AWE USA 2019: Owning Augmented Space
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A talk from the Start-up Pitch Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. Owning Augmented Space Neil Mandt | The Layer Group Brian Wassom | Warner Norcross + Judd LLP "How can I own the AR 'air rights' around my physical property?" This may be the most commonly asked legal question around AR content. It is gaining new momentum and importance today, as location-based AR finally turns a profit, and as the quest for the Open AR Cloud takes shape. Finding the answers requires crossing the boundaries of multiple legal disciplines and practical concerns, and will not always be easy. This session will equip you to understand the legal risks and give you strategies to protect the integrity of both physical space and digital expression. https://awexr.com
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Learn how Bosch is using Augmented Reality to facilitate technical training.
https://awexr.com
Scott Montgomerie (Scope AR): AR’s Influence on the Workforce of Tomorrow: Jo...
A talk from the Main Stage at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Scott Montgomerie (Scope AR): AR’s Influence on the Workforce of Tomorrow: Job Eliminator or Creator?
As the speed of technology continues to accelerate automation in the manufacturing world, the inevitable question of whether or not the “human touch” will become obsolete is top of mind for workers. The fear that robots and smart technologies will take everyone's jobs is prevalent, but not necessarily true. AR has the power to be a job creator, not a job eliminator. Its ability to make anyone an instant expert can in fact increase job security by quickly helping workers become more proficient in tasks. Learn about real-world use cases where AR is making people better, and safer, at their jobs, and explore why enterprises who create a workplace that’s augmented, not automated, will be the leaders of tomorrow.
https://awexr.com
Hugo Swart (Qualcomm, Inc.): How 5G, Distributed Processing and Technology Ad...
A talk from the Main Stage at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Hugo Swart (Qualcomm, Inc.): How 5G, Distributed Processing and Technology Advancements are Accelerating the Timeline to a Ubiquitous XR World
XR has the potential to become one of the world’s most disruptive computing platforms in the coming decade. Over the past year, we’ve seen significant strides in technology and with the introduction of new XR form factors such as standalone, tethered viewers and dual-mode HMDs – there has been an acceleration of XR opportunities, use cases and adoption. In this keynote presentation, Hugo Swart, Head of XR at Qualcomm Technologies, Inc. will speak to cutting-edge technological developments and how Qualcomm has met previous challenges, with a forward outlook on how strong ecosystem collaboration, the proliferation of 5G and AI will fast-track the industry timeline to an XR ubiquitous world.
https://awexr.com
Valentin Heun (PTC): One Reality - A 3rd generation AR User Interface
A talk from the Creator Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Valentin Heun (PTC): One Reality - A 3rd generation AR User Interface
Many of our technological innovations seem to expand the computational abilities without the human in the loop. Augmented Reality is one of the view technologies that promises technological advances that enable us humans a better connection with the ubiquitous technology around us. We are not there yet to make use of such a user interface. We currently have individual islands of interactivity via AR. This conference may have many spatial demos as well, however, a single ubiquitous layer that penetrates all screens, surfaces, machines, and environments are not available. This is what the PTC Reality Lab researches. The core of this research is the ability to use AR in a scalable distributed platform to bridge among technological domains to allow the weaving of multiple technologies into one user experience. The resulting user experience is called One Reality. The goal for One Reality is to provide one seamless, ubiquitous flow of user experience for all technologies that touch the user’s decision making. This talk will iterate on the different stages of Augmented Reality User Interfaces and identifies One Reality as the 3rd stage in the evolution of AR user interfaces. This visionary talk aims to inspire the audience to think beyond the known applications for Augmented Reality.
https://awexr.com
Anton Ebert (Siemens Healthcare): Challenges and approaches on integrating a ...
A talk from the Training & Education Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Anton Ebert (Siemens Healthcare): Challenges and approaches on integrating a cutting edge technology in modern healthcare businesses
This session will provide insights and a basis for further discussions on how technologies like Augmented and Virtual Reality are being tested and explored in the healthcare sector.
https://awexr.com
Sarah Hill (Healium by StoryUP Studios): Healing Stories Powered by Biometrics
A talk from the Humanities Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Sarah Hill (Healium by StoryUP Studios): Healing Stories Powered by Biometrics
Users aren't just watching your content, they're feeling it with their wearables. Brain patterns and heart rate are XR storytelling's new inputs. Peek inside the world's first VR & AR content channel powered by a brain-computer interface and heart rate to learn about a new study on XR's therapeutic impact on anxiety.
https://awexr.com
Iva Leon (ARVR Women and Allies): Building community with social VR
A talk from the Humanities Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Iva Leon (ARVR Women and Allies): Building community with social VR
Social VR platforms like Facebook Spaces can help community builders and purpose-driven organizations innovate the way they engage their members and bring people together. Find out how ARVR Women uses social VR to elevate the visibility of their members and add value to the group.
https://awexr.com
Rosario B. Casas ( www.vramericas.com): If data will be all over the space, w...
A talk from the Gaming & Entertainment Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Rosario B. Casas ( www.vramericas.com): If data will be all over the space, who will take care of protecting it
Conversation about the challenges that the industry has in terms of data analytics (standards, cybersecurity, data management protocols, etc) knowing that content, interactions and transactions will be creating data outside of "computers", but everywhere.
https://awexr.com
Matt Daly (Wargaming Group): Game Devs, Marketers & Museums: Joined at the XR...
A talk from the Gaming & Entertainment Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Matt Daly (Wargaming Group): Game Devs, Marketers & Museums: Joined at the XR Hip
Wargaming’s Special Projects team deploys high-exposure XR projects at the intersection of heritage and gaming, leveraging World of Tanks (160million+ registered users). From life-sized AR tanks coming out of HoloLens portals into museums, to recent graphics-bending AR collab projects with History Channel & Google, I’ll discuss how this games company explores these new platforms a little differently: with a quick-turnaround & agile approach, for a massive gaming audience with a high affinity toward history. I’ll talk about the mass media coverage, the early blue-ocean partnerships, attracting rarified new media talent & mindshare, brand positioning, and the invaluable R&D exploration, all leading toward an increasingly ubiquitous commercial XR future.
https://awexr.com
Verizon Media: Entertainment, XR + 5G
A talk from the Gaming & Entertainment Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Verizon Media: Entertainment, XR + 5G
JR Dawkins | Verizon Media
Nigel Tierney | RYOT // Verizon Media
We will talk about the changing landscape of entertainment and the effect that XR and 5G will have on it.
https://awexr.com
Suzanne Borders (BadVR): Using XR to Discover the Future of Data
A talk from the Enterprise Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Suzanne Borders (BadVR): Using XR to Discover the Future of Data
This session will explore the great potential of XR to transform the way companies view, analyze, and explore their data. Suzanne Borders will demonstrate how immersion adds value as an interface to large, complex, multi-variate datasets. She will discuss how companies can begin utilizing the technology to increase the accuracy of the insights discovered within their data, while simultaneously making the process of discovery faster. The discussion will tie in to Suzanne's discoveries and insights gained while developing and deploying XR data analytic solutions with BadVR.
https://awexr.com
Russell Ladson (Drop Software Inc.): Immersive Web in the Post-Smartphone World
A talk from the Main Stage at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Russell Ladson (Drop Software Inc.): Immersive Web in the Post-Smartphone World
This interdisciplinary session will explore the role of the spatial browser in the post-smartphone world, the creation of 3D web and immersive content, and new interaction modalities for information discovery.
https://awexr.com
Meaghan Fitzgerald (Facebook): Marketing VR Apps: Lessons from Facebook’s VR ...
A talk from the Marking & Sales Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Meaghan Fitzgerald (Facebook): Marketing VR Apps: Lessons from Facebook’s VR Experiences
It’s not enough to have great immersive content – you also need to help your audience find your VR applications. Meaghan Fitzgerald, Head of Product Marketing for AR/VR Experiences at Facebook, will share marketing challenges and insights gained from promoting some of Facebook and Oculus’s first party VR applications including Oculus Venues, Facebook Spaces, Quill and more.
https://awexr.com
Google: Rapid Prototyping for AR
A talk from the Creator Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
Google: Rapid Prototyping for AR
Austin McCasland | Google
Diane Wang | Google
With many unknowns and opportunities in AR, rapid prototyping has been critical to understand and define what makes immersive experiences valuable and usable. This talk will take a peek into how we approach rapidly designing and building prototypes for AR applications.
https://awexr.com
AWE USA 2019: AR Cloud SDK Roundup
A talk from the Developer Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
AWE USA 2019: AR Cloud SDK Roundup
Matt Miesnieks | 6D.ai
Harini Sridharan | Sturfee
Galia Schwarz | Resonai
Ray Di Carlo | YOUAR
Patrick O'Shaughnessey | Patched Reality Inc.
In this session, Patrick will give a quick overview of the AR Cloud landscape, describing the capabilities an "AR Cloud SDK” unlocks for the developer, and then lead a discussion with some of the major players in the AR Cloud space. He will give each panelist an opportunity to provide their take on various aspects of the AR Cloud, and describe what differentiates their solution. The wide-ranging discussion will touch on the technical underpinnings, key use cases, and privacy implications of the AR Cloud.
https://awexr.com
AWE USA 2019: AR Cloud: Promises and pitfalls
A talk from the Developer Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019.
AWE USA 2019: AR Cloud: Promises and pitfalls
Jason Fox | Microsoft
Jan-Erik Vinje | Open AR Cloud
In this talk Jan-Erik will present his vision of how AR Cloud tecnology can enable a digital upgrade of our shared physical reality and how that holds the promise of enhansing every aspect of our digital lives you can imagine and beyond. The AR industry needs this technology to be able to realize what futurist and sci-fi authors have been envisioning for the last few decades and what the speaker himself has been dreaming of since his teenage years. On the flip side of the great potential that AR Cloud holds for good, there is also the real risk of falling into "Black Mirror" scenarios. If we are careless about this technology things might descend towards a digital prison rather than a digital upgrade. Already we see how Shenzhen, China is using exponential technology to monitor and track every person everywhere - the invasiveness of this practice will become much worse if or when the authorities deploy AR-Cloud technology. Towards the end of his talk, Jan-Erik will also say a few words about how Open AR Cloud is bringing together people from all over the world to build an open and interoperable spatial computing ecosystem for the benefit of all. By bringing together the best minds we have a fighting chance to avoid the pitfalls and usher in a great new era!
https://awexr.com
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- 1. © 2019 Warner Norcross + Judd LLP These materials are for educational use only. This is not legal advice and does not create an attorney-client relationship. Owning Augmented Space Brian D. Wassom May 30, 2019
- 2. A Long-Simmering Debate That’s About to Explode 2
- 6. 6
- 8. The First Amendment Hurdle 8
- 11. 11 Property Law (The right to exclude) Freedom of Speech (The right to express) Location-Based AR • Email Inboxes • Domain Names • Websites • Land • Buildings • Physical Objects ? ? • Graffiti • Protests
- 12. “It’s Not Really There” 12
- 13. 13
- 14. Candy Lab AR v. Milwaukee
- 15. Options for Property Owners 15
- 16. • In re Pokemon Go • Plaintiffs: “new way of violating land rights that we haven’t seen before” • Court: “novel issue,” “open questions” • Settlement: Self-regulatory framework for other AR platforms? • Other AR events: • Foreseeable harm? • Duty to warn? • Nuisance to neighbors? • Attractive nuisance to kids? Trespass / Nuisance 16
- 17. • Trademark Infringement • False Endorsement • Unfair Competition • False Advertising The Lanham Act 17
- 18. Legislative Solutions • False starts: • Milwaukee • Illinois • New York • Under what circumstances could a narrowly crafted regulation/law survive? 18
- 19. The Layer Group Neil Mandt, CEO / Co-Founder 19
- 20. 20