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What's Next? The Real World Journey of AR and the Incredible
(Yet Realistic) Expectations for the Future
David Nedohin
President & Founder
2
Why are you here?
History
Locations
• San Francisco, CA - HQ
• Edmonton, AB, Canada
• Founded in 2011
• Pioneer in AR space
Industries
• Industrial Manufacturing Focus
• Aerospace, automotive, CPG
and more
People
• 40+ Employees
4
Make anyone an
instant expert
with AR
Why? Humans
Increasing Complexity
of Equipment
Expertise is Difficult
to Master
Knowledge Transfer Between
Experts and Workers is
Increasingly Important
10,000 Hours
Aging Workforce
Humans cannot effectively
retain, implement, or communicate
the massive amounts of information required
Existing Methods are Ineffective
Words Are
Ambiguous
Diagrams Are Inaccurate
Abstractions
Videos Are 1 Dimensional
Reading Takes Time
TRADITIONAL INSTRUCTIONS:
REAL-TIME COMMUNICATION:
“It’s the blue wire!”
“Which one???”
“On the Left! No the other
Left!”
A Single AR
Knowledge Platform
• AR work instructions
• Remote assistance
Worklink Assist
• Easily authoring of
work instructions
•No coding needed
Worklink Create
8
Our AR Journey
● Pioneered AR for Industry (Atlas Copco Project)
● Built service projects for Boeing, Toyota, Philips
2012
9
Our AR Journey
● Predicted 2 main methods of engaging
■ Remote assistance
■ Work instructions
● Began development of original project
(Remote AR / WorkLink)
● Focused on combination of wearables and handhelds
2013
10
Our AR Journey
§ Launched V1 of both products
§ Went through Y Combinator program
§ Focused heavily on wearables progressing quickly
§ Believed industry was ready to “take the leap”
and beat consumer to scale
2015
11
Our AR Journey
When Our Crystal Ball Worked:
● Remote assistance was going to be early leader
● Work instructions would be differentiator
● Apple and Google improved handhelds dramatically directly in
support of AR
● The ROI was going to be very defensible for industry by 2020
12
Our AR Journey
Where Our Crystal Ball was Cracked:
● Wearables did not advance any near as quick
as we thought/hoped
● Computer vision also did not advance as quickly
as predicted and still has not
● Industry was NOT ready to buy - Innovation only
● Industry did NOT lead the way to mass adoption
13
AR Industry Changes
14
Where are we now?
15
Enterprise AR Today
● Early adopters are seeing success with positive ROI
● Assisted Reality has proven to be successful
● Innovation is being driven by business use cases
● Hardware is just starting to catch up to software
● Finding the right AR use case is critical
● Industry is moving to larger deployments (hardware and software)
16
Future Market Drivers
● Alignment between hardware, software, CV
● Understanding of the strongest use cases
● Retiring workforce
● Cultural shift (younger generation) “wanting” technology
● Early adopters seeing value
17
AR Predictions (1-3 years)
● AR will be an integral part of the next Communication Platform
● Remote Assistance is not enough. (Remote support and
immersive workflow will become one in the same.)
● Very high % of AR will be handheld devices until Gen 3 of
wearables (We are just hitting Gen 2.)
● Wearables WILL scale in smaller volume, but show enormous
return in the RIGHT use cases (Manufacturing, Assisted Reality)
18
AR Predictions (1-3 years)
● Smaller (mid-size) companies that are more agile, and attract
top talent, will challenge for markets
● Early Adopters will be ahead of competitors due to Snowball
Effect
○ experience in using AR
○ recruiting and retaining top talent
○ increased profitability
○ less competitors
19
AR Predictions (1-3 years)
Skills Gap
● Workers that understand AR will have a leg up in the
competitive job market
● AR will empower the workforce with expertise making
them more valuable
○ Downside: could lead to an even wider gap between
so-called digital elites and those without such digital
familiarity
20
Key Takeaway
Learn from others’ mistakes
21
Questions?
Thank you!
Visit us at Booth #213!

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Scott Montgomerie (Scope AR): AR’s Influence on the Workforce of Tomorrow: Job Eliminator or Creator?

  • 1. What's Next? The Real World Journey of AR and the Incredible (Yet Realistic) Expectations for the Future David Nedohin President & Founder
  • 3. History Locations • San Francisco, CA - HQ • Edmonton, AB, Canada • Founded in 2011 • Pioneer in AR space Industries • Industrial Manufacturing Focus • Aerospace, automotive, CPG and more People • 40+ Employees
  • 4. 4 Make anyone an instant expert with AR
  • 5. Why? Humans Increasing Complexity of Equipment Expertise is Difficult to Master Knowledge Transfer Between Experts and Workers is Increasingly Important 10,000 Hours Aging Workforce Humans cannot effectively retain, implement, or communicate the massive amounts of information required
  • 6. Existing Methods are Ineffective Words Are Ambiguous Diagrams Are Inaccurate Abstractions Videos Are 1 Dimensional Reading Takes Time TRADITIONAL INSTRUCTIONS: REAL-TIME COMMUNICATION: “It’s the blue wire!” “Which one???” “On the Left! No the other Left!”
  • 7. A Single AR Knowledge Platform • AR work instructions • Remote assistance Worklink Assist • Easily authoring of work instructions •No coding needed Worklink Create
  • 8. 8 Our AR Journey ● Pioneered AR for Industry (Atlas Copco Project) ● Built service projects for Boeing, Toyota, Philips 2012
  • 9. 9 Our AR Journey ● Predicted 2 main methods of engaging ■ Remote assistance ■ Work instructions ● Began development of original project (Remote AR / WorkLink) ● Focused on combination of wearables and handhelds 2013
  • 10. 10 Our AR Journey § Launched V1 of both products § Went through Y Combinator program § Focused heavily on wearables progressing quickly § Believed industry was ready to “take the leap” and beat consumer to scale 2015
  • 11. 11 Our AR Journey When Our Crystal Ball Worked: ● Remote assistance was going to be early leader ● Work instructions would be differentiator ● Apple and Google improved handhelds dramatically directly in support of AR ● The ROI was going to be very defensible for industry by 2020
  • 12. 12 Our AR Journey Where Our Crystal Ball was Cracked: ● Wearables did not advance any near as quick as we thought/hoped ● Computer vision also did not advance as quickly as predicted and still has not ● Industry was NOT ready to buy - Innovation only ● Industry did NOT lead the way to mass adoption
  • 15. 15 Enterprise AR Today ● Early adopters are seeing success with positive ROI ● Assisted Reality has proven to be successful ● Innovation is being driven by business use cases ● Hardware is just starting to catch up to software ● Finding the right AR use case is critical ● Industry is moving to larger deployments (hardware and software)
  • 16. 16 Future Market Drivers ● Alignment between hardware, software, CV ● Understanding of the strongest use cases ● Retiring workforce ● Cultural shift (younger generation) “wanting” technology ● Early adopters seeing value
  • 17. 17 AR Predictions (1-3 years) ● AR will be an integral part of the next Communication Platform ● Remote Assistance is not enough. (Remote support and immersive workflow will become one in the same.) ● Very high % of AR will be handheld devices until Gen 3 of wearables (We are just hitting Gen 2.) ● Wearables WILL scale in smaller volume, but show enormous return in the RIGHT use cases (Manufacturing, Assisted Reality)
  • 18. 18 AR Predictions (1-3 years) ● Smaller (mid-size) companies that are more agile, and attract top talent, will challenge for markets ● Early Adopters will be ahead of competitors due to Snowball Effect ○ experience in using AR ○ recruiting and retaining top talent ○ increased profitability ○ less competitors
  • 19. 19 AR Predictions (1-3 years) Skills Gap ● Workers that understand AR will have a leg up in the competitive job market ● AR will empower the workforce with expertise making them more valuable ○ Downside: could lead to an even wider gap between so-called digital elites and those without such digital familiarity
  • 20. 20 Key Takeaway Learn from others’ mistakes
  • 22. Thank you! Visit us at Booth #213!