can help you devise and implement a smart marketing approach that is sure to outfox
your competition.
4. IDEAS
We are full of ideas. We don’t just bring a different
perspective, we bring strategic expertise. We believe it’s time
to break new ground and innovate. The ‘traditional’ approach
to marketing and sales no longer works. If brands want their
audience to do something different, they must do something
different. Now is not the time for conventional thinking. It’s
time to make your brand remarkable.
We can help you with the ideas to do just that.
MAKE YOUR BRAND REMARKABLE.
5. CREATIVE
If creative is to be effective, it has to cut through an incredible
amount of noise. The average consumer is exposed to about
5,000 brand messages everyday. People have become
extremely selective with what they give their attention to.
Brand messages have to be distinctive if they are to win
attention.
We create integrated marketing campaigns, across multiple
channels, that are disruptive, engaging, provocative,
entertaining, remarkable. Marketing is no longer about one-
way communications. That’s why we believe in giving
audiences something to talk about. And when they feel
compelled to participate, they add powerful amplification to
your brand story.
REMARK-ABLE
able to make a remark upon;
worthy of being or likely to be
noticed, especially as being
uncommon or extraordinary.
MAKE YOUR BRAND REMARKABLE.
6. SOCIAL MEDIA
“There are exceptional people out there who are capable of
starting social epidemics. All you have to do is find them.”
Malcolm Gladwell, The Tipping Point
At Fox Marketing, we don’t just get social media, we also love
marketing. When you outsource your social media to us, we
will spend time getting to know your brand, your tone of voice
and, most importantly, your audience.
Talk to us today about developing and implementing a social
strategy for your brand. You never know, we might just be
able to start a social epidemic.
MAKE YOUR BRAND REMARKABLE.
7. TRAINING
We are living in the greatest time of change the marketing
world has ever seen. The riskiest thing to do right now is to be
safe and work the way you’ve always worked. We provide
training programmes that will enable your people to thrive in
the changing environment. We offer workshops and master-
classes in marketing, social media strategy and professional
selling. We regularly run open days for individuals and groups
to attend. We also prepare bespoke programmes to address
your specific business needs. Because it’s not just a cliché;
your people are your greatest asset.
MAKE YOUR BRAND REMARKABLE.
8. PROFESSIONAL SELLING MASTERCLASS
Sales managers report as few as 3 in 10 salespeople as being
their top performers. Top performing salespeople continually
develop in three core areas – knowledge, skills and attitude.
Contrary to popular opinion, knowledge of how to sell is the
beginning of becoming a highly effective sales person – there is a
proven, defined process to professional selling. However,
knowledge in itself will not turn a person into a sales superstar.
The transfer of that knowledge into real skills will. Our
Professional Selling Masterclass will provide the knowledge, and
assist in the development of the skills, your sales people need to
be the highly effective sales team you want them to be.
MAKE YOUR BRAND REMARKABLE.
9. WHO IS FOX MARKETING?
Gavin Fox has held senior management positions in marketing and
sales across four separate industries. He holds an MSc in Marketing,
an MII Graduateship from the Marketing Institute of Ireland and a
Certificate in Training and Development from the Irish Institute of
Training & Development. He lectures in marketing and sales
management at National College of Ireland, Irish Management
Institute and Dublin Business School. He has helped hundreds of
students and companies adopt a smart approach to their marketing
and sales activities. He has written a book on the subject of
marketing and regularly writes a blog discussing smart marketing
and how to practice it. Gavin believes the powerful amplification that
audiences can add to marketing campaigns can be the difference
between the ordinary and the extraordinary.
MAKE YOUR BRAND REMARKABLE.
